{"id":137228,"date":"2025-12-10T14:08:11","date_gmt":"2025-12-10T13:08:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137228"},"modified":"2025-12-12T15:05:47","modified_gmt":"2025-12-12T14:05:47","slug":"une-premiere-neolytics-un-systeme-intelligent-denseignes-lumineuses-analyse-le-comportement-des-acheteurs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/une-premiere-neolytics-un-systeme-intelligent-denseignes-lumineuses-analyse-le-comportement-des-acheteurs\/","title":{"rendered":"Une premi\u00e8re : Neolytics, syst\u00e8me intelligent d&rsquo;enseignes lumineuses, analyse le comportement des passants"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137223\" data-id=\"137223\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast.png 853w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast-300x225.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast-768x576.png 768w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137219\" data-id=\"137219\" data-aspect-ratio=\"1024 \/ 724\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/NEOLYTICS-MOCKUP-YOUR-BRAND-1024x724.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/NEOLYTICS-MOCKUP-YOUR-BRAND-1024x724.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/NEOLYTICS-MOCKUP-YOUR-BRAND-300x212.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/NEOLYTICS-MOCKUP-YOUR-BRAND-768x543.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/NEOLYTICS-MOCKUP-YOUR-BRAND.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137217\" data-id=\"137217\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-1024x576.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-1024x576.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-300x169.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-768x432.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-1536x864.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-1270x714.png 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137225\" data-id=\"137225\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-1024x768.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-1024x768.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-300x225.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-768x576.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-1536x1152.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137221\" data-id=\"137221\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-1024x1024.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-1024x1024.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-300x300.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-150x150.png 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-768x768.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-73x73.png 73w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Le sp\u00e9cialiste de la publicit\u00e9 lumineuse <strong>Neopaul-signs<\/strong> et l&rsquo;analyste de donn\u00e9es <strong>The Retail Factory<\/strong> lancent ensemble <strong>Neolytics<\/strong>, la premi\u00e8re publicit\u00e9 lumineuse intelligente au monde dot\u00e9e d&rsquo;une technologie int\u00e9gr\u00e9e qui cartographie le comportement des passants et des visiteurs : \u00ab Cela va changer \u00e0 jamais le commerce de d\u00e9tail physique \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Informations sur les flux de visiteurs<\/h2>\n\n\n\n<p>\u00ab Nous savons qu&rsquo;il existe un \u00e9norme foss\u00e9 entre la visibilit\u00e9 \u00e0 l&rsquo;ext\u00e9rieur et le comportement \u00e0 l&rsquo;int\u00e9rieur. Les d\u00e9taillants en savent beaucoup sur leurs clients dans le magasin, mais tr\u00e8s peu sur leurs visiteurs et les passants dans la rue, devant la vitrine ou sur le parking \u00bb, explique Jef Van Herck, directeur commercial chez The Retail Factory (TRF). D&rsquo;o\u00f9 l&rsquo;id\u00e9e d&rsquo;int\u00e9grer subtilement la technologie intelligente de TRF dans les enseignes lumineuses de Neopaul-signs. \u00ab Pour le d\u00e9taillant, cela ressemble \u00e0 une magnifique enseigne lumineuse, mais elle offre d\u00e9sormais \u00e9galement des informations en temps r\u00e9el sur <a href=\"https:\/\/theretailfactory.be\/fr\/nos-services\/neolytics\">le comportement et les mouvements des personnes autour du magasin<\/a> \u00bb, explique Dries Martens, g\u00e9rant de Neopaul-signs.