{"id":136361,"date":"2025-12-02T09:36:59","date_gmt":"2025-12-02T08:36:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136361"},"modified":"2025-12-02T09:37:02","modified_gmt":"2025-12-02T08:37:02","slug":"la-chaine-de-beaute-lvmh-sephora-sinstalle-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/la-chaine-de-beaute-lvmh-sephora-sinstalle-en-belgique\/","title":{"rendered":"Sephora, la cha\u00eene de beaut\u00e9 de LVMH, s&rsquo;installe en Belgique"},"content":{"rendered":"\n<p><strong>LVMH<\/strong> pr\u00e9pare l&rsquo;entr\u00e9e sur le march\u00e9<strong> <\/strong>belge de sa cha\u00eene de produits de beaut\u00e9 <strong>Sephora<\/strong>. La maison m\u00e8re fran\u00e7aise a cr\u00e9\u00e9 \u00e0 cette fin une nouvelle filiale \u00e0 Bruxelles. Apr\u00e8s l&rsquo;arriv\u00e9e de <strong>Douglas<\/strong>, une nouvelle vague de choc traverse le monde de la beaut\u00e9 belge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Lancement d&rsquo;une marque \u00bb<\/h2>\n\n\n\n<p>La soci\u00e9t\u00e9 <strong>Sephora Belgique<\/strong> a r\u00e9cemment vu le jour, avec son si\u00e8ge social situ\u00e9 avenue Louise, rapporte L&rsquo;Echo. Le conseil d&rsquo;administration est compos\u00e9 de la direction g\u00e9n\u00e9rale de la branche fran\u00e7aise : Beno\u00eet Ponte, directeur g\u00e9n\u00e9ral de Sephora France, et Marie-Aim\u00e9e Bramaud du Boucheron, directrice financi\u00e8re en France. <\/p>\n\n\n\n<p>M\u00eame la description des t\u00e2ches de la nouvelle organisation est claire : \u00ab<a href=\"https:\/\/www.lecho.be\/entreprises\/grande-distribution\/sephora-prepare-son-arrivee-en-belgique\/10637075.html\"> toutes les activit\u00e9s n\u00e9cessaires<\/a> au lancement d&rsquo;une marque dans un pays, allant de la vente au d\u00e9tail \u2013 tant physique qu&rsquo;en ligne \u2013 \u00e0 la gestion immobili\u00e8re et au financement \u00bb. Des sources du monde immobilier confirment \u00e9galement \u00e0 RetailDetail l&rsquo;arriv\u00e9e de Sephora.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un vent nouveau<\/h2>\n\n\n\n<p>Dans les derniers rapports trimestriels, Sephora est invariablement l&rsquo;un des piliers du groupe LVMH. En 2024, le d\u00e9partement a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 18,2 milliards d&rsquo;euros. La cha\u00eene de produits de beaut\u00e9 compte plus de 3 000 magasins dans plus de 35 pays \u00e0 travers le monde et se distingue par une offre de plus de 500 marques, dont plusieurs marques exclusives qui ne sont pas ou peu disponibles ailleurs.<\/p>\n\n\n\n<p>En Belgique, Sephora promet de faire bouger les choses, car le march\u00e9 ne pr\u00e9sente encore que peu de lacunes. <strong>Ici Paris XL<\/strong> est leader du march\u00e9 depuis des ann\u00e9es, mais de nouveaux concurrents apportent un vent de fra\u00eecheur. L&rsquo;\u00e9norme enthousiasme avec lequel <strong>Douglas <\/strong>est accueilli dans chaque nouvelle ville montre \u00e0 quel point les consommateurs, en particulier les jeunes, sont en qu\u00eate de nouveaut\u00e9. Les initi\u00e9s voient dans l&rsquo;arriv\u00e9e de Sephora surtout une menace pour <strong>April<\/strong>, l&rsquo;ancienne <strong>Planet Parfum<\/strong>, qui se situe \u00e9galement dans le segment moyen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LVMH pr\u00e9pare l&rsquo;entr\u00e9e sur le march\u00e9 belge de sa cha\u00eene de produits de beaut\u00e9 Sephora. La maison m\u00e8re fran\u00e7aise a cr\u00e9\u00e9 \u00e0 cette fin une nouvelle filiale \u00e0 Bruxelles. Apr\u00e8s l&rsquo;arriv\u00e9e de Douglas, le monde de la beaut\u00e9 belge subit ainsi un deuxi\u00e8me choc majeur.<\/p>\n","protected":false},"author":5,"featured_media":136362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[44,43],"company":[1899],"topic":[276],"region":[226],"class_list":["post-136361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-hot","extra-plus","company-sephora","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora, la cha\u00eene de beaut\u00e9 de LVMH, s&#039;installe en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"LVMH pr\u00e9pare l&#039;entr\u00e9e sur le march\u00e9 belge de Sephora. 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