{"id":134979,"date":"2025-11-18T18:09:49","date_gmt":"2025-11-18T17:09:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134979"},"modified":"2025-11-18T18:09:51","modified_gmt":"2025-11-18T17:09:51","slug":"amsterdam-accueille-le-premier-pop-up-labubu-deurope","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/amsterdam-accueille-le-premier-pop-up-labubu-deurope\/","title":{"rendered":"Amsterdam accueille le premier pop-up Labubu d&rsquo;Europe"},"content":{"rendered":"\n<p>Samedi, Pop Mart ouvrira dans le grand magasin <strong>De Bijenkorf<\/strong> la premi\u00e8re boutique \u00e9ph\u00e9m\u00e8re europ\u00e9enne de sa marque phare <strong>Labubu<\/strong>. Elle restera ouverte jusqu&rsquo;au 31 janvier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ambiance de magasin de proximit\u00e9<\/h2>\n\n\n\n<p>Le magasin avait d\u00e9j\u00e0 servi de d\u00e9cor \u00e0 un pop-up Pop Mart le mois dernier, mais il se pare d\u00e9sormais des couleurs de Labubu pour plus de deux mois. La marque chinoise avait d\u00e9j\u00e0 ouvert des magasins en Australie, au Japon, en Malaisie et \u00e0 Singapour, entre autres, mais elle s&rsquo;installe d\u00e9sormais pour la premi\u00e8re fois en Europe.<\/p>\n\n\n\n<p>Le pop-up s&rsquo;appelle \u00ab Wacky mart \u00bb et devra recr\u00e9er l&rsquo;ambiance des magasins de proximit\u00e9 asiatiques. Le magasin est donc con\u00e7u comme un mini-supermarch\u00e9 et proposera des produits en exclusivit\u00e9 \u00e0 ses visiteurs. Depuis juin, Pop Mart propose \u00e9galement une collection Wacky Mart, avec douze mod\u00e8les qui doivent r\u00e9pondre \u00e0 \u00ab un sentiment de nostalgie alimentaire mondiale \u00bb, selon le communiqu\u00e9 de presse. Des \u00e9ditions limit\u00e9es doivent inciter les collectionneurs \u00e0 venir visiter le magasin.<\/p>\n\n\n\n<p>Le Pop Mart chinois compte d\u00e9sormais plus de 500 magasins dans trente pays. Les poup\u00e9es Labubu connaissent un succ\u00e8s monstre : elles ont fait <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/explosion-des-benefices-chez-pop-mart-grace-au-succes-labubu\/\">grimper le chiffre d&rsquo;affaires de Pop Mart de 204 %<\/a> au cours du dernier semestre, pour atteindre 1,6 milliard d&rsquo;euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samedi, Pop Mart ouvrira dans le grand magasin De Bijenkorf la premi\u00e8re boutique \u00e9ph\u00e9m\u00e8re europ\u00e9enne de sa marque phare Labubu. Elle restera ouverte jusqu&rsquo;au 31 janvier.<\/p>\n","protected":false},"author":4,"featured_media":134980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[],"company":[728,1669],"topic":[310],"region":[524],"class_list":["post-134979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","company-bijenkorf","company-pop-mart","topic-ouverture-de-magasin","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amsterdam accueille le premier pop-up Labubu d&#039;Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Samedi, Pop Mart ouvrira dans le grand magasin De 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