{"id":13637,"date":"2016-06-02T13:24:08","date_gmt":"2016-06-02T13:24:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/coca-cola-rachete-les-boissons-a-base-de-soja-dunilever\/"},"modified":"2016-06-02T13:24:08","modified_gmt":"2016-06-02T13:24:08","slug":"coca-cola-rachete-les-boissons-a-base-de-soja-dunilever","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/coca-cola-rachete-les-boissons-a-base-de-soja-dunilever\/","title":{"rendered":"Coca-Cola rach\u00e8te les boissons \u00e0 base de soja d\u2019Unilever"},"content":{"rendered":"<p>Le g\u00e9ant anglo-n\u00e9erlandais <strong>Unilever<\/strong> a vendu sa branche de boissons \u00e0 base de soja <strong>AdeS<\/strong> \u00e0 <strong>Coca-Cola<\/strong>. Les Am\u00e9ricains, qui cherchent \u00e0 compenser les ventes stagnantes de sodas par des boissons non-p\u00e9tillantes, ont mis 575 millions de dollars sur table.<\/p>\n<p><!--break--><\/p>\n<h2>Un quart de milliard d\u2019euros de CA suppl\u00e9mentaire<\/h2>\n<p>La cession d\u2019 AdeS \u2013 qui produit des boissons lact\u00e9es et des jus de fruits \u00e0 base de soja notamment en Argentine, au Br\u00e9sil et au Mexique \u2013 n\u2019est pas une r\u00e9elle surprise. En d\u00e9but d\u2019ann\u00e9e le CEO d\u2019Unilever, Paul Polman, avait d\u00e9j\u00e0 laiss\u00e9 entendre que son groupe recherchait des options pour les divisions qui en 2016 ne montreraient pas de signes de redressement. Unilever est devenu propri\u00e9taire d\u2019AdeS lors de la reprise de l\u2019am\u00e9ricain <strong>Bestfoods<\/strong> en 2000.<\/p>\n<p>\nAvec son embouteilleur sud-am\u00e9ricain <strong>Coca-cola Femsa<\/strong>, le g\u00e9ant d\u2019Atlanta a mis 514 millions d\u2019euros sur table pour l\u2019acquisition d\u2019 AdeS, qui en 2015 a g\u00e9n\u00e9r\u00e9 un chiffre d\u2019affaires de 284 millions de dollars, soit 253,8 millions d\u2019euros.<\/p>\n<h2>\nCroissance acc\u00e9l\u00e9r\u00e9e des boissons non-p\u00e9tillantes<\/h2>\n<p>En acqu\u00e9rant AdeS, Coca-Cola ajoute des boissons \u00e0 base de soja \u00e0 sa gamme de boissons non-p\u00e9tillantes, qui comprend d\u00e9j\u00e0 des eaux, des jus de fruits et des boissons sportives. \u00ab Ces 15 derni\u00e8res ann\u00e9e la part de ces marques a augment\u00e9 d\u2019un pourcentage \u00e0 un chiffre \u00e0 plus de 25% de notre portefeuille total \u00bb, pr\u00e9cise James Quincey, COO de Coca-Cola. \u00ab Nous nous attendons \u00e0 une croissance encore plus rapide dans le futur et nous continuons \u00e0 rechercher des reprises afin d\u2019acc\u00e9l\u00e9rer cette croissance. \u00bb<\/p>\n<p>\nDurant le premier trimestre les ventes de sodas \u2018classiques\u2019 de Coca-Cola ont stagn\u00e9, alors que les ventes de boissons non-p\u00e9tillantes ont progress\u00e9 de 7%.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant anglo-n\u00e9erlandais Unilever a vendu sa branche de boissons \u00e0 base de soja AdeS \u00e0 Coca-Cola. Les Am\u00e9ricains, qui cherchent \u00e0 compenser les ventes stagnantes de sodas par des boissons non-p\u00e9tillantes, ont mis 575 millions de dollars sur table. Un quart de milliard d\u2019euros de CA suppl\u00e9mentaire La cession d\u2019 AdeS \u2013 qui produit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola rach\u00e8te les boissons \u00e0 base de soja d\u2019Unilever - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/coca-cola-rachete-les-boissons-a-base-de-soja-dunilever\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola rach\u00e8te les boissons \u00e0 base de soja d\u2019Unilever - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le g\u00e9ant anglo-n\u00e9erlandais Unilever a vendu sa branche de boissons \u00e0 base de soja AdeS \u00e0 Coca-Cola. Les Am\u00e9ricains, qui cherchent \u00e0 compenser les ventes stagnantes de sodas par des boissons non-p\u00e9tillantes, ont mis 575 millions de dollars sur table. 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