<\/p>\n\n\n\n<p>Le syst\u00e8me enregistre des donn\u00e9es d\u00e9mographiques enti\u00e8rement anonymis\u00e9es sur toutes les personnes pr\u00e9sentes dans les environs : les passants, les visiteurs qui entrent dans le magasin et les personnes qui s&rsquo;arr\u00eatent devant la vitrine, y compris la dur\u00e9e de leur attention, en totale conformit\u00e9 avec le RGPD. La technologie IA int\u00e9gr\u00e9e fonctionne avec une pr\u00e9cision de 98 % et offre des informations approfondies sur les flux de visiteurs, les temps de s\u00e9jour, les caract\u00e9ristiques d\u00e9mographiques telles que le sexe, l&rsquo;\u00e2ge et la taille, les mouvements individuels et collectifs, les itin\u00e9raires ainsi que les flux de stationnement et de circulation au niveau des totems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Appliquer des tests A\/B hors ligne \u00bb<\/h2>\n\n\n\n<p>\u00ab Neolytics permet aux d\u00e9taillants de mesurer l&rsquo;environnement complet de leur emplacement, et pas seulement ce qui se passe \u00e0 l&rsquo;int\u00e9rieur. Ils obtiennent une image claire des mouvements et des int\u00e9r\u00eats des gens dans la rue, peuvent am\u00e9liorer strat\u00e9giquement leur visibilit\u00e9 et adapter efficacement leur marketing aux visiteurs qui comptent vraiment. C&rsquo;est la meilleure fa\u00e7on hors ligne d&rsquo;appliquer les tests A\/B et d&rsquo;obtenir un impact maximal. \u00bb<\/p>\n\n\n\n<p>Le syst\u00e8me ajoute simplement une couche intelligente \u00e0 l&rsquo;enseigne lumineuse et peut \u00eatre utilis\u00e9 dans les magasins situ\u00e9s dans des rues commer\u00e7antes tr\u00e8s fr\u00e9quent\u00e9es, sur les fa\u00e7ades de magasins individuels, dans les magasins disposant de places de parking, dans les parcs commerciaux, dans les grands centres commerciaux ou dans les espaces publics g\u00e9r\u00e9s par les villes et les communes. \u00ab Dans ces endroits, nous pouvons suivre non seulement les pi\u00e9tons, mais aussi les v\u00e9hicules, les camions et les cyclistes. Nous cartographions les flux de circulation et l&rsquo;origine des visiteurs. En outre, nous enregistrons le temps pass\u00e9 dans les parkings, suivons les itin\u00e9raires et analysons la fa\u00e7on dont les gens se d\u00e9placent dans et autour du site. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Neolytics transformera le retail \u00bb<\/h2>\n\n\n\n<p>Les deux partenaires sont convaincus que Neolytics n&rsquo;est pas un simple produit, mais une \u00e9tape importante pour le commerce de d\u00e9tail physique. \u00ab Le monde physique devient mesurable de la m\u00eame mani\u00e8re que le monde en ligne. Les d\u00e9taillants peuvent enfin suivre tout le parcours du passant au visiteur et au client, et savoir quelles actions ont r\u00e9ellement un effet. \u00bb<\/p>\n\n\n\n<p>Toutes les informations fournies par Neolytics sont traduites en tableaux de bord clairs et personnalis\u00e9s dans le portail de The Retail Factory. Les d\u00e9taillants peuvent y exploiter eux-m\u00eames les donn\u00e9es, analyser les tendances et apporter des modifications imm\u00e9diates sur la base de faits concrets, ce qui permet de rentabiliser de mani\u00e8re mesurable chaque investissement dans la visibilit\u00e9, les vitrines ou les activations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le sp\u00e9cialiste de la publicit\u00e9 lumineuse Neopaul-signs et l&rsquo;analyste de donn\u00e9es The Retail Factory lancent ensemble Neolytics, la premi\u00e8re publicit\u00e9 lumineuse intelligente au monde dot\u00e9e d&rsquo;une technologie int\u00e9gr\u00e9e qui cartographie le comportement des passants et des visiteurs : \u00ab Cela va changer \u00e0 jamais le commerce de d\u00e9tail physique \u00bb.<\/p>\n","protected":false},"author":3,"featured_media":137229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1467,1531],"people":[],"extra":[],"company":[],"topic":[462],"region":[226],"class_list":["post-137228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-artificiele-intelligentie","tag-intelligence-artificielle","topic-innovation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une premi\u00e8re : Neolytics, syst\u00e8me intelligent d&#039;enseignes lumineuses, analyse le comportement des passants - RetailDetail BE<\/title>\n<meta name=\"description\" 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