{"id":135001,"date":"2025-11-19T10:56:57","date_gmt":"2025-11-19T09:56:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135001"},"modified":"2025-11-19T10:56:59","modified_gmt":"2025-11-19T09:56:59","slug":"kering-reduit-ses-magasins-et-diminue-sa-dependance-vis-a-vis-de-gucci","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/kering-reduit-ses-magasins-et-diminue-sa-dependance-vis-a-vis-de-gucci\/","title":{"rendered":"Kering r\u00e9duit ses magasins et diminue sa d\u00e9pendance vis-\u00e0-vis de Gucci"},"content":{"rendered":"\n

Kering <\/strong>s’impose un r\u00e9gime strict. Dans une note interne, le PDG Luca de Meo esquisse une strat\u00e9gie dans laquelle le groupe ferme des magasins, repositionne des marques et regroupe les co\u00fbts.<\/p>\n\n\n\n

Moins de Gucci, plus de diversification<\/h2>\n\n\n\n

\u00ab Nous restons modestes \u00bb, \u00e9crit De Meo dans la note, consult\u00e9e par Reuters, tout en visant une position de \u00ab challenger incontest\u00e9 dans le luxe \u00bb<\/a> d’ici cinq \u00e0 dix ans. De Meo veut se d\u00e9barrasser de ce qu’il appelle une \u00ab d\u00e9pendance excessive \u00bb \u00e0 Gucci. Le fleuron du groupe est confront\u00e9 \u00e0 une baisse \u00e0 deux chiffres de son chiffre d’affaires, tandis que les acquisitions pass\u00e9es alourdissent sa dette.<\/p>\n\n\n\n

Kering doit donc miser davantage sur Saint Laurent, Bottega Veneta et Balenciaga. Le tailleur Brioni et la marque d\u00e9ficitaire Alexander McQueen restent \u00e9galement dans le viseur en tant que pistes de d\u00e9veloppement, m\u00eame si des rumeurs circulent depuis longtemps sur d’\u00e9ventuels d\u00e9sinvestissements.<\/p>\n\n\n\n

La division joaillerie reste \u00e9galement un sujet de pr\u00e9occupation. Les marques se d\u00e9veloppent trop lentement pour concurrencer pleinement les titans LVMH et Richemont. De Meo souligne que cette branche doit r\u00e9aliser davantage de synergies afin de b\u00e9n\u00e9ficier d’\u00e9conomies d’\u00e9chelle et de devenir plus rentable.<\/p>\n\n\n\n

Fermeture de magasins et r\u00e9vision des prix<\/h2>\n\n\n\n

Kering a d\u00e9j\u00e0 ferm\u00e9 55 magasins l’ann\u00e9e derni\u00e8re et pr\u00e9pare une nouvelle vague de r\u00e9ductions. Le r\u00e9seau de magasins doit devenir plus compact et plus efficace. Dans le m\u00eame temps, le groupe doit repenser sa strat\u00e9gie de prix apr\u00e8s des ann\u00e9es d’augmentations qui ont mis sous pression l’\u00e9lasticit\u00e9 de la demande. Selon De Meo, la gamme de produits doit devenir plus stricte et plus coh\u00e9rente.<\/p>\n\n\n\n

La note de service intervient moins d’un mois apr\u00e8s la vente de la division beaut\u00e9 \u00e0 L’Or\u00e9al. Cette transaction a rapport\u00e9 4,7 milliards d’euros et devrait renforcer la puissance financi\u00e8re du groupe. De Meo d\u00e9finit un calendrier pr\u00e9cis : toutes les marques doivent renouer avec la croissance dans les 18 mois, tandis que le retour \u00e0 des \u00ab performances financi\u00e8res de premier ordre \u00bb prendra trois ans.<\/p>\n\n\n\n

Selon l’entreprise, le message contenu dans la note n’est pas une surprise : lorsque De Meo a pris la succession de Fran\u00e7ois-Henri Pinault en septembre, il a d\u00e9j\u00e0 pr\u00e9sent\u00e9 en interne \u00ab les fondements du futur plan strat\u00e9gique de Kering \u00bb, selon le groupe. Ces fondements ont depuis \u00e9t\u00e9 largement diffus\u00e9s au sein de l’organisation. Le cadre strat\u00e9gique complet ne sera pr\u00e9sent\u00e9 qu’au printemps, lors d’une journ\u00e9e d\u00e9di\u00e9e aux investisseurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kering s’impose un r\u00e9gime strict. Dans une note interne, le PDG Luca de Meo esquisse une strat\u00e9gie dans laquelle le groupe ferme des magasins, repositionne des marques et regroupe les co\u00fbts. <\/p>\n","protected":false},"author":5,"featured_media":135002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[705],"topic":[332],"region":[342],"class_list":{"0":"post-135001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-kering","11":"topic-restructuration","12":"region-france"},"acf":[],"yoast_head":"\nKering r\u00e9duit ses magasins et diminue sa d\u00e9pendance vis-\u00e0-vis de Gucci - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kering esquisse une 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