{"id":13727,"date":"2016-06-08T10:58:06","date_gmt":"2016-06-08T10:58:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/rakuten-se-retire-de-certains-pays-europeens\/"},"modified":"2016-06-08T10:58:06","modified_gmt":"2016-06-08T10:58:06","slug":"rakuten-se-retire-de-certains-pays-europeens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/rakuten-se-retire-de-certains-pays-europeens\/","title":{"rendered":"Rakuten se retire de certains pays europ\u00e9ens"},"content":{"rendered":"

Rakuten<\/strong> a d\u00e9cid\u00e9 de fermer certaines de ses places de march\u00e9 en Europe, notamment en Angleterre et en Espagne. D\u00e9sormais le g\u00e9ant japonais du e-commerce veut se concentrer sur ses activit\u00e9s en Allemagne et en France.<\/p>\n

<\/p>\n

Retour sur investissement trop limit\u00e9\u00a0<\/h2>\n

Rakuten a d\u00e9cid\u00e9 de se focaliser sur l\u2019Allemagne et la France, \u00e9tant donn\u00e9 que le potentiel de croissance y est plus important. En Angleterre et en Espagne par contre, l\u2019e-tailer estime\u00a0 que les investissements sont trop lourds<\/a> proportionnellement au march\u00e9 relativement restreint. La place de march\u00e9 autrichienne sera elle aussi ferm\u00e9e, mais \u00e0 l\u2019avenir les clients autrichiens pourront se rendre sur le site web allemand. Rakuten esp\u00e8re fermer les diff\u00e9rentes places de march\u00e9 d\u2019ici fin ao\u00fbt.<\/p>\n

\nLa d\u00e9cision de Rakuten peut para\u00eetre surprenante, sachant que l\u2019e-tailer depuis quelques ann\u00e9es s\u2019\u00e9tait solidement implant\u00e9 en Europe. Ainsi le groupe japonais a repris le britannique Play.com, rebaptis\u00e9 Rakuten.co.uk.<\/p>\n

\nMais cette restructuration ne concerne pas seulement l\u2019Europe, mais \u00e9galement l\u2019Asie : Rakuten s\u2019y est d\u00e9j\u00e0 retir\u00e9 d\u2019Indon\u00e9sie, de Malaisie et de Singapour\u00a0 et a conclu un accord de collaboration avec eBay en Cor\u00e9e du Sud.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Rakuten a d\u00e9cid\u00e9 de fermer certaines de ses places de march\u00e9 en Europe, notamment en Angleterre et en Espagne. D\u00e9sormais le g\u00e9ant japonais du e-commerce veut se concentrer sur ses activit\u00e9s en Allemagne et en France. Retour sur investissement trop limit\u00e9\u00a0 Rakuten a d\u00e9cid\u00e9 de se focaliser sur l\u2019Allemagne et la France, \u00e9tant donn\u00e9 que […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nRakuten se retire de certains pays europ\u00e9ens - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/rakuten-se-retire-de-certains-pays-europeens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rakuten se retire de certains pays europ\u00e9ens - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Rakuten a d\u00e9cid\u00e9 de fermer certaines de ses places de march\u00e9 en Europe, notamment en Angleterre et en Espagne. D\u00e9sormais le g\u00e9ant japonais du e-commerce veut se concentrer sur ses activit\u00e9s en Allemagne et en France. 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