{"id":13538,"date":"2016-05-27T09:32:03","date_gmt":"2016-05-27T09:32:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-lance-une-collection-de-walter-van-beirendonck-2\/"},"modified":"2016-05-27T09:32:03","modified_gmt":"2016-05-27T09:32:03","slug":"ikea-lance-une-collection-de-walter-van-beirendonck-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-lance-une-collection-de-walter-van-beirendonck-2\/","title":{"rendered":"Ikea lance une collection de Walter Van Beirendonck"},"content":{"rendered":"<p>La cha\u00eene de magasins de meubles su\u00e9doise <strong>Ikea <\/strong>a lanc\u00e9 une nouvelle collection cr\u00e9\u00e9e par le couturier belge <strong>Walter Van Beirendonck <\/strong>et qui a \u00e9t\u00e9 pr\u00e9sent\u00e9e dans la Gare Centrale d\u2019Anvers.<\/p>\n<p><!--break--><\/p>\n<h2>La premi\u00e8re fois via Facebook Live<\/h2>\n<p>A partir du 7 juin, la collection GL\u00d6DANDE sera en vente dans tous les magasins Ikea en Belgique.\u00a0 Hier, elle a d\u00e9j\u00e0 \u00e9t\u00e9 pr\u00e9sent\u00e9e au grand public.\u00a0 Dans la Gare Centrale d\u2019Anvers, un spectacle complet a \u00e9t\u00e9 pr\u00e9sent\u00e9 durant lequel quelques figurines de la collection ont pris vie.<\/p>\n<p>\nIkea a profit\u00e9 du lancement de la collection pour tester le nouveau Facebook Live.\u00a0 Pour la premi\u00e8re fois, l\u2019enti\u00e8ret\u00e9 du spectacle \u00e9tait diffus\u00e9e en live sur la page Facebook d\u2019Ikea Belgium.<\/p>\n<p>\nVan Beirendonck a nomm\u00e9 ses cr\u00e9ations \u2018Wondermooi\u2019 et a invent\u00e9 quelques mod\u00e8les qui sont repris sur certains articles d\u2019Ikea, comme le service de table, les tissus, les bo\u00eetes et le papier-peint qui repr\u00e9senteront des figurines invent\u00e9es par le couturier.<\/p>\n<p>\n\u00a0\u00ab Au d\u00e9part, j\u2019ai trouv\u00e9 la question un peu \u00e9trange.\u00a0 Je ne me voyais pas imm\u00e9diatement en tant que <a href=\"http:\/\/www.hln.be\/hln\/nl\/957\/Binnenland\/article\/detail\/2715914\/2016\/05\/26\/Walter-Van-Beirendonck-stelt-Ikea-ontwerpen-voor.dhtml\">partenaire Ikea typique<\/a>, mais ils me suivaient depuis longtemps et connaissaient bien mon travail et mes collections.\u00a0 C\u2019est ce ressenti qu\u2019ils voulaient retrouver dans leurs magasins.\u00a0 C\u2019\u00e9tait un choix r\u00e9fl\u00e9chi et clair \u00bb, pr\u00e9cise Van Beirendonck \u00e0 propos de la collaboration au journal Het Laatste Nieuws.\u00a0 \u00ab J\u2019ai re\u00e7u carte blanche, m\u00eame si je savais ce qu\u2019ils attendaient de moi au niveau des couleurs, des imprim\u00e9s et de l\u2019enthousiasme. \u00bb<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins de meubles su\u00e9doise Ikea a lanc\u00e9 une nouvelle collection cr\u00e9\u00e9e par le couturier belge Walter Van Beirendonck et qui a \u00e9t\u00e9 pr\u00e9sent\u00e9e dans la Gare Centrale d\u2019Anvers. La premi\u00e8re fois via Facebook Live A partir du 7 juin, la collection GL\u00d6DANDE sera en vente dans tous les magasins Ikea en Belgique.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea lance une collection de Walter Van Beirendonck - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-lance-une-collection-de-walter-van-beirendonck-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea lance une collection de Walter Van Beirendonck - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de magasins de meubles su\u00e9doise Ikea a lanc\u00e9 une nouvelle collection cr\u00e9\u00e9e par le couturier belge Walter Van Beirendonck et qui a \u00e9t\u00e9 pr\u00e9sent\u00e9e dans la Gare Centrale d\u2019Anvers. 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