{"id":136892,"date":"2025-12-05T15:01:12","date_gmt":"2025-12-05T14:01:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136892"},"modified":"2025-12-05T15:01:13","modified_gmt":"2025-12-05T14:01:13","slug":"ouverture-dominicale-colruyt-aldi-et-lidl-nont-pas-lintention-de-suivre-lexemple-de-carrefour","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ouverture-dominicale-colruyt-aldi-et-lidl-nont-pas-lintention-de-suivre-lexemple-de-carrefour\/","title":{"rendered":"Ouverture dominicale : Colruyt, Aldi et Lidl n&rsquo;ont pas l&rsquo;intention de suivre l&rsquo;exemple de Carrefour"},"content":{"rendered":"\n<p>Maintenant que <strong>Carrefour <\/strong>a conclu un<strong> <\/strong>accord avec les syndicats concernant l&rsquo;ouverture dominicale de ses magasins int\u00e9gr\u00e9s, la pression s&rsquo;accentue sur les concurrents qui n&rsquo;ouvrent pas (encore) le dimanche. Mais pour l&rsquo;instant, ceux-ci restent sur leurs positions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9savantage concurrentiel<\/h2>\n\n\n\n<p>Pour Carrefour, l&rsquo;accord avec les syndicats est un coup de pouce important : apr\u00e8s une semaine mouvement\u00e9e, marqu\u00e9e par des rumeurs grandissantes <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-rumeurs-concernant-le-depart-de-carrefour-de-belgique-sintensifient\/\">sur un \u00e9ventuel retrait de Belgique<\/a>, le d\u00e9taillant peut annoncer que 83 magasins int\u00e9gr\u00e9s, dont les 40 hypermarch\u00e9s, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/accord-conclu-carrefour-ouvrira-ses-magasins-egalement-le-dimanche\/\">ouvriront leurs portes le dimanche matin \u00e0<\/a> partir du 18 janvier 2026. Cet accord est le fruit de pr\u00e8s d&rsquo;un an de n\u00e9gociations. Carrefour est, apr\u00e8s <strong>Okay<\/strong>, la cha\u00eene de magasins de proximit\u00e9 de<strong> Colruyt Group<\/strong>, la deuxi\u00e8me cha\u00eene de supermarch\u00e9s int\u00e9gr\u00e9s \u00e0 conclure un tel accord.<\/p>\n\n\n\n<p>Cela augmente la pression sur certains concurrents : Aldi, Lidl et les magasins Colruyt Meilleurs Prix ne sont jusqu&rsquo;\u00e0 pr\u00e9sent pas ouverts le dimanche, \u00e0 quelques exceptions pr\u00e8s dans les zones touristiques en haute saison. Ils sont d\u00e9sormais confront\u00e9s \u00e0 un d\u00e9savantage concurrentiel important, car la majorit\u00e9 des supermarch\u00e9s belges sont ouverts tous les dimanches, et de plus en plus souvent sept jours sur sept. <strong>Delhaize<\/strong>, en particulier, gagne ainsi des parts de march\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impasse<\/h2>\n\n\n\n<p>Cette situation va-t-elle changer ? Pas pour l&rsquo;instant, si l&rsquo;on en croit les r\u00e9actions des trois acteurs dans les m\u00e9dias vendredi. Pour Colruyt, une ouverture g\u00e9n\u00e9ralis\u00e9e le dimanche n&rsquo;est pas viable \u00e9conomiquement, selon la porte-parole Hanne Poppe dans Het Nieuwsblad et De Tijd : \u00ab Un client moyen qui fait ses courses le dimanche dans un supermarch\u00e9 belge d\u00e9pense en moyenne 27 euros. En semaine, ce montant est de 35 euros. Et m\u00eame 70 euros chez Colruyt. Avec des tickets de caisse de 27 euros, Colruyt ne peut pas ouvrir ses magasins le dimanche de mani\u00e8re rentable, <a href=\"https:\/\/www.nieuwsblad.be\/binnenland\/nu-ook-carrefour-op-zondag-de-deuren-opent-hoelang-kunnen-colruyt-aldi-en-lidl-de-druk-nog-afhouden\/110422068.html\">surtout avec des co\u00fbts salariaux trois fois plus \u00e9lev\u00e9s le dimanche que pendant la semaine<\/a>. \u00bb<\/p>\n\n\n\n<p>Les hard discounters suivent un raisonnement similaire : \u00ab Pour l&rsquo;instant, Aldi n&rsquo;a pas l&rsquo;intention d&rsquo;ouvrir ses magasins belges le dimanche, mais nous suivons bien s\u00fbr de pr\u00e8s la situation du march\u00e9 \u00bb, d\u00e9clare le porte-parole Jason Sevestre. Lidl ne bouge pas non plus pour l&rsquo;instant : \u00ab Cela ne change rien \u00e0 notre situation et \u00e0 notre strat\u00e9gie actuelles \u00bb, d\u00e9clare la porte-parole Isabelle Colbrandt. Tous trois continuent de se tourner vers la politique, dans l&rsquo;espoir d&rsquo;une harmonisation et d&rsquo;une simplification des comit\u00e9s paritaires existants dans le commerce. Ils se trouvent dans une impasse : s&rsquo;ils devaient passer \u00e0 une ouverture g\u00e9n\u00e9ralis\u00e9e le dimanche, cela ne ferait qu&rsquo;augmenter les co\u00fbts et, au final, personne n&rsquo;y gagnerait.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintenant que Carrefour a conclu un accord avec les syndicats concernant l&rsquo;ouverture dominicale de ses magasins int\u00e9gr\u00e9s, la pression s&rsquo;accentue sur les concurrents qui n&rsquo;ouvrent pas (encore) le dimanche. Mais pour l&rsquo;instant, ceux-ci restent sur leurs positions. <\/p>\n","protected":false},"author":3,"featured_media":136893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[203,87,201,204],"topic":[649],"region":[226],"class_list":{"0":"post-136892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-aldi","11":"company-carrefour","12":"company-colruyt","13":"company-lidl","14":"topic-ressources-humaines","15":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ouverture dominicale : Colruyt, Aldi et Lidl n&#039;ont pas 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