{"id":135475,"date":"2025-11-24T16:50:04","date_gmt":"2025-11-24T15:50:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135475"},"modified":"2025-11-24T16:50:05","modified_gmt":"2025-11-24T15:50:05","slug":"black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/","title":{"rendered":"Black Friday cette ann\u00e9e : les clients veulent acheter plus, mais d\u00e9penser moins"},"content":{"rendered":"\n<p>Le Black Friday reste tr\u00e8s populaire, mais les consommateurs se montrent nettement plus prudents. Aux \u00c9tats-Unis, ils sont encore plus nombreux \u00e0 y participer cette ann\u00e9e, en particulier la g\u00e9n\u00e9ration Z et les mill\u00e9niaux, qui optent tr\u00e8s souvent pour les magasins physiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;inflation g\u00e2che la f\u00eate<\/h2>\n\n\n\n<p>Les Am\u00e9ricains souhaitent d\u00e9penser en moyenne 622 dollars am\u00e9ricains (environ 570 euros) entre Thanksgiving et le Cyber Monday, soit une baisse de 4 % par rapport \u00e0 l&rsquo;ann\u00e9e derni\u00e8re. Pourtant, <a href=\"https:\/\/massmarketretailers.com\/more-consumers-plan-to-shop-from-black-friday-to-cyber-monday-but-they-intend-to-spend-less-deloitte-study-finds\/\">le nombre de participants passe de 79 % \u00e0 82 %.<\/a> C&rsquo;est ce qui ressort d&rsquo;une enqu\u00eate men\u00e9e par Deloitte.<\/p>\n\n\n\n<p>L&rsquo;inflation et les budgets serr\u00e9s des m\u00e9nages continuent de peser sur le comportement d&rsquo;achat : pr\u00e8s de sept consommateurs sur dix qui d\u00e9pensent moins citent l&rsquo;inflation comme principale raison. Bien que cette tendance soit actuellement plus marqu\u00e9e aux \u00c9tats-Unis, on peut s&rsquo;attendre \u00e0 ce que l&rsquo;incertitude \u00e9conomique joue \u00e9galement un r\u00f4le en Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les jeunes maintiennent le Black Friday \u00e0 flot<\/h2>\n\n\n\n<p>La g\u00e9n\u00e9ration Z et les mill\u00e9niaux font preuve d&rsquo;une r\u00e9silience remarquable. Ils maintiennent leurs d\u00e9penses \u00e0 un niveau \u00e0 peu pr\u00e8s constant, tandis que la g\u00e9n\u00e9ration X souhaite r\u00e9duire ses d\u00e9penses de 9 % et les baby-boomers de 12 %. Plus de la moiti\u00e9 de la g\u00e9n\u00e9ration Z (56 %) d\u00e9clare r\u00e9duire ses autres d\u00e9penses afin de pouvoir participer, contre 41 % de l&rsquo;ensemble des acheteurs.<\/p>\n\n\n\n<p>Selon Brian McCarthy, responsable de la strat\u00e9gie commerciale chez Deloitte Consulting, l&rsquo;influence des jeunes consommateurs cro\u00eet \u00e0 un rythme remarquable : \u00ab Bien que la plupart des acheteurs restent prudents pendant cette p\u00e9riode de f\u00eates, le pouvoir d&rsquo;achat de la g\u00e9n\u00e9ration Z augmente : elle repr\u00e9sente d\u00e9sormais environ 20 dollars am\u00e9ricains sur chaque 100 dollars d\u00e9pens\u00e9s pendant les f\u00eates, contre seulement 4 dollars il y a cinq ans. \u00bb<\/p>\n\n\n\n<p>Les magasins physiques restent importants : 92 % des acheteurs de la g\u00e9n\u00e9ration Z participent au Black Friday et au Cyber Monday, et 72 % se rendent dans un magasin physique le jour du Black Friday, contre 49 % en moyenne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En ligne et hors ligne : l&rsquo;hybride l&#8217;emporte<\/h2>\n\n\n\n<p>La p\u00e9riode d&rsquo;achats de cinq jours continue d&rsquo;\u00e9voluer vers un \u00e9v\u00e9nement commercial hybride : 60 % des d\u00e9penses sont effectu\u00e9es en ligne, 40 % dans les magasins physiques. Les d\u00e9taillants en ligne restent la destination la plus populaire pour les bonnes affaires, mais les magasins continuent d&rsquo;attirer les acheteurs avec des promotions \u00ab doorbuster \u00bb (54 %), des offres quotidiennes int\u00e9ressantes (52 %) et l&rsquo;exp\u00e9rience sociale du shopping en groupe (43 %).<\/p>\n\n\n\n<p>Entre-temps, les consommateurs ont d\u00e9j\u00e0 rempli leurs paniers : 60 % ont d\u00e9j\u00e0 s\u00e9lectionn\u00e9 des produits qu&rsquo;ils ach\u00e8teront d\u00e8s que les soldes commenceront. Le financement prend \u00e9galement de l&rsquo;importance. 64 % des consommateurs pr\u00e9voient d&rsquo;effectuer leurs achats par carte de cr\u00e9dit ou via des solutions \u00ab achetez maintenant, payez plus tard \u00bb. Ce groupe devrait d\u00e9penser 12 % de plus que la moyenne. Les cat\u00e9gories les plus populaires sont les v\u00eatements et accessoires (76 %), l&rsquo;\u00e9lectronique (56 %), les jouets (52 %) et les ch\u00e8ques-cadeaux (51 %).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Black Friday reste tr\u00e8s populaire, mais les consommateurs se montrent nettement plus prudents. Aux \u00c9tats-Unis, ils sont encore plus nombreux \u00e0 y participer cette ann\u00e9e, en particulier la g\u00e9n\u00e9ration Z et les mill\u00e9niaux, qui optent tr\u00e8s souvent pour les magasins physiques.