{"id":136554,"date":"2025-12-03T10:41:58","date_gmt":"2025-12-03T09:41:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136554"},"modified":"2025-12-03T10:42:00","modified_gmt":"2025-12-03T09:42:00","slug":"amazon-riposte-a-shein-et-temu-en-reduisant-les-couts-pour-les-vendeurs-europeens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-riposte-a-shein-et-temu-en-reduisant-les-couts-pour-les-vendeurs-europeens\/","title":{"rendered":"Amazon riposte \u00e0 Shein et Temu en r\u00e9duisant les co\u00fbts pour les vendeurs europ\u00e9ens"},"content":{"rendered":"\n<p>\u00c0 partir de la mi-d\u00e9cembre, <strong>Amazon<\/strong> r\u00e9duira les frais factur\u00e9s aux vendeurs de mode et d&rsquo;articles pour la maison, entre autres, en Europe. Le g\u00e9ant de la vente au d\u00e9tail semble ainsi r\u00e9agir \u00e0 la concurrence croissante des plateformes chinoises telles que <strong>Shein<\/strong> et <strong>Temu<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab R\u00e9percuter les \u00e9conomies sur les partenaires commerciaux \u00bb<\/h2>\n\n\n\n<p>Pour les v\u00eatements et les accessoires, la commission passera de 7 % \u00e0 5 % pour les articles jusqu&rsquo;\u00e0 15 euros et de 15 % \u00e0 10 % pour les articles entre 15 et 20 euros, \u00e0 compter du 15 d\u00e9cembre. En outre, \u00e0 partir du 1er f\u00e9vrier, Amazon r\u00e9duira les frais pour les articles de d\u00e9coration de 15 % \u00e0 8 % pour les articles jusqu&rsquo;\u00e0 20 euros. Les tarifs baissent \u00e9galement pour les articles pour animaux domestiques, les courses et les vitamines. Les frais de traitement des colis baissent en outre de 0,32 euro en moyenne. <\/p>\n\n\n\n<p>\u00ab Tout en continuant \u00e0 r\u00e9duire nos co\u00fbts gr\u00e2ce \u00e0 des am\u00e9liorations op\u00e9rationnelles et \u00e0 l&rsquo;innovation, nous r\u00e9percutons des \u00e9conomies plus importantes sur nos partenaires commerciaux \u00bb, d\u00e9clare Amazon sur son site web. Ces partenaires commerciaux repr\u00e9sentent plus de 60 % des ventes sur la plateforme. Il semble fort probable que le d\u00e9taillant am\u00e9ricain r\u00e9agisse ainsi aux faibles co\u00fbts pratiqu\u00e9s par ses concurrents tels que Shein et Temu. Chez Shein, la commission est de 10 % dans l&rsquo;Union europ\u00e9enne, avec un taux nul pour les nouveaux vendeurs pendant les 30 premiers jours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir de la mi-d\u00e9cembre, Amazon r\u00e9duira les frais factur\u00e9s aux vendeurs de mode et d&rsquo;articles pour la maison, entre autres, en Europe. Le g\u00e9ant de la vente au d\u00e9tail semble ainsi r\u00e9agir \u00e0 la concurrence croissante des plateformes chinoises telles que Shein et Temu.<\/p>\n","protected":false},"author":10,"featured_media":136555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[595],"people":[],"extra":[],"company":[206],"topic":[767,198],"region":[243],"class_list":["post-136554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-marktplaats","company-amazon","topic-concurrence-des-prix","topic-e-commerce","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon riposte \u00e0 Shein et Temu en r\u00e9duisant les co\u00fbts pour les vendeurs europ\u00e9ens - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 partir de la mi-d\u00e9cembre, Amazon r\u00e9duira les frais factur\u00e9s aux vendeurs de mode et d&#039;articles pour la maison, entre autres, en Europe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-riposte-a-shein-et-temu-en-reduisant-les-couts-pour-les-vendeurs-europeens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon riposte \u00e0 Shein et Temu en r\u00e9duisant les co\u00fbts pour les vendeurs europ\u00e9ens - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00c0 partir de la mi-d\u00e9cembre, Amazon r\u00e9duira les frais factur\u00e9s aux vendeurs de mode et 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