{"id":136979,"date":"2025-12-08T10:24:02","date_gmt":"2025-12-08T09:24:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136979"},"modified":"2025-12-08T10:24:04","modified_gmt":"2025-12-08T09:24:04","slug":"ab-inbev-reussit-le-rachat-du-fabricant-de-punch-beatbox","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-reussit-le-rachat-du-fabricant-de-punch-beatbox\/","title":{"rendered":"AB InBev r\u00e9ussit le rachat du fabricant de punch BeatBox"},"content":{"rendered":"\n

AB InBev<\/strong> d\u00e9bourse 490 millions de dollars am\u00e9ricains pour acqu\u00e9rir une participation majoritaire de 85 % dans BeatBox Beverages<\/strong>, un producteur am\u00e9ricain de punchs qui s’est constitu\u00e9 une client\u00e8le fid\u00e8le parmi les jeunes consommateurs.<\/p>\n\n\n\n

Connu gr\u00e2ce \u00e0 Shark Tank<\/h2>\n\n\n\n

En novembre, AB InBev lorgnait d\u00e9j\u00e0 Beatbox, et aujourd’hui, l’accord est officiellement conclu. Cette transaction s’inscrit dans le cadre du changement strat\u00e9gique op\u00e9r\u00e9 par le g\u00e9ant de la bi\u00e8re<\/a>, qui se tourne vers des produits destin\u00e9s \u00e0 un autre groupe cible et dont la rotation est plus \u00e9lev\u00e9e que celle des marques de bi\u00e8re classiques. Cette cat\u00e9gorie, \u00ab Beyond Beer \u00bb, est l’un des rares segments \u00e0 afficher une croissance claire en volume et comprend des marques telles que Cutwater Spirits, N\u00fctrl Vodka Seltzer et la boisson \u00e9nergisante Phorm.<\/p>\n\n\n\n

BeatBox est connue pour ses emballages color\u00e9s, ses saveurs fruit\u00e9es et ses teneurs en alcool comprises entre 8 et 11,1 %. La marque conna\u00eet une croissance explosive depuis deux ans : son chiffre d’affaires s’est \u00e9lev\u00e9 \u00e0 175 millions de dollars am\u00e9ricains (150 millions d’euros) l’ann\u00e9e derni\u00e8re et devrait atteindre 225 millions de dollars am\u00e9ricains (193 millions d’euros) cette ann\u00e9e, selon les propres pr\u00e9visions de l’entreprise.<\/p>\n\n\n\n

Le punch pr\u00eat \u00e0 boire s’est fait conna\u00eetre en 2014 gr\u00e2ce \u00e0 l’\u00e9mission de t\u00e9l\u00e9r\u00e9alit\u00e9 Shark Tank. Parmi les investisseurs figurent Mark Cuban et Shaquille O’Neal. AB InBev ne pr\u00e9cise pas si les actionnaires connus se retirent imm\u00e9diatement. BeatBox est actuellement en pleine expansion g\u00e9ographique, notamment au Royaume-Uni. L’acquisition pr\u00e9voit la possibilit\u00e9 d’int\u00e9grer compl\u00e8tement la marque dans cinq ans.<\/p>\n","protected":false},"excerpt":{"rendered":"

AB InBev d\u00e9bourse 490 millions de dollars am\u00e9ricains pour acqu\u00e9rir une participation majoritaire de 85 % dans BeatBox Beverages, un producteur am\u00e9ricain de punchs qui s’est constitu\u00e9 une client\u00e8le fid\u00e8le parmi les jeunes consommateurs.<\/p>\n","protected":false},"author":5,"featured_media":136980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[241],"topic":[282],"region":[446],"class_list":{"0":"post-136979","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-ab-inbev","11":"topic-acquisition","12":"region-etats-unis-2"},"acf":[],"yoast_head":"\nAB InBev r\u00e9ussit le rachat du fabricant de punch BeatBox - 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