{"id":136914,"date":"2025-12-05T16:08:03","date_gmt":"2025-12-05T15:08:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136914"},"modified":"2025-12-05T16:08:05","modified_gmt":"2025-12-05T15:08:05","slug":"le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/","title":{"rendered":"Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry"},"content":{"rendered":"\n<p>L&rsquo;autorit\u00e9 britannique de r\u00e9gulation de la publicit\u00e9 a interdit les publicit\u00e9s payantes de <strong>Nike<\/strong>, <strong>Lacoste <\/strong>et <strong>Superdry <\/strong>sur Google en raison d&rsquo;all\u00e9gations trompeuses en mati\u00e8re de durabilit\u00e9. Les publicit\u00e9s utilisaient des termes tels que \u00ab v\u00eatements durables \u00bb et \u00ab mat\u00e9riaux durables \u00bb sans justification.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">All\u00e9gations sans preuves<\/h2>\n\n\n\n<p>L&rsquo;ASA a rep\u00e9r\u00e9 ces publicit\u00e9s gr\u00e2ce \u00e0 Active Ad Monitoring, un outil qui utilise l&rsquo;IA pour contr\u00f4ler les publicit\u00e9s cibl\u00e9es dans des secteurs sp\u00e9cifiques. L&rsquo;autorit\u00e9 de r\u00e9gulation avertit que des termes g\u00e9n\u00e9raux ou absolus tels que \u00ab durable \u00bb peuvent induire les consommateurs en erreur, car ils peuvent sugg\u00e9rer qu&rsquo;un produit a un impact environnemental positif ou neutre.<\/p>\n\n\n\n<p>Par exemple, une publicit\u00e9 de Nike pour des polos de tennis faisait r\u00e9f\u00e9rence \u00e0 des \u00ab mat\u00e9riaux durables \u00bb et Lacoste d\u00e9crivait \u00e9galement une ligne de v\u00eatements pour enfants comme des \u00ab v\u00eatements durables \u00bb ; des termes vagues qui, selon l&rsquo;autorit\u00e9 de surveillance de la publicit\u00e9, \u00ab exigent des preuves solides s&rsquo;ils sont utilis\u00e9s comme des affirmations absolues \u00bb. Nike a indiqu\u00e9 avoir d\u00e9j\u00e0 supprim\u00e9 la publicit\u00e9 dans le cadre de ses proc\u00e9dures de routine. Lacoste a imm\u00e9diatement retir\u00e9 la publicit\u00e9 apr\u00e8s la plainte et s&rsquo;est engag\u00e9 \u00e0 ne pas r\u00e9it\u00e9rer de telles all\u00e9gations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Surveillance plus stricte<\/h2>\n\n\n\n<p>Dans le cas de Superdry, la discussion a \u00e9t\u00e9 plus anim\u00e9e : dans une publicit\u00e9 Google, la marque parlait de \u00ab style durable \u00bb et d&rsquo;une \u00ab garde-robe alliant style et durabilit\u00e9 \u00bb. Selon l&rsquo;entreprise britannique, cela n&rsquo;avait rien de trompeur : les consommateurs comprendraient bien que les articles sont \u00e9l\u00e9gants et\/ou pr\u00e9sentent des caract\u00e9ristiques de durabilit\u00e9, mais que la publicit\u00e9 ne sugg\u00e9rait pas que tous les produits Superdry sont durables. N\u00e9anmoins, la marque a retir\u00e9 la publicit\u00e9.<\/p>\n\n\n\n<p>Cette mesure s&rsquo;inscrit dans le cadre d&rsquo;une action plus large contre les all\u00e9gations \u00e9cologiques dans le secteur de la mode. En dehors du Royaume-Uni, les autorit\u00e9s interviennent \u00e9galement : en ao\u00fbt, l&rsquo;autorit\u00e9 italienne de la concurrence (AGCM) a inflig\u00e9 \u00e0 <strong>Shein <\/strong>une amende de 1,16 million de dollars am\u00e9ricains pour all\u00e9gations environnementales trompeuses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;autorit\u00e9 britannique de r\u00e9gulation de la publicit\u00e9 a interdit les publicit\u00e9s payantes de Nike, Lacoste et Superdry sur Google en raison d&rsquo;all\u00e9gations trompeuses en mati\u00e8re de durabilit\u00e9. Les publicit\u00e9s utilisaient des termes tels que \u00ab v\u00eatements durables \u00bb et \u00ab mat\u00e9riaux durables \u00bb sans justification. <\/p>\n","protected":false},"author":5,"featured_media":136915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[745,1909],"people":[],"extra":[43],"company":[1090,644,1388],"topic":[373,488],"region":[381],"class_list":{"0":"post-136914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-greenwashing","10":"tag-reclame","11":"extra-plus","12":"company-lacoste","13":"company-nike","14":"company-superdry","15":"topic-durabilite","16":"topic-marketing","17":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;autorit\u00e9 britannique a interdit les publicit\u00e9s de Nike, Lacoste