{"id":135370,"date":"2025-11-24T10:19:42","date_gmt":"2025-11-24T09:19:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135370"},"modified":"2025-11-24T10:22:58","modified_gmt":"2025-11-24T09:22:58","slug":"ahold-delhaize-cherche-a-avoir-un-impact-grace-a-lia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-cherche-a-avoir-un-impact-grace-a-lia\/","title":{"rendered":"Ahold Delhaize se concentre sur des projets d&rsquo;IA ayant un impact"},"content":{"rendered":"\n<p>Apr\u00e8s avoir men\u00e9 divers projets d&rsquo;intelligence artificielle dans diff\u00e9rents domaines, <strong>Ahold Delhaize<\/strong> va se concentrer sur quelques grands processus op\u00e9rationnels. Le d\u00e9taillant souhaite devenir un \u00ab smart follower \u00bb dans le domain de l&rsquo;IA, explique son PDG Frans Muller.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moins de fragmentation, plus de concentration<\/h2>\n\n\n\n<p>Ces derni\u00e8res ann\u00e9es, Ahold Delhaize a notamment exp\u00e9riment\u00e9 des syst\u00e8mes d&rsquo;IA contre le gaspillage alimentaire et des algorithmes optimisant la logistique, ce qui a permis, par exemple, \u00e0 <strong>la <\/strong>boutique en ligne <strong>bol <\/strong>de r\u00e9duire de 6 % le nombre de kilom\u00e8tres parcourus par son service de livraison. Mais lors d&rsquo;une r\u00e9cente r\u00e9union \u00e0 Bucarest, l&rsquo;entreprise a d\u00e9cid\u00e9 de r\u00e9duire la fragmentation et <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1578082\/ai-lessen-uit-de-boardrooms-van-ahold-ing-klm-en-ns\">de se concentrer davantage<\/a>, a d\u00e9clar\u00e9 M. Muller au FD.<\/p>\n\n\n\n<p>Au lieu de mener des centaines de petits projets r\u00e9partis sur 17 marques, le groupe souhaite se concentrer sur deux ou trois grands processus op\u00e9rationnels, tels que la cha\u00eene d&rsquo;approvisionnement ou les achats et les n\u00e9gociations avec les fournisseurs. \u00ab Nous voulons mettre en \u00e9vidence un processus dans son ensemble et examiner comment l&rsquo;IA peut y \u00eatre efficacement mise en \u0153uvre. \u00bb M. Muller souhaite, selon ses propres termes, canaliser l&rsquo;\u00e9nergie du personnel vers des projets qui ont un impact r\u00e9el.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pragmatisme<\/h2>\n\n\n\n<p>Dans le m\u00eame temps, il plaide en faveur d&rsquo;une approche r\u00e9aliste : \u00ab Si vous \u00eates une entreprise qui vend des tomates et du muesli, vous adoptez une approche plus pragmatique. \u00bb Ahold Delhaize souhaite donc \u00eatre un \u00ab suiveur intelligent \u00bb : le d\u00e9taillant n&rsquo;a pas besoin de tout inventer lui-m\u00eame. De plus, le groupe doit d&rsquo;abord mettre de l&rsquo;ordre dans ses fondamentaux : les donn\u00e9es, la qualit\u00e9 des donn\u00e9es et la modernisation des anciens syst\u00e8mes informatiques.<\/p>\n\n\n\n<p>Le PDG utilise lui-m\u00eame ChatGPT et Perplexity, principalement pour discuter de questions commerciales, r\u00e9diger des discours et faire des r\u00e9sum\u00e9s de livres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir men\u00e9 divers projets li\u00e9s \u00e0 l&rsquo;intelligence artificielle dans diff\u00e9rents domaines, Ahold Delhaize va se concentrer sur quelques grands processus op\u00e9rationnels. Le d\u00e9taillant souhaite devenir un \u00ab suiveur intelligent \u00bb en mati\u00e8re d&rsquo;IA, explique son PDG Frans Muller. <\/p>\n","protected":false},"author":3,"featured_media":135371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1467,1531],"people":[200],"extra":[43],"company":[124],"topic":[631],"region":[],"class_list":{"0":"post-135370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-artificiele-intelligentie","10":"tag-intelligence-artificielle","11":"people-frans-muller","12":"extra-plus","13":"company-ahold-delhaize","14":"topic-digitalisation"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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