{"id":136796,"date":"2025-12-05T10:03:24","date_gmt":"2025-12-05T09:03:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136796"},"modified":"2025-12-05T10:03:26","modified_gmt":"2025-12-05T09:03:26","slug":"le-sort-de-la-marque-de-velos-electriques-cowboy-depend-des-contributeurs-leses","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/le-sort-de-la-marque-de-velos-electriques-cowboy-depend-des-contributeurs-leses\/","title":{"rendered":"Le sort de la marque de v\u00e9los Cowboy d\u00e9pend des contributeurs l\u00e9s\u00e9s"},"content":{"rendered":"\n

Le rachat pr\u00e9vu de la marque bruxelloise de v\u00e9los \u00e9lectriques Cowboy <\/strong>entre dans une phase critique. La ligne d’arriv\u00e9e serait d\u00e9sormais en vue, mais seulement si pr\u00e8s de 8 000 petits investisseurs acceptent de voir leur propre contribution partir en fum\u00e9e.<\/p>\n\n\n\n

Dos au mur<\/h2>\n\n\n\n

Cowboy, autrefois un exemple de l’ambition technologique belge, a lev\u00e9 plus de 134 millions d’euros depuis sa cr\u00e9ation en 2017. En 2022, ann\u00e9e record, la marque \u00e9tait encore \u00e9valu\u00e9e \u00e0 172 millions d’euros<\/a>. Aujourd’hui, la plateforme de financement participatif Crowdcube \u00e9crit sans d\u00e9tour : \u00ab Dans le cadre de cette op\u00e9ration, la soci\u00e9t\u00e9 est \u00e9valu\u00e9e \u00e0 0 euro \u00bb, selon De Tijd et L’Echo.<\/p>\n\n\n\n

Par cette op\u00e9ration, la plateforme fait r\u00e9f\u00e9rence \u00e0 la restructuration que l’acqu\u00e9reur Rebirth souhaite mettre en \u0153uvre. Toutes les actions actuelles seront converties en actions sans droit de vote d’une valeur de 0,0001 euro par action. L’ensemble des actionnaires existants d\u00e9tiendra alors 4,99 % de l’entreprise. Les crowdfunders, qui ont investi 10,6 millions d’euros en cinq tours, conserveront une participation indirecte d’\u00e0 peine 0,45 %. <\/p>\n\n\n\n

Crowdcube avertit toutefois que Cowboy \u00ab risque la faillite \u00bb si les crowdfunders rejettent la proposition. Ils ont une semaine pour d\u00e9cider du sort du fabricant de v\u00e9los : soit ils perdent tout, mais Cowboy se voit offrir un nouvel avenir, soit c’est la fin. <\/p>\n\n\n\n

Un sauvetage fran\u00e7ais \u00e0 un prix \u00e9lev\u00e9<\/h2>\n\n\n\n

Rebirth, le fabricant fran\u00e7ais qui a d\u00e9j\u00e0 repris des marques en difficult\u00e9 telles que Peugeot, Solex et Gitane, souhaite racheter Cowboy. Depuis le d\u00e9but de l’ann\u00e9e, Rebirth assemble d\u00e9j\u00e0 les v\u00e9los. \u00c0 l’origine, le plan de sauvetage devait aboutir \u00e0 la mi-octobre, mais en raison de son co\u00fbt \u00e9lev\u00e9, le dossier prend du retard.<\/p>\n\n\n\n

Apr\u00e8s la restructuration, Rebirth souhaite refinancer l’entreprise et l’int\u00e9grer dans son \u00e9cosyst\u00e8me. Cowboy sera alors r\u00e9\u00e9valu\u00e9 \u00e0 15 millions d’euros. La marque aurait en outre acc\u00e8s \u00e0 un r\u00e9seau de distribution de plus de 600 magasins de v\u00e9los fran\u00e7ais. La technologie derri\u00e8re l’application Cowboy serait \u00e9galement d\u00e9ploy\u00e9e sur d’autres marques Rebirth.<\/p>\n\n\n\n

\u00c0 noter : Crowdcube invite d\u00e9j\u00e0 les investisseurs actuels \u00e0 participer \u00e0 un nouveau tour de table au d\u00e9but de l’ann\u00e9e prochaine. La question est de savoir qui, apr\u00e8s cet \u00e9pisode, sera encore pr\u00eat \u00e0 payer pour un deuxi\u00e8me tour.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le projet de rachat de la marque bruxelloise de v\u00e9los \u00e9lectriques Cowboy entre dans une phase critique. La ligne d’arriv\u00e9e serait d\u00e9sormais en vue, mais seulement si pr\u00e8s de 8 000 petits investisseurs acceptent de voir leur propre contribution partir en fum\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":136797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[43],"company":[1250],"topic":[282,332],"region":[413],"class_list":["post-136796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","extra-plus","company-cowboy","topic-acquisition","topic-restructuration","region-bruxelles"],"acf":[],"yoast_head":"\nLe sort de la marque de v\u00e9los Cowboy d\u00e9pend des contributeurs l\u00e9s\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le 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