{"id":136815,"date":"2025-12-05T10:30:07","date_gmt":"2025-12-05T09:30:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136815"},"modified":"2025-12-05T10:38:20","modified_gmt":"2025-12-05T09:38:20","slug":"la-gamme-jumbo-devient-de-plus-en-plus-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-gamme-jumbo-devient-de-plus-en-plus-belge\/","title":{"rendered":"La gamme Jumbo devient de plus en plus belge"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136804\" data-id=\"136804\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-1024x683.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-1024x683.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-300x200.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-768x512.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-1536x1024.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-2048x1365.jpeg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-185x122.jpeg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136808\" data-id=\"136808\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136806\" data-id=\"136806\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-1024x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-1024x1024.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-1536x1536.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-2048x2048.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-73x73.jpg 73w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136812\" data-id=\"136812\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-1024x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-1024x1024.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-1536x1536.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-2048x2048.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-73x73.jpg 73w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136802\" data-id=\"136802\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel.jpg 1000w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel-73x73.jpg 73w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136810\" data-id=\"136810\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Les magasins belges de <strong>Jumbo<\/strong> proposent de plus en plus de produits locaux, de marques et de marques maison : \u00ab Nous voulons s\u00e9duire et surprendre nos clients. \u00bb Les fournisseurs belges peuvent \u00e9galement acc\u00e9der au march\u00e9 n\u00e9erlandais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 000 articles belges uniques<\/h2>\n\n\n\n<p>\u00ab Avec 44 magasins, nous avons d\u00e9sormais un volume suffisant pour proposer une gamme belge compl\u00e8te, qui pourra \u00e0 terme \u00eatre \u00e9tendue aux Pays-Bas \u00bb, a d\u00e9clar\u00e9 Peter Isaac, directeur de Jumbo Belgique, lors d&rsquo;une pr\u00e9sentation \u00e0 la presse de l&rsquo;offre de No\u00ebl de la cha\u00eene de supermarch\u00e9s, jeudi dernier au Jumbo Foodmarkt de Gand.<\/p>\n\n\n\n<p>Selon lui, la r\u00e9cente plainte de la f\u00e9d\u00e9ration alimentaire Fevia, selon laquelle l&rsquo;avanc\u00e9e des cha\u00eenes de magasins n\u00e9erlandaises en Flandre <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-supermarches-neerlandais-poussent-ils-les-produits-belges-hors-des-caddies\/\">met sous pression la part des aliments et boissons belges dans le panier d&rsquo;achat<\/a>, m\u00e9rite d&rsquo;\u00eatre nuanc\u00e9e. L&rsquo;assortiment Jumbo comprend d\u00e9j\u00e0 4 000 articles belges uniques, pr\u00e9cise-t-il. La cha\u00eene de supermarch\u00e9s vend par exemple de nombreux produits de marque propre qui ne sont peut-\u00eatre pas imm\u00e9diatement reconnaissables comme belges, mais qui sont bel et bien fabriqu\u00e9s en Belgique. Et qui pourraient \u00e9galement \u00eatre commercialis\u00e9s dans les magasins n\u00e9erlandais, si ceux-ci manifestent leur int\u00e9r\u00eat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des saveurs surprenantes<\/h2>\n\n\n\n<p>C&rsquo;est