{"id":135088,"date":"2025-11-19T16:57:51","date_gmt":"2025-11-19T15:57:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135088"},"modified":"2025-11-19T16:57:52","modified_gmt":"2025-11-19T15:57:52","slug":"amazon-lance-une-plateforme-de-formation-pour-les-entrepreneurs-locaux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-lance-une-plateforme-de-formation-pour-les-entrepreneurs-locaux\/","title":{"rendered":"Amazon lance une plateforme de formation pour les entrepreneurs locaux"},"content":{"rendered":"\n<p>Les petites et moyennes entreprises belges ont export\u00e9 pour 380 millions d&rsquo;euros via <strong>Amazon<\/strong> l&rsquo;ann\u00e9e derni\u00e8re. Afin de rem\u00e9dier \u00e0 la frilosit\u00e9 des entrepreneurs vis-\u00e0-vis du commerce en ligne, la plateforme web lance une E-Academy en collaboration avec la f\u00e9d\u00e9ration sectorielle Becom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Une fen\u00eatre sur le monde \u00bb<\/h2>\n\n\n\n<p>L&rsquo;activit\u00e9 de vente au d\u00e9tail d&rsquo;Amazon, dans le cadre de laquelle le d\u00e9taillant ach\u00e8te et vend lui-m\u00eame des stocks de marques connues telles que Lego ou Brabantia, repr\u00e9sente 40 % de son activit\u00e9. Cependant, un peu plus de 60 % des ventes sont r\u00e9alis\u00e9es par des partenaires commerciaux, souvent des petites entreprises locales. Le chiffre d&rsquo;affaires \u00e0 l&rsquo;exportation des entreprises belges via la plateforme a augment\u00e9 de 15 % l&rsquo;ann\u00e9e derni\u00e8re, selon le nouveau rapport Amazon SME Impact Report 2025.<\/p>\n\n\n\n<p>Pr\u00e8s de 75 % de ce chiffre d&rsquo;affaires, soit plus de 190 millions d&rsquo;euros, a \u00e9t\u00e9 r\u00e9alis\u00e9 dans d&rsquo;autres \u00c9tats membres de l&rsquo;UE. Les cinq principaux pays d&rsquo;exportation pour les PME belges sont la France, les \u00c9tats-Unis, l&rsquo;Allemagne, les Pays-Bas et le Royaume-Uni. Plus de 90 % des PME belges qui vendent via Amazon ont export\u00e9 dans le monde entier. \u00ab Il y a beaucoup d&rsquo;esprit d&rsquo;entreprise en Belgique, mais il n&rsquo;est pas toujours facile pour ces entreprises de franchir les fronti\u00e8res. Amazon les aide \u00e0 le faire. Nous sommes une fen\u00eatre sur le monde \u00bb, explique Eva Faict, directrice nationale d&rsquo;Amazon en Belgique et aux Pays-Bas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Placer la barre plus haut<\/h2>\n\n\n\n<p>Les PME belges rencontrent toutefois deux obstacles majeurs \u00e0 leur expansion : 25 % d&rsquo;entre elles sont confront\u00e9es \u00e0 la complexit\u00e9 des cha\u00eenes d&rsquo;approvisionnement, tandis que 24 % ont des difficult\u00e9s \u00e0 se conformer \u00e0 la r\u00e9glementation, en particulier dans un environnement complexe comme l&rsquo;Europe, avec ses diff\u00e9rentes langues et ses diff\u00e9rents taux de TVA, par exemple. Afin d&rsquo;aider les entrepreneurs \u00e0 se lancer avec succ\u00e8s dans le commerce en ligne, Amazon lance, en collaboration avec la f\u00e9d\u00e9ration sectorielle Becom, l&rsquo;E-Academy : une plateforme d&rsquo;apprentissage innovante et gratuite, proposant huit cours en ligne d\u00e9taill\u00e9s, des webinaires avec des experts et des analyses des tendances du commerce \u00e9lectronique.<\/p>\n\n\n\n<p>\u00ab Chez Becom, nous pensons que la connaissance est la cl\u00e9 de la croissance. C&rsquo;est pourquoi nous soutenons des initiatives telles que l&rsquo;Amazon E-Academy, qui place la barre plus haut pour le commerce \u00e9lectronique belge. Nous proposons des contenus essentiels tels que des webinaires et des conseils directs. De cette mani\u00e8re, les boutiques en ligne et les commer\u00e7ants num\u00e9riques sont mieux \u00e9quip\u00e9s pour leur parcours num\u00e9rique \u00bb, explique Greet Dekocker de Becom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Risques consid\u00e9rables \u00bb<\/h2>\n\n\n\n<p>Unizo a rapidement r\u00e9agi au rapport d&rsquo;Amazon sur les PME. Selon l&rsquo;organisation des ind\u00e9pendants, les aspects positifs li\u00e9s aux opportunit\u00e9s d&rsquo;exportation et au soutien num\u00e9rique m\u00e9ritent d&rsquo;\u00eatre nuanc\u00e9s : \u00ab \u00c0 court terme, la pr\u00e9sence croissante d&rsquo;Amazon peut certainement aider un certain segment de nos PME, mais nous devons \u00e9galement nous projeter \u00e0 plus long terme. Nous risquons alors d&rsquo;affaiblir notre structure entrepreneuriale, notre comp\u00e9titivit\u00e9 et m\u00eame la r\u00e9silience de notre \u00e9conomie locale. Chaque euro qui va \u00e0 ces g\u00e9ants \u00e9trangers ne circule pas dans nos magasins locaux. \u00bb<\/p>\n\n\n\n<p>\u00ab Tout entrepreneur qui vend via une telle plateforme met tous ses \u0153ufs dans le m\u00eame panier \u00e9tranger. Vous payez une commission, vous vous soumettez \u00e0 leurs r\u00e8gles d&rsquo;\u00e9valuation et de classement, votre marge est soumise \u00e0 une forte pression et vous partagez vos donn\u00e9es de vente avec votre plus grand concurrent. Ce sont l\u00e0 des risques consid\u00e9rables que nous, chez Unizo, voulons clairement mettre en \u00e9vidence \u00bb, d\u00e9clare Bart Buysse, administrateur d\u00e9l\u00e9gu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les petites et moyennes entreprises belges ont export\u00e9 pour 380 millions d&rsquo;euros via Amazon l&rsquo;ann\u00e9e derni\u00e8re. Afin de rem\u00e9dier \u00e0 la frilosit\u00e9 des entrepreneurs vis-\u00e0-vis du commerce en ligne, la plateforme web lance une E-Academy en collaboration avec la f\u00e9d\u00e9ration sectorielle Becom. <\/p>\n","protected":false},"author":3,"featured_media":135089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[206],"topic":[198],"region":[226],"class_list":["post-135088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-amazon","topic-e-commerce","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon lance une plateforme de 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