et Superdry sur Google en raison d&#039;all\u00e9gations trompeuses en mati\u00e8re de durabilit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L&#039;autorit\u00e9 britannique a interdit les publicit\u00e9s de Nike, Lacoste et Superdry sur Google en raison d&#039;all\u00e9gations trompeuses en mati\u00e8re de durabilit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-05T15:08:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-05T15:08:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Lacoste-merk-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry\",\"datePublished\":\"2025-12-05T15:08:03+00:00\",\"dateModified\":\"2025-12-05T15:08:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/\"},\"wordCount\":381,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Lacoste-merk-logo.jpg\",\"keywords\":[\"Greenwashing\",\"reclame\"],\"articleSection\":[\"Mode\",\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/\",\"name\":\"Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Lacoste-merk-logo.jpg\",\"datePublished\":\"2025-12-05T15:08:03+00:00\",\"dateModified\":\"2025-12-05T15:08:05+00:00\",\"description\":\"L'autorit\u00e9 britannique a interdit les publicit\u00e9s de Nike, Lacoste et Superdry sur Google en raison d'all\u00e9gations trompeuses en mati\u00e8re de durabilit\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Lacoste-merk-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Lacoste-merk-logo.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Sorbis \\\/ Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry - RetailDetail BE","description":"L'autorit\u00e9 britannique a interdit les publicit\u00e9s de Nike, Lacoste et Superdry sur Google en raison d'all\u00e9gations trompeuses en mati\u00e8re de durabilit\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/","og_locale":"fr_FR","og_type":"article","og_title":"Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry - RetailDetail BE","og_description":"L'autorit\u00e9 britannique a interdit les publicit\u00e9s de Nike, Lacoste et Superdry sur Google en raison d'all\u00e9gations trompeuses en mati\u00e8re de durabilit\u00e9.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/","og_site_name":"RetailDetail BE","article_published_time":"2025-12-05T15:08:03+00:00","article_modified_time":"2025-12-05T15:08:05+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Lacoste-merk-logo.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry","datePublished":"2025-12-05T15:08:03+00:00","dateModified":"2025-12-05T15:08:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/"},"wordCount":381,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Lacoste-merk-logo.jpg","keywords":["Greenwashing","reclame"],"articleSection":["Mode","Mode"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/","name":"Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Lacoste-merk-logo.jpg","datePublished":"2025-12-05T15:08:03+00:00","dateModified":"2025-12-05T15:08:05+00:00","description":"L'autorit\u00e9 britannique a interdit les publicit\u00e9s de Nike, Lacoste et Superdry sur Google en raison d'all\u00e9gations trompeuses en mati\u00e8re de durabilit\u00e9.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Lacoste-merk-logo.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Lacoste-merk-logo.jpg","width":1000,"height":667,"caption":"Sorbis \/ Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Lacoste-merk-logo.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/136914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=136914"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/136914\/revisions"}],"predecessor-version":[{"id":136917,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/136914\/revisions\/136917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/136915"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=136914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=136914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=136914"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=136914"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=136914"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=136914"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=136914"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=136914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}