ce que montre, par exemple, cette saison des f\u00eates, avec une nouvelle gamme de tapas fra\u00eeches dans des emballages tendance sous la marque maison premium Jumbo&rsquo;s : 32 r\u00e9f\u00e9rences, toutes fabriqu\u00e9es en Belgique, avec, outre des variantes famili\u00e8res telles que les olives ou le houmous, des saveurs surprenantes telles que l&rsquo;a\u00efoli \u00e0 l&rsquo;huile de piment croustillante, le baba ganoush, le labneh vadouvan ou la tartinade de fromage de ch\u00e8vre \u00e0 la betterave rouge. L&rsquo;offre sera encore plus vari\u00e9e apr\u00e8s les f\u00eates. L&rsquo;offre de snacks chauds au four \u2013 autre ph\u00e9nom\u00e8ne typiquement belge \u2013 a \u00e9galement \u00e9t\u00e9 am\u00e9lior\u00e9e.<\/p>\n\n\n\n<p>Les coll\u00e8gues n\u00e9erlandais sont d\u00e9j\u00e0 venus jeter un \u0153il avec curiosit\u00e9 : l&rsquo;ap\u00e9ritif n&rsquo;est pas encore aussi populaire chez nos voisins du nord qu&rsquo;en Belgique, mais il y a peut-\u00eatre un potentiel \u00e0 exploiter. Les tapas ne sont d&rsquo;ailleurs pas explicitement reconnaissables comme \u00e9tant belges, mais certains autres produits le sont : notamment dans les comptoirs de p\u00e2tisserie ou de viande, o\u00f9 des petits drapeaux belges apparaissent sur les emballages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Nous ne copions personne \u00bb<\/h2>\n\n\n\n<p>Pendant cette p\u00e9riode de f\u00eates, Jumbo mise \u00e9galement sur la commodit\u00e9, avec des p\u00e2tes italiennes fra\u00eeches farcies, des verrines de poisson, du carpaccio de saumon, des rouleaux de saumon farcis aux noix de Saint-Jacques ou du parfait de chapon farci aux ch\u00e2taignes et aux figues, pr\u00eat \u00e0 enfourner. Pour finir, il y a par exemple un g\u00e2teau moelleux \u00e0 d\u00e9corer soi-m\u00eame. L&rsquo;approche est \u00ab pas trop complexe et abordable \u00bb. L&rsquo;ensemble de l&rsquo;offre est pr\u00e9sent\u00e9 dans un magazine festif de 56 pages, sp\u00e9cialement con\u00e7u pour la Belgique. Les semaines \u00e0 venir sont en effet particuli\u00e8rement importantes pour les supermarch\u00e9s : aux Pays-Bas, tout est pratiquement termin\u00e9 apr\u00e8s No\u00ebl \u2013 le r\u00e9veillon du Nouvel An se limite aux beignets frits \u2013, mais les Belges font la f\u00eate jusqu&rsquo;en janvier.<\/p>\n\n\n\n<p>Lors d&rsquo;une visite du magasin, Isaac souligne notamment la gamme \u00ab originale \u00bb de plats surgel\u00e9s, qui comprend \u00e9galement une gamme de plats riches en prot\u00e9ines. \u00ab Nous ne nous concentrons pas uniquement sur le prix, mais aussi sur l&rsquo;assortiment. Nous voulons rassurer les clients sur le prix, en alignant nos prix sur ceux de concurrents tels que Colruyt et Albert Heijn, mais nous voulons aussi surprendre et s\u00e9duire les clients. Et nous le faisons \u00e0 notre mani\u00e8re : nous ne copions personne. \u00bb<\/p>\n\n\n\n<p>Jumbo a ouvert 7 nouveaux magasins en Belgique cette ann\u00e9e. L&rsquo;ann\u00e9e prochaine, le d\u00e9taillant vise environ six emplacements suppl\u00e9mentaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les magasins belges de Jumbo proposent de plus en plus de produits locaux, de marques et de marques maison : \u00ab Nous voulons s\u00e9duire et surprendre nos clients. \u00bb Les fournisseurs belges peuvent \u00e9galement se tourner vers le march\u00e9 n\u00e9erlandais. <\/p>\n","protected":false},"author":3,"featured_media":136816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[217],"topic":[242],"region":[226],"class_list":{"0":"post-136815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-jumbo","10":"topic-chaine-dapprovisionnement","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La gamme Jumbo devient de plus en plus belge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les magasins belges de Jumbo proposent de plus en plus de produits locaux, de marques et de 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