{"id":136349,"date":"2025-12-02T09:33:55","date_gmt":"2025-12-02T08:33:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136349"},"modified":"2025-12-02T12:21:14","modified_gmt":"2025-12-02T11:21:14","slug":"la-marque-ekoplaza-disparait-de-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/uncategorized\/la-marque-ekoplaza-disparait-de-belgique\/","title":{"rendered":"La marque Ekoplaza dispara\u00eet de la Belgique"},"content":{"rendered":"\n<p>La cha\u00eene de supermarch\u00e9s bio <strong>Ekoplaza<\/strong> dispara\u00eet du paysage belge : ses sept magasins poursuivront leurs activit\u00e9s sous le nom de <strong>F\u00e4rm<\/strong>. Cette marque occupe d\u00e9j\u00e0 une position forte \u00e0 Bruxelles et en Wallonie, explique le propri\u00e9taire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une seule marque pour toute la Belgique<\/h2>\n\n\n\n<p>En choisissant un seul nom pour toute la Belgique, la cha\u00eene souhaite positionner plus clairement son offre bio en Belgique. \u00ab Avec une seule marque claire, nous pourrons enfin r\u00e9aliser notre ambition pour la Belgique. Nous voulons donner une place \u00e0 part enti\u00e8re au bio dans le paysage de la vente au d\u00e9tail \u00bb, explique Alexis Descampe, directeur retail.<\/p>\n\n\n\n<p>F\u00e4rm compte d\u00e9sormais 33 magasins \u00e0 Bruxelles et en Wallonie et est depuis des ann\u00e9es un acteur important dans le segment bio. Ekoplaza n&rsquo;en compte que sept en Belgique, le choix du nom \u00e0 conserver a donc \u00e9t\u00e9 rapidement fait.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fermeture du magasin de Louvain<\/h2>\n\n\n\n<p>Hormis la disparition de la marque Ekoplaza, peu de choses changeront pour le client, selon le d\u00e9taillant. L&rsquo;assortiment sera toutefois partiellement r\u00e9organis\u00e9, mais tous les employ\u00e9s conserveront leur emploi : \u00ab Ils sont le visage du magasin et font la diff\u00e9rence chaque jour \u00bb, explique  Descampe.<\/p>\n\n\n\n<p>\u00c0 Louvain, cependant, un changement important est \u00e0 noter : Ekoplaza (\u00e0 Craenendonck) et F\u00e4rm (sur la Bondgenotenlaan) y avaient tous deux un magasin. Ce dernier a ferm\u00e9 ses portes et l&rsquo;ancien emplacement d&rsquo;Ekoplaza a \u00e9t\u00e9 enti\u00e8rement adapt\u00e9 au style F\u00e4rm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers une grande cha\u00eene bio<\/h2>\n\n\n\n<p>Une fois l&rsquo;op\u00e9ration termin\u00e9e, F\u00e4rm comptera une quarantaine de magasins en Belgique. La cha\u00eene entend tirer pleinement parti de cette envergure : \u00ab Notre objectif est d\u2019\u00e9tendre notre r\u00e9seau et de convaincre encore plus de clients de la valeur des produits 100 % bio  \u00bb, ajoute Descampe.<\/p>\n\n\n\n<p>Ekoplaza est arriv\u00e9e en Belgique en 2019 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-magasins-bio-origino-deviennent-ekoplaza-2\/\">avec le rachat d&rsquo;<strong>Origin&rsquo;O<\/strong><\/a>, qui a \u00e9t\u00e9 enti\u00e8rement converti \u00e0 sa propre marque. En 2022, la cha\u00eene a fusionn\u00e9 avec F\u00e4rm, tout d&rsquo;abord en tant que marques distinctes. Plus t\u00f4t cette ann\u00e9e, la <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-magasins-sequoia-passent-a-lenseigne-farm\/\">marque <strong>Sequioa<\/strong> a \u00e9galement \u00e9t\u00e9 supprim\u00e9e<\/a>: ces magasins passeront tous \u00e0 F\u00e4rm. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s bio Ekoplaza dispara\u00eet du paysage belge : ses sept magasins poursuivront leurs activit\u00e9s sous le nom de F\u00e4rm. Cette marque occupe en effet d\u00e9j\u00e0 une position forte \u00e0 Bruxelles et en Wallonie, explique le propri\u00e9taire.<\/p>\n","protected":false},"author":4,"featured_media":136350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,2],"tags":[],"people":[],"extra":[43],"company":[452,1071],"topic":[488],"region":[226],"class_list":["post-136349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-uncategorized","extra-plus","company-ekoplaza","company-farm","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque Ekoplaza dispara\u00eet de la Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/uncategorized\/la-marque-ekoplaza-disparait-de-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marque Ekoplaza dispara\u00eet de la Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de supermarch\u00e9s bio Ekoplaza dispara\u00eet du paysage belge : ses sept magasins poursuivront leurs activit\u00e9s sous le nom de F\u00e4rm. 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