{"id":136324,"date":"2025-12-01T16:53:23","date_gmt":"2025-12-01T15:53:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136324"},"modified":"2025-12-01T16:53:24","modified_gmt":"2025-12-01T15:53:24","slug":"topshop-va-organiser-le-premier-defile-au-monde-axe-sur-lia-et-permettant-dacheter-les-articles-presentes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-va-organiser-le-premier-defile-au-monde-axe-sur-lia-et-permettant-dacheter-les-articles-presentes\/","title":{"rendered":"Topshop va organiser \u00ab le premier d\u00e9fil\u00e9 au monde ax\u00e9 sur l&rsquo;IA \u00bb"},"content":{"rendered":"\n<p>Le d\u00e9taillant britannique <strong>Topshop<\/strong> pr\u00e9voit d&rsquo;organiser en f\u00e9vrier prochain \u00ab le premier d\u00e9fil\u00e9 de mode au monde ax\u00e9 sur l&rsquo;IA et permettant d&rsquo;acheter les articles pr\u00e9sent\u00e9s \u00bb. Baptis\u00e9 \u00ab Runway to the Future \u00bb (D\u00e9fil\u00e9 vers le futur), cet \u00e9v\u00e9nement proposera diff\u00e9rentes \u00ab zones immersives \u00bb et promet d&rsquo;\u00e9tablir une nouvelle norme en mati\u00e8re de shopping virtuel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience interactive<\/h2>\n\n\n\n<p>Cette ann\u00e9e, Topshop a organis\u00e9 un d\u00e9fil\u00e9 physique \u00e0 Trafalgar Square pour marquer son retour, mais l&rsquo;ann\u00e9e prochaine, le d\u00e9taillant esp\u00e8re se lancer dans le monde virtuel avec ce qu&rsquo;il qualifie de premier d\u00e9fil\u00e9 de mode au monde aliment\u00e9 par l&rsquo;IA et permettant d&rsquo;acheter les articles pr\u00e9sent\u00e9s. D\u00e9velopp\u00e9 en collaboration avec des g\u00e9ants tels que Paypal et Google, le studio de marketing \u00e0 l&rsquo;origine du d\u00e9fil\u00e9 qualifie celui-ci d&rsquo;\u00ab exp\u00e9rience v\u00e9ritablement interactive \u00bb, o\u00f9 chaque look peut \u00eatre achet\u00e9 instantan\u00e9ment et o\u00f9 le public peut m\u00eame devenir co-cr\u00e9ateur du d\u00e9fil\u00e9.<\/p>\n\n\n\n<p>Le d\u00e9fil\u00e9 se tiendra aux THG Studios de Manchester, \u00ab afin de c\u00e9l\u00e9brer l&rsquo;influence croissante du nord-ouest sur les industries de la mode et de la cr\u00e9ation au Royaume-Uni \u00bb, indique un communiqu\u00e9 de presse. En plus du d\u00e9fil\u00e9, les spectateurs pourront \u00ab interagir \u00bb avec des mannequins IA ou d\u00e9couvrir l&rsquo;avenir de la logistique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lancement de John Lewis<\/h2>\n\n\n\n<p>Moses Rashid, directeur marketing de Topshop, a qualifi\u00e9 le d\u00e9fil\u00e9 de \u00ab moment r\u00e9volutionnaire dans notre secteur \u00bb et de \u00ab r\u00e9invention de l&rsquo;avenir de la mode, o\u00f9 la cr\u00e9ativit\u00e9 rencontre la technologie et la culture \u00bb.<\/p>\n\n\n\n<p>Hannah Pym, directrice marketing de THG, a ajout\u00e9 que le d\u00e9fil\u00e9 \u00ab explorera l&rsquo;avenir de la technologie, de la mode, de la beaut\u00e9 et au-del\u00e0 \u00e0 travers une exp\u00e9rience immersive inspir\u00e9e de la mode \u00bb. \u00ab Nous cr\u00e9ons une nouvelle r\u00e9f\u00e9rence mondiale en mati\u00e8re d&rsquo;exp\u00e9riences de mode, en fusionnant le physique et le num\u00e9rique pour \u00e9tablir des liens qui comptent \u00bb, a-t-elle ajout\u00e9.