{"id":136298,"date":"2025-12-01T16:02:50","date_gmt":"2025-12-01T15:02:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136298"},"modified":"2025-12-01T16:35:23","modified_gmt":"2025-12-01T15:35:23","slug":"unilevers-vend-les-barres-aux-noix-graze-a-caddy-kittens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilevers-vend-les-barres-aux-noix-graze-a-caddy-kittens\/","title":{"rendered":"Unilever vend les barres aux noix Graze \u00e0 Candy Kittens"},"content":{"rendered":"\n<p><strong>Unilever <\/strong>vend la marque de snacks sains <strong>Graze <\/strong>\u00e0 l&rsquo;entreprise allemande <strong>Katjes International<\/strong>, qui int\u00e8gre la marque au sein du <strong>Candy Kittens Group<\/strong>. La vente fait suite \u00e0 des ann\u00e9es de croissance d\u00e9cevante chez Unilever : la marque esp\u00e8re mieux se d\u00e9velopper aupr\u00e8s du fabricant de bonbons v\u00e9g\u00e9taliens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De meilleures opportunit\u00e9s<\/h2>\n\n\n\n<p>Unilever a rachet\u00e9 Graze en 2019 pour 150 millions de livres sterling (170 millions d&rsquo;euros), mais n&rsquo;a pas r\u00e9ussi \u00e0 d\u00e9velopper la marque. Le nouveau PDG, Fernando Fernandez, a lanc\u00e9 le processus de vente au d\u00e9but de l&rsquo;ann\u00e9e. \u00ab Graze est une marque innovante de snacks sains, disposant d&rsquo;un site de production ind\u00e9pendant d\u00e9di\u00e9 \u00bb, a d\u00e9clar\u00e9 Unilever dans un communiqu\u00e9. \u00ab Graze pr\u00e9sente un bon potentiel de croissance et de d\u00e9veloppement futurs, qui sera mieux exploit\u00e9 sous la nouvelle propri\u00e9t\u00e9 de Katjes International et du groupe Candy Kittens. \u00bb<\/p>\n\n\n\n<p>\u00ab Avec sa forte notori\u00e9t\u00e9 et son positionnement strat\u00e9gique, Graze s&rsquo;inscrit parfaitement dans notre strat\u00e9gie de croissance continue gr\u00e2ce \u00e0 des marques grand public fortes \u00bb, a confirm\u00e9 Bastian Fassin, actionnaire majoritaire de Katjes International. \u00ab Je suis enthousiaste \u00e0 l&rsquo;id\u00e9e de ce projet et reconnaissant de l&rsquo;opportunit\u00e9 qui m&rsquo;est offerte de d\u00e9velopper davantage la marque Graze \u00bb, a ajout\u00e9 Jamie Laing, fondateur de la marque de confiseries Candy Kittens.<\/p>\n\n\n\n<p>Entre-temps, Unilever a \u00e9galement fix\u00e9 une nouvelle date cible pour l&rsquo;introduction en bourse de sa division glaces Magnum Ice Cream Company : celle-ci devrait d\u00e9sormais avoir lieu le 8 d\u00e9cembre, apr\u00e8s un retard d\u00fb \u00e0 la fermeture du gouvernement am\u00e9ricain.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever vend la marque de snacks sains Graze \u00e0 l&rsquo;entreprise allemande Katjes International, qui int\u00e8gre la marque au sein du Candy Kittens Group. Cette vente fait suite \u00e0 plusieurs ann\u00e9es de croissance d\u00e9cevante chez Unilever : la marque esp\u00e8re mieux se d\u00e9velopper aupr\u00e8s du fabricant de bonbons v\u00e9g\u00e9taliens.<\/p>\n","protected":false},"author":5,"featured_media":136299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[260],"topic":[282],"region":[470],"class_list":{"0":"post-136298","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-unilever","10":"topic-acquisition","11":"region-allemagne"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever vend les barres aux 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