{"id":136743,"date":"2025-12-04T18:14:22","date_gmt":"2025-12-04T17:14:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136743"},"modified":"2025-12-04T18:14:24","modified_gmt":"2025-12-04T17:14:24","slug":"picnic-importe-desormais-egalement-des-marques-haut-de-gamme-de-pologne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-importe-desormais-egalement-des-marques-haut-de-gamme-de-pologne\/","title":{"rendered":"Picnic importe d\u00e9sormais \u00e9galement des marques haut de gamme de Pologne"},"content":{"rendered":"\n<p>Apr\u00e8s la Belgique, l&rsquo;Allemagne et la France, le supermarch\u00e9 en ligne hollandais <strong>Picnic<\/strong> importe d\u00e9sormais \u00e9galement des produits de marque provenant de Pologne et de la R\u00e9publique tch\u00e8que. L&rsquo;e-commer\u00e7ant franchit ainsi une nouvelle \u00e9tape dans sa lutte contre les \u00ab restrictions territoriales \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jusqu&rsquo;\u00e0 un quart moins cher<\/h2>\n\n\n\n<p>Picnic propose d\u00e9sormais, par exemple, du <strong>Coca-Cola<\/strong> provenant de la R\u00e9publique tch\u00e8que : six bouteilles co\u00fbtent 12,49 euros (soit 1,39 euro le litre), ce qui est beaucoup moins cher que le Coca-Cola achet\u00e9 aux Pays-Bas, qui co\u00fbte 1,67 euro. Selon Picnic, les consommateurs peuvent <a href=\"https:\/\/www.distrifood.nl\/194544\/picnic-haalt-a-merken-nu-ook-uit-oost-europa\">\u00e9conomiser \u00ab souvent jusqu&rsquo;\u00e0 250 euros par an \u00bb<\/a> en choisissant des marques \u00e9trang\u00e8res de premier plan, \u00e9crit DistriFood.<\/p>\n\n\n\n<p>Picnic se tourne \u00e9galement vers l&rsquo;Europe centrale pour le beurre de noisettes : un pot <strong>de Nutella<\/strong> polonais co\u00fbte 5,75 euros, soit un quart de moins que les 7,25 euros demand\u00e9s pour un pot provenant des Pays-Bas. Dans les deux cas, la nouvelle version est moins ch\u00e8re que les m\u00eames produits provenant d&rsquo;Allemagne, qui sont d\u00e9j\u00e0 moins chers que les produits n\u00e9erlandais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amende pour AB InBev<\/h2>\n\n\n\n<p>Picnic <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-importera-des-marques-en-parallele-mais-denonce-les-astuces-des-fabricants\/\">a commenc\u00e9 \u00e0 importer des marques de premier plan d&rsquo;Allemagne en 2023<\/a>. Le cofondateur Joris Beckers s&rsquo;\u00e9tait alors plaint que les fournisseurs inventaient toutes sortes d&rsquo;\u00ab astuces \u00bb pour rendre impossible ce type d&rsquo;importation parall\u00e8le.<\/p>\n\n\n\n<p>Auparavant, Albert Heijn avait d\u00e9j\u00e0 tent\u00e9 de vendre dans ses magasins belges des bi\u00e8res d&rsquo;AB InBev qu&rsquo;il avait achet\u00e9es moins cher aux Pays-Bas. Le conflit qui s&rsquo;en est suivi <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-ecope-dune-amende-de-200-millions-deuros\/\">a valu au g\u00e9ant de la bi\u00e8re une amende de 200 millions d&rsquo;euros<\/a>, mais les condamnations similaires restent tr\u00e8s rares.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le supermarch\u00e9 en ligne hollandais Picnic importe d\u00e9sormais \u00e9galement des produits de marque provenant de Pologne et de la R\u00e9publique tch\u00e8que. L\u2019e-commer\u00e7ant franchit ainsi une nouvelle \u00e9tape dans sa lutte contre les \u00ab restrictions territoriales \u00bb.<\/p>\n","protected":false},"author":4,"featured_media":136744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[545],"topic":[767],"region":[243,524],"class_list":{"0":"post-136743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-picnic","11":"topic-concurrence-des-prix","12":"region-europe","13":"region-pays-bas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picnic importe d\u00e9sormais \u00e9galement des 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