<\/p>\n","protected":false},"author":5,"featured_media":135476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[275],"region":[446],"class_list":["post-135475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","topic-analyse","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday cette ann\u00e9e : les clients veulent acheter plus, mais d\u00e9penser moins - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le Black Friday reste tr\u00e8s populaire, mais les consommateurs se montrent plus prudents. La g\u00e9n\u00e9ration Z et les mill\u00e9niaux optent tr\u00e8s souvent pour les magasins physiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday cette ann\u00e9e : les clients veulent acheter plus, mais d\u00e9penser moins - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le Black Friday reste tr\u00e8s populaire, mais les consommateurs se montrent plus prudents. La g\u00e9n\u00e9ration Z et les mill\u00e9niaux optent tr\u00e8s souvent pour les magasins physiques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T15:50:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T15:50:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/11\/black-friday-retail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Black Friday cette ann\u00e9e : les clients veulent acheter plus, mais d\u00e9penser moins\",\"datePublished\":\"2025-11-24T15:50:04+00:00\",\"dateModified\":\"2025-11-24T15:50:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/\"},\"wordCount\":535,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-retail.jpg\",\"articleSection\":[\"Algemeen\",\"G\u00e9n\u00e9ral\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/\",\"name\":\"Black Friday cette ann\u00e9e : les clients veulent acheter plus, mais d\u00e9penser moins - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-retail.jpg\",\"datePublished\":\"2025-11-24T15:50:04+00:00\",\"dateModified\":\"2025-11-24T15:50:05+00:00\",\"description\":\"Le Black Friday reste tr\u00e8s populaire, mais les consommateurs se montrent plus prudents. La g\u00e9n\u00e9ration Z et les mill\u00e9niaux optent tr\u00e8s souvent pour les magasins physiques.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-retail.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-retail.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday cette ann\u00e9e : les clients veulent acheter plus, mais d\u00e9penser moins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Friday cette ann\u00e9e : les clients veulent acheter plus, mais d\u00e9penser moins - RetailDetail BE","description":"Le Black Friday reste tr\u00e8s populaire, mais les consommateurs se montrent plus prudents. La g\u00e9n\u00e9ration Z et les mill\u00e9niaux optent tr\u00e8s souvent pour les magasins physiques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/","og_locale":"fr_FR","og_type":"article","og_title":"Black Friday cette ann\u00e9e : les clients veulent acheter plus, mais d\u00e9penser moins - RetailDetail BE","og_description":"Le Black Friday reste tr\u00e8s populaire, mais les consommateurs se montrent plus prudents. La g\u00e9n\u00e9ration Z et les mill\u00e9niaux optent tr\u00e8s souvent pour les magasins physiques.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/","og_site_name":"RetailDetail BE","article_published_time":"2025-11-24T15:50:04+00:00","article_modified_time":"2025-11-24T15:50:05+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/11\/black-friday-retail.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Black Friday cette ann\u00e9e : les clients veulent acheter plus, mais d\u00e9penser moins","datePublished":"2025-11-24T15:50:04+00:00","dateModified":"2025-11-24T15:50:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/"},"wordCount":535,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/11\/black-friday-retail.jpg","articleSection":["Algemeen","G\u00e9n\u00e9ral"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/","name":"Black Friday cette ann\u00e9e : les clients veulent acheter plus, mais d\u00e9penser moins - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/11\/black-friday-retail.jpg","datePublished":"2025-11-24T15:50:04+00:00","dateModified":"2025-11-24T15:50:05+00:00","description":"Le Black Friday reste tr\u00e8s populaire, mais les consommateurs se montrent plus prudents. La g\u00e9n\u00e9ration Z et les mill\u00e9niaux optent tr\u00e8s souvent pour les magasins physiques.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/11\/black-friday-retail.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/11\/black-friday-retail.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/black-friday-cette-annee-les-clients-veulent-acheter-plus-depenser-moins\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Black Friday cette ann\u00e9e : les clients veulent acheter plus, mais d\u00e9penser moins"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/11\/black-friday-retail.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/135475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=135475"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/135475\/revisions"}],"predecessor-version":[{"id":135479,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/135475\/revisions\/135479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/135476"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=135475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=135475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=135475"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=135475"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=135475"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=135475"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=135475"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=135475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}