{"id":136110,"date":"2025-11-28T12:54:33","date_gmt":"2025-11-28T11:54:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136110"},"modified":"2025-11-28T12:54:35","modified_gmt":"2025-11-28T11:54:35","slug":"dreambaby-ouvrira-huit-nouveaux-magasins-lannee-prochaine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/dreambaby-ouvrira-huit-nouveaux-magasins-lannee-prochaine\/","title":{"rendered":"Dreambaby ouvrira huit nouveaux magasins l&rsquo;ann\u00e9e prochaine"},"content":{"rendered":"\n<p><strong>Dreambaby <\/strong>s&rsquo;\u00e9tend fortement<strong> <\/strong>en 2026 avec huit nouveaux magasins r\u00e9partis dans le pays : cinq emplacements seront cr\u00e9\u00e9s en Wallonie, deux \u00e0 Bruxelles et un en Flandre. Les nouveaux propri\u00e9taires lancent en m\u00eame temps un nouveau concept de magasin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rapidit\u00e9 gr\u00e2ce aux parcs Cora<\/h2>\n\n\n\n<p>Fin 2026, Dreambaby pr\u00e9voit d&rsquo;avoir 32 magasins, principalement en ouvrant de nouveaux sites sur d&rsquo;anciens emplacements <strong>Cora<\/strong>. Le sp\u00e9cialiste des articles pour b\u00e9b\u00e9s ouvrira dans 5 des 7 sites Cora que <strong>Mitiska REIM<\/strong> est en train de r\u00e9am\u00e9nager. \u00c0 Bruxelles, il s&rsquo;agit d&rsquo;un nouveau magasin \u00e0 Anderlecht et du d\u00e9m\u00e9nagement de Zaventem vers le Shopping Cora Woluwe. En Wallonie, Charleroi et Jemappes d\u00e9m\u00e9nagent vers les sites Shopping Cora de Ch\u00e2telineau et Hornu, et un nouveau magasin ouvre \u00e0 Messancy (pr\u00e8s d&rsquo;Arlon).<\/p>\n\n\n\n<p>En dehors des sites Cora, de nouveaux magasins ouvriront \u00e0 Hognoul (deuxi\u00e8me succursale dans la province de Li\u00e8ge) et \u00e0 Marche-en-Famenne (\u00e9galement deuxi\u00e8me succursale dans la province de Luxembourg). Dans le Limbourg, Dreambaby reprend la succursale en faillite de <strong>Leen Bakker<\/strong> \u00e0 Genk, y compris le personnel. Les ouvertures se feront par \u00e9tapes, de mars \u00e0 fin d\u00e9cembre 2026.<\/p>\n\n\n\n<p>\u00ab Nous envisagions depuis un certain temps d\u00e9j\u00e0 une expansion dans le sud et l&rsquo;est de notre pays. La r\u00e9novation des sites Shopping Cora est une belle opportunit\u00e9 d&rsquo;acc\u00e9l\u00e9rer notre expansion. Avec huit ouvertures pr\u00e9vues en 2026, nous voulons nous rapprocher de nos clients en Wallonie, \u00e0 Bruxelles et dans le Limbourg d&rsquo;ici la fin de l&rsquo;ann\u00e9e \u00bb, d\u00e9clare Patrick Michielsens, directeur g\u00e9n\u00e9ral.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveau concept de magasin<\/h2>\n\n\n\n<p>Dans le m\u00eame temps, Dreambaby entame une refonte compl\u00e8te de son r\u00e9seau de magasins. Un nouveau concept de magasin est en cours de d\u00e9ploiement, avec un look &amp; feel chaleureux et contemporain et des zones d&rsquo;exp\u00e9rience clairement d\u00e9finies. Dreambaby Bruges ouvre la voie et sera enti\u00e8rement r\u00e9nov\u00e9 d&rsquo;ici la fin 2025, les autres magasins suivront. Le rebranding et la nouvelle image de marque ont \u00e9t\u00e9 lanc\u00e9s plus t\u00f4t cette ann\u00e9e et sont d\u00e9sormais visibles sur la boutique en ligne et toutes les fa\u00e7ades des magasins. <\/p>\n\n\n\n<p>L&rsquo;annonce de cette expansion intervient environ un an et demi apr\u00e8s le rachat de Dreambaby par le <strong>Vanhalst Retail Group<\/strong>, qui d\u00e9tient \u00e9galement Supra Bazar, Kabine et Qiddo dans le secteur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dreambaby va se d\u00e9velopper de mani\u00e8re significative en 2026 avec huit nouveaux magasins r\u00e9partis dans tout le pays : cinq sites seront cr\u00e9\u00e9s en Wallonie, deux \u00e0 Bruxelles et un en Flandre. Les nouveaux propri\u00e9taires souhaitent se rapprocher des jeunes familles.<\/p>\n","protected":false},"author":5,"featured_media":136111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[142],"topic":[340,276,310],"region":[226],"class_list":["post-136110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-dreambaby","topic-concept-de-magasin","topic-expansion","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dreambaby ouvrira huit nouveaux magasins l&#039;ann\u00e9e prochaine - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/dreambaby-ouvrira-huit-nouveaux-magasins-lannee-prochaine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dreambaby ouvrira huit nouveaux magasins l&#039;ann\u00e9e prochaine - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Dreambaby va se d\u00e9velopper de mani\u00e8re significative en 2026 avec huit nouveaux magasins r\u00e9partis dans tout le pays : cinq sites seront cr\u00e9\u00e9s en Wallonie, deux \u00e0 Bruxelles et un en Flandre. 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