{"id":135382,"date":"2025-11-24T10:38:15","date_gmt":"2025-11-24T09:38:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135382"},"modified":"2025-11-24T10:38:17","modified_gmt":"2025-11-24T09:38:17","slug":"les-reductions-trompeuses-du-black-friday-la-regle-plutot-que-lexception","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-reductions-trompeuses-du-black-friday-la-regle-plutot-que-lexception\/","title":{"rendered":"Les r\u00e9ductions trompeuses du Black Friday : la r\u00e8gle plut\u00f4t que l’exception ?"},"content":{"rendered":"\n

Les r\u00e9ductions du Black Friday sont souvent trompeuses. Aux Pays-Bas, pas moins des trois quarts des commer\u00e7ants indiquent leurs r\u00e9ductions de mani\u00e8re erron\u00e9e, mais en Belgique aussi, un quart des promotions propos\u00e9es par les d\u00e9taillants en \u00e9lectronique tels que Coolblue et <\/strong> MediaMarkt <\/strong>seraient trompeuses.<\/p>\n\n\n\n

Hausses de prix strat\u00e9giques<\/h2>\n\n\n\n

Le Black Friday marque le d\u00e9but de la saison des f\u00eates de fin d’ann\u00e9e, mais tout ce qui brille n’est pas or. Une analyse de L’Echo montre qu’une promotion sur quatre chez les grands d\u00e9taillants belges d’\u00e9lectronique<\/a> est trompeuse, car ils augmentent le prix avant la promotion afin de pouvoir afficher une r\u00e9duction plus importante.<\/p>\n\n\n\n

Entre mi-septembre et mi-novembre, le journal a suivi l’\u00e9volution des prix de 15 000 produits chez les distributeurs d’\u00e9lectronique Kr\u00ebfel<\/strong>, MediaMarkt, Fnac Vanden Borre<\/strong> et Coolblue. Plus de la moiti\u00e9 des produits ont rench\u00e9ri ces derni\u00e8res semaines, souvent de quelques pourcents, parfois de plus de 15 %.<\/p>\n\n\n\n

Sur le plan juridique, ils restent toutefois souvent en r\u00e8gle : depuis 2022, une r\u00e9duction doit \u00eatre calcul\u00e9e sur la base du prix le plus bas des 30 derniers jours. Ainsi, ceux qui augmentent leurs prix plus longtemps \u00e0 l’avance peuvent rester dans les limites de la l\u00e9galit\u00e9.<\/p>\n\n\n\n

Les autorit\u00e9s tirent la sonnette d’alarme<\/h2>\n\n\n\n

Toutefois, les autorit\u00e9s, qui surveillent de plus pr\u00e8s tant aux Pays-Bas qu’en Belgique, lancent un avertissement. Depuis 2021, le SPF \u00c9conomie belge a constat\u00e9 des infractions li\u00e9es \u00e0 des promotions trompeuses chez 1 229 entreprises. Cela a donn\u00e9 lieu \u00e0 635 avertissements, 540 proc\u00e8s-verbaux et 47 dossiers transmis au parquet. Les amendes peuvent aller de 208 euros \u00e0 200 000 euros, voire 400 000 euros en cas de mauvaise intention.<\/p>\n\n\n\n

Le ministre de la Protection des consommateurs, Rob Beenders, souligne que ce ph\u00e9nom\u00e8ne m\u00e9rite une attention particuli\u00e8re : \u00ab Le Black Friday ne doit pas \u00eatre un passe-droit pour les magasins et les boutiques en ligne qui manipulent les prix ou trompent les consommateurs. C’est pourquoi nous renfor\u00e7ons nos contr\u00f4les, collaborons plus \u00e9troitement avec l’Inspection \u00e9conomique et invitons les consommateurs \u00e0 signaler les fausses r\u00e9ductions via consumerconnect.be. \u00bb<\/p>\n\n\n\n

75 % des d\u00e9taillants n\u00e9erlandais en infraction<\/h2>\n\n\n\n

Aux Pays-Bas, l’Autorit\u00e9 de la concurrence et des march\u00e9s (ACM) constate que 75 % des vendeurs interrog\u00e9s indiquent leurs r\u00e9ductions de mani\u00e8re erron\u00e9e<\/a>. Au cours des derni\u00e8res semaines, l’autorit\u00e9 de surveillance a examin\u00e9 les offres de 24 grandes cha\u00eenes dans des secteurs tels que l’habitat, l’habillement, le bricolage, le jardinage, l’\u00e9lectrom\u00e9nager et les cosm\u00e9tiques, tant en ligne que dans les magasins physiques. Des mentions de prix trompeuses ont \u00e9t\u00e9 constat\u00e9es chez 18 des 24 entreprises.<\/p>\n\n\n\n

C’est surtout le prix \u00ab \u00e0 partir de \u00bb qui pose souvent probl\u00e8me. Les d\u00e9taillants utilisent des prix barr\u00e9s et des pourcentages de r\u00e9duction \u00e9lev\u00e9s pour donner l’impression qu’une offre est exceptionnellement avantageuse. En r\u00e9alit\u00e9, ces prix \u00ab \u00e0 partir de \u00bb ne correspondent parfois pas au prix le plus bas r\u00e9el des 30 derniers jours. L’ACM interpelle activement les entreprises \u00e0 ce sujet et exige des corrections. \u00c0 d\u00e9faut, une sanction est appliqu\u00e9e. Selon l’autorit\u00e9 de surveillance, le conseil aux consommateurs est simple : \u00ab v\u00e9rifiez d’abord, puis commandez \u00bb.<\/p>\n\n\n\n

Les prix fluctuent naturellement<\/h2>\n\n\n\n

Or, les d\u00e9taillants se d\u00e9fendent : les prix fluctuent toujours, et ce n’est pas n\u00e9cessairement en pr\u00e9vision du Black Friday. MediaMarkt souligne les fluctuations naturelles des prix tout au long de l’ann\u00e9e, tout en reconnaissant que le Black Friday marque g\u00e9n\u00e9ralement le point le plus bas des prix. L’analyse de L’Echo montre en effet que trois promotions sur quatre permettent de r\u00e9aliser de r\u00e9elles \u00e9conomies.<\/p>\n\n\n\n

Malgr\u00e9 les critiques, le Black Friday reste un \u00e9v\u00e9nement commercial majeur pour les cha\u00eenes. \u00ab Cette semaine est la plus importante de l’ann\u00e9e sur le plan commercial, encore plus que la semaine avant No\u00ebl \u00bb, souligne Fnac Vanden Borre.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les r\u00e9ductions du Black Friday sont souvent trompeuses. Aux Pays-Bas, pas moins des trois quarts des commer\u00e7ants indiquent leurs r\u00e9ductions de mani\u00e8re erron\u00e9e, mais en Belgique aussi, un quart des promotions propos\u00e9es par les d\u00e9taillants en \u00e9lectronique tels que Coolblue et MediaMarkt induiraient les clients en erreur.<\/p>\n","protected":false},"author":5,"featured_media":135383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,23,17,25],"tags":[],"people":[],"extra":[43],"company":[798,511,1027,907,1210],"topic":[488],"region":[226,524],"class_list":["post-135382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-electro","category-elektro","category-general","extra-plus","company-coolblue","company-fnac","company-krefel","company-mediamarkt","company-vanden-borre","topic-marketing","region-belgique","region-pays-bas"],"acf":[],"yoast_head":"\nLes r\u00e9ductions trompeuses du Black Friday : la r\u00e8gle plut\u00f4t que l'exception ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aux Pays-Bas, pas moins des trois quarts 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