{"id":135917,"date":"2025-11-27T09:10:03","date_gmt":"2025-11-27T08:10:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135917"},"modified":"2025-11-28T15:12:26","modified_gmt":"2025-11-28T14:12:26","slug":"colruyt-reagit-desormais-egalement-avec-des-publicites-a-la-promotion-de-kruidvat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-reagit-desormais-egalement-avec-des-publicites-a-la-promotion-de-kruidvat\/","title":{"rendered":"Guerre promotionnelle : Colruyt contre Kruidvat"},"content":{"rendered":"\n<p>Apr\u00e8s avoir r\u00e9agi vivement au d\u00e9but du mois \u00e0 une offre promotionnelle 2+5 d&rsquo;<strong>Albert Heijn<\/strong>, <strong>Colruyt<\/strong> publie aujourd&rsquo;hui de nouvelles publicit\u00e9s dans les m\u00e9dias en r\u00e9ponse aux offres Black Friday de <strong>Kruidvat<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Nous r\u00e9agissons toujours \u00bb<\/h2>\n\n\n\n<p>\u00abDes offres 2+3 sur Fa, Axe et Palmolive chez un concurrent ? Alors nous baissons nos prix. Chez Colruyt, vous trouverez vraiment toutes les promotions sous un m\u00eame toit ! \u00bb, peut-on lire dans l&rsquo;e-mail envoy\u00e9 hier par Colruyt \u00e0 ses clients. Aujourd&rsquo;hui, de nouvelles publicit\u00e9s d&rsquo;une page enti\u00e8re apparaissent dans les journaux avec le slogan \u00ab Colruyt r\u00e9agit \u00e0 toutes les promotions, y compris aux offres 2+3 \u00bb.<\/p>\n\n\n\n<p>Le d\u00e9taillant met ainsi \u00e0 nouveau en avant sa garantie du prix le plus bas, qui est de plus en plus souvent attaqu\u00e9e par ses concurrents avec des promotions exceptionnelles. Cette action rappelle le toll\u00e9 g\u00e9n\u00e9ral qui a \u00e9clat\u00e9 au d\u00e9but du mois apr\u00e8s une op\u00e9ration publicitaire d&rsquo;Albert Heijn, \u00e0 laquelle Colruyt <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-reagit-vivement-a-la-promotion-dalbert-heijn\/\">a r\u00e9agi avec une virulence inhabituelle<\/a>.<\/p>\n\n\n\n<p>\u00ab Rien de nouveau sous le soleil, nous ajustons toujours nos prix \u00bb, d\u00e9clare le service de presse. Le message de Colruyt a en effet toujours \u00e9t\u00e9 que les clients n&rsquo;ont pas besoin de se rendre dans d&rsquo;autres magasins pour profiter des offres d&rsquo;autres d\u00e9taillants. Mais la concurrence accrue sur le march\u00e9 belge incite apparemment le d\u00e9taillant \u00e0 r\u00e9it\u00e9rer cette promesse de mani\u00e8re plus insistante.<\/p>\n\n\n\n<p>La r\u00e9action de Colruyt intervient justement un jour apr\u00e8s que les analystes boursiers de Barclays ont \u00e9mis un avis de vente pour l&rsquo;action Colruyt Group : ils craignent que le march\u00e9 belge difficile et la concurrence internationale continuent \u00e0 exercer une pression sur l&rsquo;entreprise en 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir r\u00e9agi vivement au d\u00e9but du mois \u00e0 une offre promotionnelle 2+5 d&rsquo;Albert Heijn, Colruyt publie aujourd&rsquo;hui de nouvelles annonces dans les m\u00e9dias en r\u00e9ponse aux offres Black Friday de Kruidvat. <\/p>\n","protected":false},"author":3,"featured_media":135918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[201,1007],"topic":[767],"region":[226],"class_list":{"0":"post-135917","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-colruyt","10":"company-kruidvat","11":"topic-concurrence-des-prix","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guerre promotionnelle : Colruyt contre Kruidvat - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt publie aujourd&#039;hui de nouvelles publicit\u00e9s dans les m\u00e9dias 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