{"id":135111,"date":"2025-11-20T09:34:26","date_gmt":"2025-11-20T08:34:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135111"},"modified":"2025-11-20T09:34:27","modified_gmt":"2025-11-20T08:34:27","slug":"inedit-le-monde-de-la-mode-francais-intente-un-proces-collectif-contre-shein","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/inedit-le-monde-de-la-mode-francais-intente-un-proces-collectif-contre-shein\/","title":{"rendered":"In\u00e9dit : le monde de la mode fran\u00e7ais intente un proc\u00e8s collectif contre Shein"},"content":{"rendered":"\n

Douze f\u00e9d\u00e9rations commerciales et une centaine de marques de mode intentent un proc\u00e8s collectif contre Shein <\/strong>en France. Elles accusent la plateforme chinoise de concurrence d\u00e9loyale et r\u00e9clament plusieurs millions d’euros de dommages et int\u00e9r\u00eats.<\/p>\n\n\n\n

\u00ab D\u00e9stabilisation du tissu \u00e9conomique \u00bb<\/h2>\n\n\n\n

Le proc\u00e8s, intent\u00e9 devant le tribunal de commerce d’Aix-en-Provence, porte sur la concurrence d\u00e9loyale que Shein aurait exerc\u00e9e depuis son entr\u00e9e sur le march\u00e9 fran\u00e7ais. Les initiateurs sont des marques et des cha\u00eenes de magasins connues, dont Promod, Coop\u00e9rative U, Grain de Malice et Monoprix. Ils accusent Shein de ne pas respecter la r\u00e9glementation fran\u00e7aise et font \u00e9tat de pratiques ill\u00e9gales telles que la publicit\u00e9 trompeuse, la vente de produits dangereux et les violations de la protection des donn\u00e9es personnelles.<\/p>\n\n\n\n

L’arriv\u00e9e de Shein a en outre contribu\u00e9 \u00e0 perturber le secteur de la vente au d\u00e9tail et de la mode en France, estime Dominique Schelcher, directeur g\u00e9n\u00e9ral de la cha\u00eene de supermarch\u00e9s Coop\u00e9rative U. Dans LSA, il parle d’une \u00ab d\u00e9stabilisation de tout un tissu \u00e9conomique<\/a>, notamment dans les centres-villes, qu’on ne peut plus accepter. Et face \u00e0 ce trop-c’est-trop, de nombreux acteurs ont d\u00e9cid\u00e9 de s’unir et de r\u00e9agir et de se faire entendre vivement. \u00bb<\/p>\n\n\n\n

Des millions d’euros de dommages et int\u00e9r\u00eats ?<\/h2>\n\n\n\n

Bernard Cherqui, pr\u00e9sident de l’Alliance du Commerce, s’exprime en des termes similaires : \u00ab La concurrence d\u00e9loyale de Shein constitue une menace syst\u00e9matique pour le commerce de d\u00e9tail en France, mettant en p\u00e9ril des dizaines de milliers d’emplois \u00bb, a-t-il d\u00e9clar\u00e9 lors d’une conf\u00e9rence de presse. Les f\u00e9d\u00e9rations commerciales soulignent les r\u00e9centes d\u00e9cisions fran\u00e7aises et europ\u00e9ennes qui ont sanctionn\u00e9 Shein pour pratiques commerciales trompeuses et non-respect des normes de s\u00e9curit\u00e9 des produits. \u00c0 ce jour, Shein a d\u00e9j\u00e0 d\u00fb payer 190 millions d’euros d’amendes.<\/p>\n\n\n\n

Selon C\u00e9dric Dubucq, du cabinet d’avocats Bruzzo Dubucq mandat\u00e9 par les initiateurs de l’action, les dommages-int\u00e9r\u00eats pour les entreprises concern\u00e9es pourraient s’\u00e9lever \u00e0 plusieurs millions d’euros : des experts \u00e9conomiques compareront les pertes des entreprises aux b\u00e9n\u00e9fices ill\u00e9gaux r\u00e9alis\u00e9s par Shein au cours des cinq derni\u00e8res ann\u00e9es<\/a>, \u00e9crit Fashionnetwork. Le proc\u00e8s pourrait \u00e9galement aboutir \u00e0 une amende \u00e9quivalente \u00e0 cinq fois les b\u00e9n\u00e9fices r\u00e9alis\u00e9s par Shein gr\u00e2ce \u00e0 ses pratiques pr\u00e9tendument d\u00e9loyales. D’autres f\u00e9d\u00e9rations et entreprises peuvent encore se joindre au proc\u00e8s, dont la premi\u00e8re audience aura lieu le 12 janvier 2026.<\/p>\n\n\n\n

\u00ab Accusations sans fondement \u00bb<\/h2>\n\n\n\n

Shein qualifie les accusations d’infond\u00e9es et regrette que l’on ait imm\u00e9diatement opt\u00e9 pour un proc\u00e8s plut\u00f4t que pour un dialogue constructif. La plateforme est sous le feu des critiques en France depuis un certain temps d\u00e9j\u00e0 : une vive pol\u00e9mique a \u00e9clat\u00e9 lorsque l’entreprise a ouvert un magasin dans le grand magasin parisien BHV. L’ouverture de cinq magasins suppl\u00e9mentaires a \u00e9t\u00e9 report\u00e9e<\/a>. Le gouvernement fran\u00e7ais a certes retir\u00e9 une proc\u00e9dure de suspension apr\u00e8s que les produits interdits ont \u00e9t\u00e9 retir\u00e9s du site web, mais plusieurs enqu\u00eates sont toujours en cours.<\/p>\n","protected":false},"excerpt":{"rendered":"

Douze f\u00e9d\u00e9rations commerciales et une centaine de marques de mode intentent un proc\u00e8s collectif contre Shein en France. 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