{"id":135263,"date":"2025-11-21T14:42:48","date_gmt":"2025-11-21T13:42:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135263"},"modified":"2025-11-21T14:42:49","modified_gmt":"2025-11-21T13:42:49","slug":"colruyt-elargit-son-offre-sante-avec-des-autotests","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/colruyt-elargit-son-offre-sante-avec-des-autotests\/","title":{"rendered":"Colruyt \u00e9largit son offre sant\u00e9 avec des autotests"},"content":{"rendered":"\n<p>Dans 175 magasins, <strong>Colruyt<\/strong> Meilleurs Prix lance une nouvelle gamme d&rsquo;autotests destin\u00e9s au d\u00e9pistage pr\u00e9coce de probl\u00e8mes de sant\u00e9 tels que le cancer colorectal. Ils sont vendus au prix le plus bas du march\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Rapprocher la pr\u00e9vention du client \u00bb<\/h2>\n\n\n\n<p>Afin de rendre les soins de sant\u00e9 accessibles et abordables pour un large public, Colruyt lance dans la cat\u00e9gorie parapharmacie \u2013 un rayon qui conna\u00eet une croissance \u00e0 deux chiffres \u2013 diff\u00e9rents autotests : outre le cancer colorectal, la gamme comprend \u00e9galement des tests pour les infections urinaires, la m\u00e9nopause, la vitamine D et la carence en fer. Les autotests co\u00fbtent 9,99 euros, ce qui est le prix le plus bas du march\u00e9 et pr\u00e8s de 10 euros moins cher que des produits comparables.<\/p>\n\n\n\n<p>Le d\u00e9taillant souligne que l&rsquo;int\u00e9r\u00eat pour les autotests a r\u00e9cemment augment\u00e9 apr\u00e8s des t\u00e9moignages publics sur l&rsquo;importance du d\u00e9pistage pr\u00e9coce du cancer colorectal. Selon l&rsquo;asbl Stop Darmkanker, 2 500 personnes meurent chaque ann\u00e9e de cette maladie en Belgique, soit sept d\u00e9c\u00e8s par jour, dont 90 % chez les plus de 50 ans.<\/p>\n\n\n\n<p>\u00ab En introduisant des autotests dans notre rayon parapharmacie, nous rapprochons le client de la sant\u00e9 pr\u00e9ventive. Et nous entendons proposer des produits fiables \u00e0 prix bas \u00bb, explique Thijs Lamote, acheteur parapharmacie chez Colruyt. En f\u00e9vrier 2026, le retailer accordera une attention particuli\u00e8re \u00e0 la sant\u00e9 intestinale avec une campagne et un webinaire sur l&rsquo;alimentation en cas de troubles intestinaux irritables.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans 175 magasins, Colruyt Laagste Prijzen lance une nouvelle gamme d&rsquo;autotests destin\u00e9s au d\u00e9pistage pr\u00e9coce de probl\u00e8mes de sant\u00e9 tels que le cancer colorectal. Ils sont vendus au prix le plus bas du march\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":135264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[1853],"people":[],"extra":[],"company":[201],"topic":[],"region":[226],"class_list":["post-135263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","tag-gezondheid","company-colruyt","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt \u00e9largit son offre sant\u00e9 avec des autotests - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans 175 magasins, Colruyt Meilleurs Prix lance une nouvelle 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