{"id":13536,"date":"2016-05-27T09:23:17","date_gmt":"2016-05-27T09:23:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-ouvre-un-pop-store-branche-a-londres\/"},"modified":"2016-05-27T09:23:17","modified_gmt":"2016-05-27T09:23:17","slug":"aldi-ouvre-un-pop-store-branche-a-londres","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-ouvre-un-pop-store-branche-a-londres\/","title":{"rendered":"Aldi ouvre un pop-up store branch\u00e9 \u00e0 Londres"},"content":{"rendered":"<p>Le discounter allemand <strong>Aldi <\/strong>a ouvert un pop-up store dans le quartier tr\u00e8s tendance de Shoreditch \u00e0 Londres et y propose certains vins de sa gamme.\u00a0 Il s\u2019agit du premier magasin Aldi qui ne vend que du vin.\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Workshops et d\u00e9gustation de vins<\/h2>\n<p><strong>#ALDIWINE<\/strong>, qui est le nom du magasin pop-up, <a href=\"http:\/\/www.dailymail.co.uk\/femail\/food\/article-3608453\/Aldi-goes-hipster-Budget-store-unveils-futuristic-wine-pop-housed-shipping-container-London-s-trendy-Shoreditch.html\">se trouve dans Box Park \u00e0 Shoreditch<\/a>.\u00a0 Aldi y a d\u00e9pos\u00e9 un container dans lequel l\u2019entreprise propose certains de ses meilleurs vins.\u00a0 Les clients peuvent y d\u00e9guster des vins et recevoir des conseils d\u2019un Master of Wine, un titre que seuls 338 sommeliers au monde ont le droit de porter.<\/p>\n<p>\nLes achats en magasins se font via une tablette et sont ensuite livr\u00e9s au domicile du client.\u00a0 Les visiteurs peuvent y suivre des workshops gratuitement, ce qui leur permet de perfectionner leurs connaissances vinicoles.\u00a0<\/p>\n<p>\nL\u2019ouverture du magasin a pour objectif de faire conna\u00eetre au consommateur britannique la vaste gamme de vins qu\u2019Aldi propose en ligne actuellement.\u00a0 Elle sert \u00e9galement de projet-pilote.\u00a0 En cas de succ\u00e8s, d\u2019autres initiatives semblables pourraient voir le jour.\u00a0<\/p>\n<p>\nPar ailleurs, la vente de vins d\u2019Aldi au Royaume-Uni devient de plus en plus populaire.\u00a0 Pour le moment, l\u2019entreprise y vend pr\u00e8s de 100 bouteilles de son Exquisite Collection toutes les heures.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le discounter allemand Aldi a ouvert un pop-up store dans le quartier tr\u00e8s tendance de Shoreditch \u00e0 Londres et y propose certains vins de sa gamme.\u00a0 Il s\u2019agit du premier magasin Aldi qui ne vend que du vin.\u00a0 Workshops et d\u00e9gustation de vins #ALDIWINE, qui est le nom du magasin pop-up, se trouve dans Box [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi ouvre un pop-up store branch\u00e9 \u00e0 Londres - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-ouvre-un-pop-store-branche-a-londres\/\" \/>\n<meta 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