{"id":135964,"date":"2025-11-27T15:49:39","date_gmt":"2025-11-27T14:49:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135964"},"modified":"2025-11-27T15:49:41","modified_gmt":"2025-11-27T14:49:41","slug":"agitation-chez-intermarche-les-anciens-franchises-mestdagh-tirent-la-sonnette-dalarme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/agitation-chez-intermarche-les-anciens-franchises-mestdagh-tirent-la-sonnette-dalarme\/","title":{"rendered":"Malaise chez Intermarch\u00e9 : des anciens franchis\u00e9s Mestdagh se plaignent"},"content":{"rendered":"\n

Trois ans apr\u00e8s le rachat du groupe de supermarch\u00e9s Mestdagh<\/strong>, l’agitation grandit au sein du r\u00e9seau de franchises belge Intermarch\u00e9<\/strong>. Quelques exploitants font \u00e9tat de probl\u00e8mes logistiques structurels et d’une rentabilit\u00e9 en chute libre.<\/p>\n\n\n\n

\u00ab Intermarch\u00e9 n\u2019arrive pas \u00e0 g\u00e9rer sa logistique \u00bb<\/h2>\n\n\n\n

Lorsque Intermarch\u00e9 a rachet\u00e9 le groupe Mestdagh en mars 2022 \u2013 87 magasins, un si\u00e8ge social et un centre de distribution \u2013, la cha\u00eene a qualifi\u00e9 cette acquisition de \u00ab deal en or \u00bb qui doublait d’un seul coup sa pr\u00e9sence en Wallonie. Mais aujourd’hui, deux ans apr\u00e8s l’int\u00e9gration compl\u00e8te, les franchis\u00e9s se plaignent dans Le Soir et L’Echo de difficult\u00e9s persistantes. Plusieurs exploitants, qui restent anonymes, affirment que leur entreprise est \u00ab en difficult\u00e9<\/a> \u00bb. Ils expriment leur inqui\u00e9tude tant au sujet de leur marge brute que de la continuit\u00e9 op\u00e9rationnelle.<\/p>\n\n\n\n

L’avocat Pierre Demolin, qui repr\u00e9sente une vingtaine de magasins, le dit sans d\u00e9tour : \u00ab Nous faisons face \u00e0 un franchiseur qui n\u2019arrive pas \u00e0 g\u00e9rer sa logistique et qui nie sa responsabilit\u00e9. \u00bb Il y aurait ainsi r\u00e9guli\u00e8rement des probl\u00e8mes avec les livraisons, notamment des erreurs, des marchandises manquantes et des calendriers de livraison mal communiqu\u00e9s. Selon les franchis\u00e9s, la politique uniforme d’Intermarch\u00e9 en mati\u00e8re de promotion et de prix aggrave le probl\u00e8me : elle ne tient pas suffisamment compte de la dynamique du march\u00e9 local, de la taille des magasins et du pouvoir d’achat.<\/p>\n\n\n\n

\u00ab Normal que cela prenne du temps \u00bb<\/h2>\n\n\n\n

Entre-temps, la pression financi\u00e8re s’accentue. Les anciens magasins Mestdagh ont souvent d\u00fb investir plus d’un million d’euros dans leur transformation en Intermarch\u00e9. Mais la croissance promise se fait attendre<\/a>, affirment les exploitants. \u00ab Je n\u2019ai jamais vu un r\u00e9seau o\u00f9 pr\u00e8s de deux tiers des points de vente sont en d\u00e9ficit. Ce n\u2019est pas parce que le chiffre d\u2019affaires augmente que la rentabilit\u00e9 est l\u00e0. Quelque chose ne tourne pas rond \u00bb, estime l’avocat Demolin.<\/p>\n\n\n\n

Intermarch\u00e9 r\u00e9fute ces critiques et nie l’existence d’un probl\u00e8me structurel. En 2024, la cha\u00eene a enregistr\u00e9 une croissance de 11 % de son chiffre d’affaires, qui a atteint 1,89 milliard d’euros. Le r\u00e9seau compte 159 magasins et ses parts de march\u00e9 \u2013 environ 5 % au niveau national et 12 % dans le sud \u2013 ont atteint un niveau record en octobre. Selon le porte-parole, les probl\u00e8mes sont en partie dus \u00e0 la mauvaise sant\u00e9 financi\u00e8re de Mestdagh avant le rachat.<\/p>\n\n\n\n

\u00ab Il s\u2019agit d\u2019une transformation majeure. Il est normal qu\u2019elle demande du temps. Nous ne pourrions pas enregistrer une telle progression de chiffre d\u2019affaires si nos rayons \u00e9taient vides et si notre strat\u00e9gie \u00e9tait d\u00e9faillante \u00bb, a d\u00e9clar\u00e9 le porte-parole. Les 70 magasins Intermarch\u00e9 historiques ont enregistr\u00e9 ensemble 5,8 millions d’euros de b\u00e9n\u00e9fices avant imp\u00f4ts en 2024, selon les calculs de Le Soir. Les anciens magasins Mestdagh ont en revanche subi plus de 8 millions d’euros de pertes, m\u00eame si les investissements importants y ont bien s\u00fbr \u00e9galement jou\u00e9 un r\u00f4le.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trois ans apr\u00e8s le rachat du groupe de supermarch\u00e9s Mestdagh, l’agitation grandit au sein du r\u00e9seau de franchises belge Intermarch\u00e9. Quelques exploitants font \u00e9tat de probl\u00e8mes logistiques structurels et d’une rentabilit\u00e9 en chute libre.<\/p>\n","protected":false},"author":5,"featured_media":135965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[624,625],"topic":[409,266],"region":[226],"class_list":{"0":"post-135964","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-intermarche","11":"company-mestdagh","12":"topic-logistique","13":"topic-resultats-financiers","14":"region-belgique"},"acf":[],"yoast_head":"\nMalaise chez Intermarch\u00e9 : des anciens franchis\u00e9s Mestdagh se plaignent - RetailDetail BE<\/title>\n<meta name=\"description\" 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