{"id":136637,"date":"2025-12-04T09:25:43","date_gmt":"2025-12-04T08:25:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136637"},"modified":"2025-12-04T09:25:45","modified_gmt":"2025-12-04T08:25:45","slug":"maxeda-souhaite-rendre-les-magasins-brico-et-praxis-independants","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/maxeda-souhaite-rendre-les-magasins-brico-et-praxis-independants\/","title":{"rendered":"Maxeda souhaite franchiser davantage de magasins Brico et Praxis"},"content":{"rendered":"\n<p>Afin d&rsquo;all\u00e9ger son endettement \u00e9lev\u00e9, le groupe de bricolage <strong>Maxeda<\/strong>, propri\u00e9taire des cha\u00eenes <strong>Brico<\/strong> et <strong>Praxis<\/strong>, pr\u00e9voit de vendre (au moins) dix magasins au Benelux \u00e0 des entrepreneurs ind\u00e9pendants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 la recherche de 100 millions d&rsquo;euros<\/h2>\n\n\n\n<p>Lors d&rsquo;un comit\u00e9 d&rsquo;entreprise europ\u00e9en, Maxeda a annonc\u00e9 que le groupe allait vendre dix magasins au Benelux \u00e0 des entrepreneurs ind\u00e9pendants. Il s&rsquo;agit de quatre magasins aux Pays-Bas, deux au Luxembourg et quatre en Belgique. Cette op\u00e9ration ne devrait entra\u00eener aucun licenciement. Mais apr\u00e8s une r\u00e9union extraordinaire du comit\u00e9 d&rsquo;entreprise mercredi en Belgique, il appara\u00eet que le d\u00e9taillant souhaite vendre jusqu&rsquo;\u00e0 dix magasins \u00e0 des franchis\u00e9s dans le pays. Les quatre premiers <a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/brico-in-geldnood-tien-winkels-worden-verkocht-aan-zelfstandigen\/10638867.html\">devraient \u00eatre privatis\u00e9s d\u00e8s f\u00e9vrier 2026<\/a>, selon De Tijd et la VRT.<\/p>\n\n\n\n<p>On ne sait pas encore de quels magasins il s&rsquo;agit : les syndicats veulent d&rsquo;abord informer les employ\u00e9s concern\u00e9s. Ceux-ci auraient le choix de rester chez Brico ou de passer chez le franchis\u00e9. Kim Meire, du syndicat lib\u00e9ral ACLVB, souligne dans les journaux de Mediahuis que le groupe est toujours rentable. \u00ab<a href=\"https:\/\/www.nieuwsblad.be\/economie\/bedrijven\/brico-gaat-tien-winkels-in-de-benelux-verzelfstandigen-geen-ontslagen\/109979411.html\">Le probl\u00e8me, c&rsquo;est le niveau \u00e9lev\u00e9 de la dette<\/a>. \u00bb Maxeda doit apparemment refinancer un emprunt de 100 millions d&rsquo;euros. La vente des magasins devrait rapporter 20 millions d&rsquo;euros \u00e0 court terme. Les banques accorderaient un cr\u00e9dit suppl\u00e9mentaire de 40 millions d&rsquo;euros, et les d\u00e9tenteurs d&rsquo;obligations apporteraient \u00e9galement 40 millions d&rsquo;euros. <\/p>\n\n\n\n<p>Maxeda ne donne (pour l&rsquo;instant) aucun d\u00e9tail et ne r\u00e9pond pas aux questions. Nous avons toutefois re\u00e7u cette communication : \u00ab Brico travaille \u00e0 un plan visant \u00e0 optimiser le r\u00e9seau de magasins et \u00e0 pr\u00e9parer notre organisation pour l&rsquo;avenir. Cela renforce notre position sur le march\u00e9 et nous offre une base solide pour poursuivre la mise en \u0153uvre de notre strat\u00e9gie. Dans ce cadre, nous \u00e9tudions diff\u00e9rentes possibilit\u00e9s afin de pouvoir encore mieux servir nos clients. \u00bb<\/p>\n\n\n\n<p>Sur les 334 magasins de bricolage que Maxeda exploite au Benelux, 128 sont d\u00e9tenus par des franchis\u00e9s : 45 chez Praxis et 83 chez Brico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin d&rsquo;all\u00e9ger son endettement \u00e9lev\u00e9, le groupe de bricolage Maxeda, propri\u00e9taire des cha\u00eenes Brico et Praxis, pr\u00e9voit de vendre dix magasins au Benelux \u00e0 des entrepreneurs ind\u00e9pendants. <\/p>\n","protected":false},"author":3,"featured_media":136638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,16],"tags":[],"people":[],"extra":[43],"company":[536,534,535],"topic":[247],"region":[324],"class_list":["post-136637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","category-doe-het-zelf-tuin","extra-plus","company-brico","company-maxeda","company-praxis","topic-franchise","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maxeda souhaite franchiser davantage de magasins Brico et Praxis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Maxeda, propri\u00e9taire des cha\u00eenes Brico et 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