{"id":135096,"date":"2025-11-19T17:33:04","date_gmt":"2025-11-19T16:33:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135096"},"modified":"2025-11-19T17:33:06","modified_gmt":"2025-11-19T16:33:06","slug":"le-centre-de-distribution-en-ligne-est-il-depasse-kroger-ferme-trois-centres-de-traitement-des-commandes-ocado","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-centre-de-distribution-en-ligne-est-il-depasse-kroger-ferme-trois-centres-de-traitement-des-commandes-ocado\/","title":{"rendered":"Le centre de distribution en ligne est-il d\u00e9pass\u00e9 ? Kroger ferme trois centres de traitement"},"content":{"rendered":"\n<p>Le groupe am\u00e9ricain de supermarch\u00e9s <strong>Kroger <\/strong>fermera en janvier trois centres de distribution \u00e9quip\u00e9s de la technologie robotique d&rsquo;<strong>Ocado<\/strong>. C&rsquo;est un nouveau signe que l&rsquo;\u00e8re des entrep\u00f4ts d\u00e9di\u00e9s aux commandes en ligne est peut-\u00eatre r\u00e9volue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le r\u00e9seau de magasins comme atout<\/h2>\n\n\n\n<p>Au lieu de livrer lui-m\u00eame les commandes en ligne \u00e0 partir de grands centres de distribution centralis\u00e9s, Kroger souhaite tester la distribution \u00ab \u00e0 faible capitalisation \u00bb \u00e0 partir des magasins dans les zones \u00e0 fort volume. Ainsi, <strong>Instacart <\/strong>est aujourd&rsquo;hui le principal partenaire de livraison de la cha\u00eene de supermarch\u00e9s am\u00e9ricaine et le d\u00e9taillant collabore \u00e9galement de plus en plus avec <strong>DoorDash<\/strong>.<\/p>\n\n\n\n<p>En outre, Kroger annonce un nouveau service sur <strong>Uber Eats<\/strong> Marketplace : \u00e0 partir de d\u00e9but 2026, il sera possible de commander des courses en m\u00eame temps que des repas livr\u00e9s par des restaurants. La livraison de courses via Uber Eats sera \u00e9galement possible de mani\u00e8re standard.<\/p>\n\n\n\n<p>En septembre, le PDG par int\u00e9rim de Kroger, Ron Sargent, a d\u00e9clar\u00e9 : \u00ab Les magasins sont notre atout principal, et lorsque nous utilisons nos magasins pour traiter les commandes en ligne, les stocks sont plus proches des clients et les co\u00fbts de livraison sur le dernier kilom\u00e8tre sont moins \u00e9lev\u00e9s \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les supermarch\u00e9s deviennent des centres de distribution<\/h2>\n\n\n\n<p>Le passage aux services de messagerie a d\u00e9j\u00e0 entra\u00een\u00e9 la fermeture de trois grands entrep\u00f4ts robotis\u00e9s, \u00e9quip\u00e9s de la technologie Ocado. La collaboration se poursuit toutefois sur d&rsquo;autres sites. \u00ab Ocado poursuit ses discussions avec Kroger sur ces questions et d&rsquo;autres, et pr\u00e9voit une croissance significative sur le march\u00e9 am\u00e9ricain, tant avec les CFC qu&rsquo;avec l&rsquo;automatisation des magasins \u00bb, a d\u00e9clar\u00e9 la soci\u00e9t\u00e9.<\/p>\n\n\n\n<p>Ocado perd d&rsquo;un seul coup 50 millions de dollars de revenus, et les analystes craignent que ce revers ne soit trop lourd \u00e0 supporter pour l&rsquo;entreprise britannique. Clive Black, responsable de l&rsquo;analyse de la consommation chez Shore Capital, souligne dans The Grocer que de nombreux autres supermarch\u00e9s <a href=\"https:\/\/www.thegrocer.co.uk\/news\/ocado-hit-with-near-knockout-punch-as-kroger-announces-cfc-closures\/712059.article\">ont d\u00e9j\u00e0 abandonn\u00e9 la centralisation de la distribution alimentaire<\/a>, jug\u00e9e trop co\u00fbteuse.<\/p>\n\n\n\n<p>L&rsquo;ann\u00e9e derni\u00e8re, par exemple, la cha\u00eene canadienne <strong>Sobeys <\/strong>a suspendu un projet de construction d&rsquo;un autre entrep\u00f4t robotis\u00e9 Ocado. \u00c0 la fin de l&rsquo;ann\u00e9e derni\u00e8re, <strong>Morrisons<\/strong> a annonc\u00e9 qu&rsquo;il allait r\u00e9duire les livraisons de commandes en ligne depuis le centre de distribution d&rsquo;Ocado \u00e0 Erith, tout en d\u00e9veloppant la logistique depuis ses magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe am\u00e9ricain de supermarch\u00e9s Kroger fermera en janvier trois centres de distribution \u00e9quip\u00e9s de la technologie Ocado. C&rsquo;est un nouveau signe que l&rsquo;\u00e8re des entrep\u00f4ts d\u00e9di\u00e9s aux commandes en ligne est peut-\u00eatre r\u00e9volue.<\/p>\n","protected":false},"author":5,"featured_media":135097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[919,1025],"topic":[409],"region":[446],"class_list":{"0":"post-135096","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-kroger","11":"company-ocado","12":"topic-logistique","13":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le centre de distribution en ligne est-il d\u00e9pass\u00e9 ? 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