<\/p>\n\n\n\n<p>Topshop a \u00e9t\u00e9 relanc\u00e9 cette ann\u00e9e, d&rsquo;abord en ligne par l&rsquo;interm\u00e9diaire de son actionnaire <strong>ASOS<\/strong>, puis dans le commerce de gros. En f\u00e9vrier prochain, parall\u00e8lement \u00e0 ce d\u00e9fil\u00e9 IA, Topshop sera d\u00e9ploy\u00e9 dans tous les magasins <strong>John Lewis<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9taillant britannique Topshop pr\u00e9voit d&rsquo;organiser en f\u00e9vrier prochain \u00ab le premier d\u00e9fil\u00e9 de mode au monde ax\u00e9 sur l&rsquo;IA et permettant d&rsquo;acheter les articles pr\u00e9sent\u00e9s \u00bb. Baptis\u00e9 \u00ab Runway to the Future \u00bb (D\u00e9fil\u00e9 vers le futur), cet \u00e9v\u00e9nement proposera diff\u00e9rentes \u00ab zones immersives \u00bb et promet d&rsquo;\u00e9tablir une nouvelle norme en mati\u00e8re de [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":136325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1467,1531],"people":[],"extra":[43],"company":[1764],"topic":[],"region":[381],"class_list":{"0":"post-136324","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-artificiele-intelligentie","10":"tag-intelligence-artificielle","11":"extra-plus","12":"company-topshop","13":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Topshop va organiser \u00ab le premier d\u00e9fil\u00e9 au monde ax\u00e9 sur l&#039;IA \u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-va-organiser-le-premier-defile-au-monde-axe-sur-lia-et-permettant-dacheter-les-articles-presentes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Topshop va organiser \u00ab le premier d\u00e9fil\u00e9 au monde ax\u00e9 sur l&#039;IA \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le d\u00e9taillant britannique Topshop pr\u00e9voit d&rsquo;organiser en f\u00e9vrier prochain \u00ab le premier d\u00e9fil\u00e9 de mode au monde ax\u00e9 sur l&rsquo;IA et permettant d&rsquo;acheter les articles pr\u00e9sent\u00e9s \u00bb. Baptis\u00e9 \u00ab Runway to the Future \u00bb (D\u00e9fil\u00e9 vers le futur), cet \u00e9v\u00e9nement proposera diff\u00e9rentes \u00ab zones immersives \u00bb et promet d&rsquo;\u00e9tablir une nouvelle norme en mati\u00e8re de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-va-organiser-le-premier-defile-au-monde-axe-sur-lia-et-permettant-dacheter-les-articles-presentes\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-01T15:53:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T15:53:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/shutterstock_2177462987-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorg Snoeck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorg Snoeck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-va-organiser-le-premier-defile-au-monde-axe-sur-lia-et-permettant-dacheter-les-articles-presentes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-va-organiser-le-premier-defile-au-monde-axe-sur-lia-et-permettant-dacheter-les-articles-presentes\\\/\"},\"author\":{\"name\":\"Jorg Snoeck\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/71d9b89376db00e9b1aa8a2841e71a72\"},\"headline\":\"Topshop va organiser \u00ab le premier d\u00e9fil\u00e9 au monde ax\u00e9 sur l&rsquo;IA \u00bb\",\"datePublished\":\"2025-12-01T15:53:23+00:00\",\"dateModified\":\"2025-12-01T15:53:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-va-organiser-le-premier-defile-au-monde-axe-sur-lia-et-permettant-dacheter-les-articles-presentes\\\/\"},\"wordCount\":406,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-va-organiser-le-premier-defile-au-monde-axe-sur-lia-et-permettant-dacheter-les-articles-presentes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/shutterstock_2177462987-1.jpg\",\"keywords\":[\"Artifici\u00eble Intelligentie\",\"intelligence artificielle\"],\"articleSection\":[\"Mode\",\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-va-organiser-le-premier-defile-au-monde-axe-sur-lia-et-permettant-dacheter-les-articles-presentes\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-va-organiser-le-premier-defile-au-monde-axe-sur-lia-et-permettant-dacheter-les-articles-presentes\\\/\",\"name\":\"Topshop va organiser \u00ab le premier d\u00e9fil\u00e9 au monde ax\u00e9 sur l'IA \u00bb - 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