{"id":135425,"date":"2025-11-24T12:20:18","date_gmt":"2025-11-24T11:20:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135425"},"modified":"2025-11-24T12:20:20","modified_gmt":"2025-11-24T11:20:20","slug":"harrods-reduit-sa-presence-chinoise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/harrods-reduit-sa-presence-chinoise\/","title":{"rendered":"Harrods r\u00e9duit sa pr\u00e9sence chinoise"},"content":{"rendered":"\n

Harrods<\/strong> r\u00e9duit sa pr\u00e9sence physique en Chine. La cha\u00eene de grands magasins de luxe se concentre d\u00e9sormais sur les \u00e9v\u00e9nements temporaires, les canaux num\u00e9riques et la vente en gros locale. Le programme de fid\u00e9lit\u00e9 destin\u00e9 aux clients chinois dispara\u00eet \u00e9galement.<\/p>\n\n\n\n

D\u00e9part apr\u00e8s cinq ans<\/h2>\n\n\n\n

\u00c0 Shanghai, les Shanghai Tea Rooms et le club priv\u00e9 exclusif The Residence fermeront leurs portes en janvier. Ces fermetures marquent la fin d’un processus qui a d\u00e9but\u00e9 en 2020 avec un concept de shopping personnalis\u00e9 sur invitation. Dans ces lieux, Harrods souhaitait offrir \u00e0 ses clients chinois fortun\u00e9s une exp\u00e9rience de luxe britannique classique, alliant social, lifestyle et shopping. <\/p>\n\n\n\n

L’entreprise ne se retire pas compl\u00e8tement de Chine, mais souhaite y rester pr\u00e9sente \u00ab par le biais d’\u00e9v\u00e9nements et d’activit\u00e9s pop-up exclusifs, de canaux num\u00e9riques et d’opportunit\u00e9s de vente en gros locales \u00bb<\/a>, \u00e9crit Vogue. Dans le m\u00eame temps, le d\u00e9taillant met fin au programme d’adh\u00e9sion sp\u00e9cifique destin\u00e9 aux consommateurs chinois. Le 30 septembre dernier, Harrods avait d\u00e9j\u00e0 ferm\u00e9 son site web chinois Harrods.cn .<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Harrods r\u00e9duit sa pr\u00e9sence physique en Chine. La cha\u00eene de grands magasins de luxe se concentre d\u00e9sormais sur les \u00e9v\u00e9nements temporaires, les canaux num\u00e9riques et la vente en gros locale. Le programme de fid\u00e9lit\u00e9 destin\u00e9 aux clients chinois dispara\u00eet \u00e9galement.<\/p>\n","protected":false},"author":10,"featured_media":135426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[509,1656],"people":[],"extra":[],"company":[835],"topic":[1295],"region":[277],"class_list":["post-135425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-luxe","tag-luxe-2","company-harrods","topic-cessation","region-chine"],"acf":[],"yoast_head":"\nHarrods r\u00e9duit sa pr\u00e9sence chinoise - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Harrods r\u00e9duit sa pr\u00e9sence physique en Chine. 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