{"id":136976,"date":"2025-12-08T10:10:38","date_gmt":"2025-12-08T09:10:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136976"},"modified":"2025-12-08T10:11:12","modified_gmt":"2025-12-08T09:11:12","slug":"il-est-temps-pour-une-nouvelle-generation-chez-ben-jerrys-estime-peter-ter-kulve-pdg-de-magnum","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/il-est-temps-pour-une-nouvelle-generation-chez-ben-jerrys-estime-peter-ter-kulve-pdg-de-magnum\/","title":{"rendered":"\u00ab Il est temps pour une nouvelle g\u00e9n\u00e9ration chez Ben & Jerry’s \u00bb, estime Peter ter Kulve, CEO de Magnum"},"content":{"rendered":"\n

En marge de l’introduction en bourse de The Magnum Ice Cream Company<\/strong> (TMICC) lundi, le PDG Peter ter Kulve s’en prend au cofondateur de Ben & Jerry’s<\/strong>, Ben Cohen, qui continue d’insister pour vendre : il est temps qu’il l\u00e2che la marque et la transmette \u00e0 une nouvelle g\u00e9n\u00e9ration.<\/p>\n\n\n\n

Conflit persistant<\/h2>\n\n\n\n

La cotation en bourse de TMICC, la division glaces s\u00e9par\u00e9e d’Unilever<\/strong>, est effective depuis aujourd’hui. Cela ne met toutefois pas fin aux discussions qui durent depuis longtemps sur l’avenir de la marque de glaces militante Ben & Jerry’s. Les fondateurs Ben Cohen et Jerry Greenfield ont vendu leur entreprise en 2000 avec la garantie d’une gouvernance ind\u00e9pendante qui veillerait \u00e0 la mission sociale de la marque, mais ces derni\u00e8res ann\u00e9es, ils ont vu leur marque se faire de plus en plus souvent r\u00e9duire au silence.<\/p>\n\n\n\n

Greenfield a depuis d\u00e9missionn\u00e9, mais Cohen continue de se battre pour \u00ab lib\u00e9rer \u00bb la marque de glaces et a promis de continuer \u00e0 mettre des b\u00e2tons dans les roues<\/a> du TMICC tant que celui-ci refusera de vendre la marque. Il y a un mois, le conflit s’est intensifi\u00e9<\/a> apr\u00e8s la publication d’un rapport n\u00e9gatif sur la pr\u00e9sidente du conseil d’administration de Ben & Jerry’s, Anuradha Mittal, qui ne r\u00e9pondrait plus aux crit\u00e8res requis pour occuper son poste.<\/p>\n\n\n\n

\u00ab Ce n’est que du bruit \u00bb<\/h2>\n\n\n\n

Pour le PDG de TMICC, M. ter Kulve, cela suffit : il est temps que les fondateurs, aujourd’hui septuag\u00e9naires, passent le relais<\/a> \u00e0 une nouvelle g\u00e9n\u00e9ration, a-t-il d\u00e9clar\u00e9 au Financial Times. \u00ab Leur d\u00e9vouement \u00e0 la marque, \u00e0 ses objectifs, a \u00e9t\u00e9 \u00e9norme, mais \u00e0 un certain moment, il faut savoir l\u00e2cher prise. Nous devons aller de l’avant. \u00bb<\/p>\n\n\n\n

Le PDG ne s’inqui\u00e8te pas outre mesure de cette affaire, comme il l’a d\u00e9clar\u00e9 au FD : \u00ab Vendons-nous moins de Ben & Jerry’s parce que la marque fait toujours l’actualit\u00e9 ? Lorsque nous l’avons rachet\u00e9e, l’entreprise \u00e9tait au bord de la faillite. C’est une id\u00e9e tr\u00e8s romantique de la part de Ben de la racheter, mais l’\u00e9quipe de direction de Ben & Jerry’s n’est absolument pas d’accord. Aux \u00c9tats-Unis, l’entreprise est peut-\u00eatre suffisamment grande pour fonctionner de mani\u00e8re ind\u00e9pendante, mais ce n’est certainement pas le cas en Europe. Combien de personnes savent que la marque a une mission sociale, et combien de personnes voient seulement le nom Ben & Jerry’s sur leur glace ? Je ne m’inqui\u00e8te vraiment pas<\/a>. Ce n’est que du bruit. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

En marge de l’introduction en bourse de The Magnum Ice Cream Company (TMICC) lundi, le PDG Peter ter Kulve s’en prend au cofondateur de Ben & Jerry’s, Ben Cohen, qui continue d’insister pour vendre : il est temps qu’il abandonne la marque et la transmette \u00e0 une nouvelle g\u00e9n\u00e9ration.<\/p>\n","protected":false},"author":3,"featured_media":136977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[755,1813],"topic":[282],"region":[],"class_list":{"0":"post-136976","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-ben-jerrys","10":"company-magnum-ice-cream-company","11":"topic-acquisition"},"acf":[],"yoast_head":"\n\u00ab Il est temps pour une nouvelle 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