{"id":136674,"date":"2025-12-04T13:10:47","date_gmt":"2025-12-04T12:10:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136674"},"modified":"2025-12-04T13:10:49","modified_gmt":"2025-12-04T12:10:49","slug":"ikea-ouvre-son-premier-magasin-en-nouvelle-zelande","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-son-premier-magasin-en-nouvelle-zelande\/","title":{"rendered":"Ikea ouvre son premier magasin en Nouvelle-Z\u00e9lande"},"content":{"rendered":"\n<p>Ce matin, <strong>Ikea<\/strong> a ouvert son premier magasin en Nouvelle-Z\u00e9lande, \u00e0 Auckland. <em>Aotearoa<\/em> devient ainsi le 64e march\u00e9 de la cha\u00eene su\u00e9doise, et le march\u00e9 le plus \u00e9loign\u00e9 du si\u00e8ge social su\u00e9dois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une \u00e9tape importante<\/h2>\n\n\n\n<p>Le magasin a ouvert ses portes ce matin dans le centre commercial Sylvia Park \u00e0 Auckland, la plus grande ville de Nouvelle-Z\u00e9lande. Le 505e magasin Ikea du monde a une superficie de 34&nbsp;000&nbsp;m\u00b2 et devrait cr\u00e9er 500&nbsp;emplois. Outre une gamme d&rsquo;environ 7&nbsp;500 articles, les clients trouveront \u00e9galement un restaurant su\u00e9dois dans le magasin. Parall\u00e8lement, la cha\u00eene ouvre <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-en-nouvelle-zelande\/\">29&nbsp;points de retrait dans tout le pays<\/a> et lance la livraison \u00e0 domicile.<\/p>\n\n\n\n<p>La directrice commerciale Johanna Cederl\u00f6f qualifie cette ouverture de \u00ab r\u00eave devenu r\u00e9alit\u00e9 \u00bb et esp\u00e8re que le magasin deviendra une \u00ab deuxi\u00e8me maison \u00bb pour les habitants d&rsquo;Auckland. Le directeur commercial Tolga \u00d6nc\u00fc a quant \u00e0 lui parl\u00e9 d&rsquo;un \u00ab saut dans l&rsquo;inconnu \u00bb (jamais auparavant la cha\u00eene n&rsquo;avait lanc\u00e9 simultan\u00e9ment sur un nouveau march\u00e9, d\u00e8s l&rsquo;ouverture de son premier magasin, une offre nationale de points de retrait et de livraison \u00e0 domicile), mais aussi d&rsquo;une \u00ab amiti\u00e9 qui doit montrer que nous n&rsquo;exportons pas seulement un magasin, mais que nous plantons des racines pour le long terme \u00bb.<\/p>\n\n\n\n<p>L&rsquo;expansion vers la Nouvelle-Z\u00e9lande avait d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9 en&nbsp;2019, et intervient pas moins de cinquante ans apr\u00e8s l&rsquo;ouverture dans le \u00ab pays voisin \u00bb qu&rsquo;est l&rsquo;Australie. Ce pays est imm\u00e9diatement d\u00e9tr\u00f4n\u00e9 en tant que march\u00e9 Ikea le plus \u00e9loign\u00e9 de la Su\u00e8de. L&rsquo;expansion vers de nouveaux march\u00e9s commence \u00e0 devenir rare pour Ikea : la pr\u00e9c\u00e9dente remonte d\u00e9j\u00e0 \u00e0 quatre ans. En&nbsp;2021, la cha\u00eene a ouvert son premier magasin en Slov\u00e9nie.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce matin, Ikea a ouvert son premier magasin en Nouvelle-Z\u00e9lande, \u00e0 Auckland. Aotearoa devient ainsi le 64e march\u00e9 de la cha\u00eene su\u00e9doise, et le march\u00e9 le plus \u00e9loign\u00e9 du si\u00e8ge social su\u00e9dois.<\/p>\n","protected":false},"author":4,"featured_media":136675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[],"company":[211],"topic":[310],"region":[1904],"class_list":["post-136674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","company-ikea","topic-ouverture-de-magasin","region-oceanie-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea ouvre son premier magasin en Nouvelle-Z\u00e9lande - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ce matin, Ikea a ouvert son premier magasin en Nouvelle-Z\u00e9lande, \u00e0 Auckland. 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