{"id":137173,"date":"2025-12-16T11:34:04","date_gmt":"2025-12-16T10:34:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137173"},"modified":"2025-12-16T11:34:05","modified_gmt":"2025-12-16T10:34:05","slug":"comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/","title":{"rendered":"Comment les retail m\u00e9dias ont aid\u00e9 le retour embl\u00e9matique de Martini"},"content":{"rendered":"\n<p>[Publireportage] Comment relancer <strong>Martini <\/strong>sur le march\u00e9 en tant qu&rsquo;ap\u00e9ritif italien intemporel ? La bouteille embl\u00e9matique a fait peau neuve et, en collaboration avec <strong>MMD<\/strong>, la plateforme retail m\u00e9dia de <strong>Delhaize<\/strong>, la marque a mis en place une campagne int\u00e9gr\u00e9e qui a d\u00e9montr\u00e9 sans \u00e9quivoque comment les m\u00e9dias above-the-line et retail se renforcent mutuellement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prouver la force de la compl\u00e9mentarit\u00e9<\/h2>\n\n\n\n<p>La relance de la bouteille embl\u00e9matique de Martini avait des objectifs clairs : repositionner Martini comme une marque italienne haut de gamme et embl\u00e9matique, et conqu\u00e9rir de nouveaux consommateurs d&rsquo;ap\u00e9ritifs. La bouteille a \u00e9t\u00e9 redessin\u00e9e, dot\u00e9e d&rsquo;un nouvel emballage et d&rsquo;une nouvelle recette, le tout soutenu par un plan m\u00e9dia int\u00e9grant pleinement les cha\u00eenes nationales et les m\u00e9dias de d\u00e9tail.<\/p>\n\n\n\n<p>Above-the-line a assur\u00e9 une large visibilit\u00e9 via la t\u00e9l\u00e9vision, la vid\u00e9o en ligne, l&rsquo;affichage ext\u00e9rieur et les campagnes num\u00e9riques, tandis que MMD a activ\u00e9 un plan m\u00e9dia retail \u00e0 360\u00b0, allant des \u00e9crans num\u00e9riques dans les magasins aux campagnes d&rsquo;e-mails personnalis\u00e9es et \u00e0 une visibilit\u00e9 structurelle en magasin. Le principe central : la compl\u00e9mentarit\u00e9 est cruciale.<\/p>\n\n\n\n<p>Mais comment prouver que cette compl\u00e9mentarit\u00e9 fonctionne r\u00e9ellement ? Ce que Martini et MMD voulaient avant tout, c&rsquo;\u00e9tait enfin des preuves tangibles. C&rsquo;est pourquoi le duo a fait appel \u00e0 Kantar pour une \u00e9tude compl\u00e8te sur l&rsquo;impact de la marque et l&rsquo;augmentation des ventes \u2014 une premi\u00e8re remarquable, car Kantar ne travaille avec aucune autre agence de vente de m\u00e9dias de d\u00e9tail en Belgique. Les r\u00e9sultats ont convaincu m\u00eame les plus sceptiques et le cas a remport\u00e9 la m\u00e9daille d&rsquo;argent aux IAB MIXX Awards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des indicateurs \u00e0 un niveau sup\u00e9rieur<\/h2>\n\n\n\n<p>Kantar a analys\u00e9 la port\u00e9e, les indicateurs de marque et les ventes. L&rsquo;\u00e9tude a ainsi montr\u00e9 que les m\u00e9dias de distribution ajoutent \u00e0 la fois une port\u00e9e incr\u00e9mentielle et une forte valeur de marque. \u00c0 eux seuls, les retail m\u00e9dias g\u00e9n\u00e9raient d\u00e9j\u00e0 42 % de consid\u00e9ration et 52 % de \u00ab notori\u00e9t\u00e9 \u00bb, mais en combinant la t\u00e9l\u00e9vision, la vid\u00e9o en ligne, les r\u00e9seaux sociaux et les retail m\u00e9dias, la consid\u00e9ration de la marque a augment\u00e9 de pas moins de 65 %.<\/p>\n\n\n\n<p>Les personnes qui ont \u00e9t\u00e9 en contact avec les retail m\u00e9dias de MMD ont envisag\u00e9 Martini 26 % de plus et ont (re)connu Spritz Martini 18 % plus souvent. Avec une port\u00e9e cross-m\u00e9dia de 80 %, MMD a \u00e9galement ajout\u00e9 un pour cent de port\u00e9e unique : un groupe restreint mais tr\u00e8s pr\u00e9cieux d&rsquo;acheteurs que les autres canaux ne parviennent pas \u00e0 atteindre.<\/p>\n\n\n\n<p>Il s&rsquo;est av\u00e9r\u00e9 que 15 % des ventes suppl\u00e9mentaires \u00e9taient directement li\u00e9es \u00e0 la campagne omnicanale, dont plus d&rsquo;un tiers \u00e9tait attribuable aux activations de MMD. Les retail m\u00e9dias g\u00e9n\u00e9raient donc plus d&rsquo;un tiers de toutes les ventes suppl\u00e9mentaires, alors que leur part dans les investissements est beaucoup plus faible. De plus, 40 % des destinataires ont ouvert la campagne num\u00e9rique personnalis\u00e9e et ont d\u00e9pens\u00e9 77% en plus pour la marque, des taux exceptionnellement \u00e9lev\u00e9s dans le secteur des produits de grande consommation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les retail m\u00e9dias : le pont dans l&rsquo;entonnoir<\/h2>\n\n\n\n<p>Que peuvent apprendre les autres marques de ces r\u00e9sultats ? Les retail m\u00e9dias ne sont clairement pas la fin de l&rsquo;entonnoir marketing, ils constituent en effet le pont entre l&rsquo;image de marque et la conversion, entre les m\u00e9dias de masse nationaux et la pertinence locale pour les acheteurs.<\/p>\n\n\n\n<p>Le cas de Martini confirme ce que le march\u00e9 du retail pressentait depuis longtemps, mais ne pouvait encore d\u00e9montrer quantitativement : lorsque les m\u00e9dias above-the-line et les retail m\u00e9dias s&rsquo;accordent parfaitement, l&rsquo;image de marque et les ventes augmentent simultan\u00e9ment. Les chiffres ne mentent pas \u2013 et ils donnent le ton quant \u00e0 l&rsquo;\u00e9volution des retail m\u00e9dias, qui passent d&rsquo;un simple \u00ab ajout \u00bb \u00e0 un pivot strat\u00e9gique dans le mix marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Publireportage] Comment relancer Martini sur le march\u00e9 en tant qu&rsquo;ap\u00e9ritif italien intemporel ? La bouteille embl\u00e9matique a fait peau neuve et, en collaboration avec MMD, la plateforme retail m\u00e9dia de Delhaize, la marque a mis en place une campagne int\u00e9gr\u00e9e qui a d\u00e9montr\u00e9 sans \u00e9quivoque comment les m\u00e9dias above-the-line et retail se renforcent mutuellement.