{"id":134913,"date":"2025-11-18T11:26:48","date_gmt":"2025-11-18T10:26:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134913"},"modified":"2025-11-18T11:26:49","modified_gmt":"2025-11-18T10:26:49","slug":"colruyt-group-ouvre-une-boutique-ephemere-autonome-proposant-des-produits-vegetaux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-group-ouvre-une-boutique-ephemere-autonome-proposant-des-produits-vegetaux\/","title":{"rendered":"Colruyt Group ouvre une boutique \u00e9ph\u00e9m\u00e8re autonome proposant des produits v\u00e9g\u00e9taux"},"content":{"rendered":"\n<p>Dans une boutique \u00e9ph\u00e9m\u00e8re high-tech situ\u00e9e sur le campus de la VUB, <strong>Okay<\/strong>, la cha\u00eene de magasins de proximit\u00e9 de <strong>Colruyt Group <\/strong>propose exclusivement des produits v\u00e9g\u00e9taux. L&rsquo;ann\u00e9e prochaine, le pop-up store parcourra la Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le shopping mains-libres<\/h2>\n\n\n\n<p>La boutique \u00e9ph\u00e9m\u00e8re \u00ab Easy Switch \u00bb s&rsquo;appuie sur la technologie bien connue des magasins autonomes Okay Direct <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-troisieme-okay-direct-sans-caisses-ouvre-a-gand\/\">que Colruyt Group a ouverts \u00e0 Gand<\/a>. Le concept d\u00e9velopp\u00e9 en interne utilise des armoires (r\u00e9frig\u00e9r\u00e9es) intelligentes et la vid\u00e9osurveillance : les clients peuvent entrer dans le magasin avec leur carte bancaire et s&rsquo;enregistrer \u00e0 un kiosque.<\/p>\n\n\n\n<p>La technologie innovante des cam\u00e9ras suit le client dans le magasin, o\u00f9 les armoires s&rsquo;ouvrent automatiquement. Le syst\u00e8me enregistre les produits s\u00e9lectionn\u00e9s et g\u00e9n\u00e8re un ticket de caisse correct \u00e0 la fin de la visite. La nouveaut\u00e9 est que les clients ont d\u00e9sormais les mains libres tout le temps : dans un Okay Direct classique, vous devez encore scanner un code QR \u00e0 chaque armoire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facilit\u00e9 de changement<\/h2>\n\n\n\n<p>Le magasin autonome vend une gamme de 150 r\u00e9f\u00e9rences exclusivement v\u00e9g\u00e9tales sur 18 m\u00b2. Okay souhaite ainsi poursuivre la r\u00e9alisation de ses ambitions dans le cadre du Green Deal pour la transition prot\u00e9ique, \u00e9galement sign\u00e9 par la VUB : l&rsquo;objectif est d&rsquo;atteindre un rapport de 60 % de prot\u00e9ines v\u00e9g\u00e9tales et 40 % de prot\u00e9ines animales d&rsquo;ici 2030. D&rsquo;o\u00f9 le nom : le d\u00e9taillant veut montrer \u00e0 quel point il est facile de passer \u00e0 une alimentation plus v\u00e9g\u00e9tale.<\/p>\n\n\n\n<p>Okay organisera plusieurs ateliers de cuisine et d\u00e9gustations dans le magasin temporaire, qui restera ouvert jusqu&rsquo;au 12 d\u00e9cembre. En 2026, la boutique \u00e9ph\u00e9m\u00e8re parcourra la Belgique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans une boutique \u00e9ph\u00e9m\u00e8re high-tech situ\u00e9e sur le campus de la Vrije Universiteit Brussel, Okay, la cha\u00eene de magasins de proximit\u00e9 du groupe Colruyt, propose exclusivement des produits v\u00e9g\u00e9taux. L&rsquo;ann\u00e9e prochaine, la boutique \u00e9ph\u00e9m\u00e8re parcourra la Belgique. <\/p>\n","protected":false},"author":3,"featured_media":134914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[141,338],"topic":[340],"region":[226],"class_list":{"0":"post-134913","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-colruyt-group","10":"company-okay","11":"topic-concept-de-magasin","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt Group ouvre une boutique \u00e9ph\u00e9m\u00e8re autonome proposant des produits v\u00e9g\u00e9taux 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