{"id":137159,"date":"2025-12-09T15:51:20","date_gmt":"2025-12-09T14:51:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137159"},"modified":"2025-12-10T15:13:06","modified_gmt":"2025-12-10T14:13:06","slug":"pepsico-reduit-ses-couts","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pepsico-reduit-ses-couts\/","title":{"rendered":"PepsiCo r\u00e9duit ses co\u00fbts"},"content":{"rendered":"\n<p>Sous la pression de son actionnaire activiste Elliott Investment Management, <strong>PepsiCo <\/strong>va r\u00e9duire consid\u00e9rablement ses co\u00fbts, baisser ses prix \u00e0 la consommation et rendre son assortiment plus sain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acc\u00e9l\u00e9rer la croissance<\/h2>\n\n\n\n<p>Sur son site web, PepsiCo annonce une s\u00e9rie de mesures radicales qui devraient permettre d&rsquo;acc\u00e9l\u00e9rer la croissance et d&rsquo;am\u00e9liorer la marge b\u00e9n\u00e9ficiaire. La multinationale am\u00e9ricaine de l&rsquo;alimentation est <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-croissance-internationale-compense-la-faiblesse-du-marche-americain-chez-pepsico\/\">sous pression depuis un certain temps<\/a>, en particulier sur son march\u00e9 int\u00e9rieur. C&rsquo;est en partie pour cette raison que la valeur boursi\u00e8re du groupe a chut\u00e9 de plus d&rsquo;un quart au cours des deux derni\u00e8res ann\u00e9es, tandis que celle de son rival de toujours, Coca-Cola, a augment\u00e9 d&rsquo;environ 20 %.<\/p>\n\n\n\n<p>Cela ne convient pas \u00e0 Elliott Investment Management, un fonds activiste qui r\u00e9clame des mesures depuis qu&rsquo;il est devenu l&rsquo;un des principaux actionnaires de PepsiCo en septembre, apr\u00e8s un investissement d&rsquo;environ 4 milliards de dollars (3,4 milliards d&rsquo;euros). Aujourd&rsquo;hui, la multinationale parle d&rsquo;une \u00ab collaboration constructive \u00bb avec le fonds d&rsquo;investissement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alimentation fonctionnelle<\/h2>\n\n\n\n<p>Concr\u00e8tement, PepsiCo va supprimer pr\u00e8s de 20 % de sa gamme aux \u00c9tats-Unis, fermer des usines et rationaliser sa cha\u00eene d&rsquo;approvisionnement afin de cr\u00e9er de la marge pour des baisses de prix et des investissements marketing. La fr\u00e9quence d&rsquo;achat des marques grand public doit augmenter. En outre, le groupe souhaite miser davantage sur des produits plus sains et fonctionnels, sans colorants ni ar\u00f4mes artificiels, avec des ingr\u00e9dients plus simples et plus riches en prot\u00e9ines et en fibres.<\/p>\n\n\n\n<p>Plus t\u00f4t cette ann\u00e9e, PepsiCo a d\u00e9j\u00e0 lanc\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pepsico-lance-une-variante-fonctionnelle-de-son-cola\/\">un cola fonctionnel contenant des fibres pr\u00e9biotiques<\/a>, pour une flore intestinale plus saine. Une variante de Doritos riche en prot\u00e9ines suivra l&rsquo;ann\u00e9e prochaine. Les entreprises alimentaires sont soumises \u00e0 une pression croissante pour rendre leur gamme de produits plus saine. Le gouvernement Trump insiste d\u00e9j\u00e0 sur la suppression des ingr\u00e9dients artificiels dans les aliments et la ville de San Francisco vient d&rsquo;intenter <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/san-francisco-intente-un-proces-contre-coca-cola-mondelez-et-nestle-pour-leurs-aliments-ultratransformes\/\">un proc\u00e8s contre dix g\u00e9ants de l&rsquo;alimentation<\/a>, dont PepsiCo, pour avoir commercialis\u00e9 des produits ultra-transform\u00e9s nocifs pour la sant\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sous la pression de son actionnaire activiste Elliott Investment Management, PepsiCo va r\u00e9duire consid\u00e9rablement ses co\u00fbts, baisser ses prix \u00e0 la consommation et rendre son assortiment plus sain. <\/p>\n","protected":false},"author":3,"featured_media":137160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[235],"topic":[332],"region":[446],"class_list":{"0":"post-137159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-pepsico","11":"topic-restructuration","12":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PepsiCo r\u00e9duit ses co\u00fbts - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sous la pression de son actionnaire activiste Elliott Investment Management, PepsiCo va r\u00e9duire 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