<\/p>\n","protected":false},"author":5,"featured_media":137728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[488,318],"region":[226],"class_list":["post-137173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","topic-marketing","topic-publireportage","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment les retail m\u00e9dias ont aid\u00e9 le retour embl\u00e9matique de Martini - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Comment relancer Martini sur le march\u00e9 ? La bouteille embl\u00e9matique a fait peau neuve et, en collaboration avec MMD, la plateforme retail m\u00e9dia de Delhaize.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment les retail m\u00e9dias ont aid\u00e9 le retour embl\u00e9matique de Martini - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Comment relancer Martini sur le march\u00e9 ? La bouteille embl\u00e9matique a fait peau neuve et, en collaboration avec MMD, la plateforme retail m\u00e9dia de Delhaize.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-16T10:34:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T10:34:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Online-Visibility-eshop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1599\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Comment les retail m\u00e9dias ont aid\u00e9 le retour embl\u00e9matique de Martini\",\"datePublished\":\"2025-12-16T10:34:04+00:00\",\"dateModified\":\"2025-12-16T10:34:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/\"},\"wordCount\":697,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Online-Visibility-eshop.png\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/\",\"name\":\"Comment les retail m\u00e9dias ont aid\u00e9 le retour embl\u00e9matique de Martini - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Online-Visibility-eshop.png\",\"datePublished\":\"2025-12-16T10:34:04+00:00\",\"dateModified\":\"2025-12-16T10:34:05+00:00\",\"description\":\"Comment relancer Martini sur le march\u00e9 ? La bouteille embl\u00e9matique a fait peau neuve et, en collaboration avec MMD, la plateforme retail m\u00e9dia de Delhaize.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Online-Visibility-eshop.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Online-Visibility-eshop.png\",\"width\":1599,\"height\":941},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment les retail m\u00e9dias ont aid\u00e9 le retour embl\u00e9matique de Martini\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment les retail m\u00e9dias ont aid\u00e9 le retour embl\u00e9matique de Martini - RetailDetail BE","description":"Comment relancer Martini sur le march\u00e9 ? La bouteille embl\u00e9matique a fait peau neuve et, en collaboration avec MMD, la plateforme retail m\u00e9dia de Delhaize.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment les retail m\u00e9dias ont aid\u00e9 le retour embl\u00e9matique de Martini - RetailDetail BE","og_description":"Comment relancer Martini sur le march\u00e9 ? La bouteille embl\u00e9matique a fait peau neuve et, en collaboration avec MMD, la plateforme retail m\u00e9dia de Delhaize.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/","og_site_name":"RetailDetail BE","article_published_time":"2025-12-16T10:34:04+00:00","article_modified_time":"2025-12-16T10:34:05+00:00","og_image":[{"width":1599,"height":941,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Online-Visibility-eshop.png","type":"image\/png"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Comment les retail m\u00e9dias ont aid\u00e9 le retour embl\u00e9matique de Martini","datePublished":"2025-12-16T10:34:04+00:00","dateModified":"2025-12-16T10:34:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/"},"wordCount":697,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Online-Visibility-eshop.png","articleSection":["Food"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/","name":"Comment les retail m\u00e9dias ont aid\u00e9 le retour embl\u00e9matique de Martini - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Online-Visibility-eshop.png","datePublished":"2025-12-16T10:34:04+00:00","dateModified":"2025-12-16T10:34:05+00:00","description":"Comment relancer Martini sur le march\u00e9 ? La bouteille embl\u00e9matique a fait peau neuve et, en collaboration avec MMD, la plateforme retail m\u00e9dia de Delhaize.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Online-Visibility-eshop.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Online-Visibility-eshop.png","width":1599,"height":941},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-les-retail-medias-ont-aide-le-retour-emblematique-de-martini\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment les retail m\u00e9dias ont aid\u00e9 le retour embl\u00e9matique de Martini"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Online-Visibility-eshop.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/137173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=137173"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/137173\/revisions"}],"predecessor-version":[{"id":137174,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/137173\/revisions\/137174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/137728"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=137173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=137173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=137173"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=137173"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=137173"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=137173"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=137173"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=137173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}