{"id":137316,"date":"2025-12-11T10:52:50","date_gmt":"2025-12-11T09:52:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137316"},"modified":"2025-12-11T10:53:39","modified_gmt":"2025-12-11T09:53:39","slug":"litalie-impose-des-conditions-strictes-a-lacquisition-de-ceconomy-par-jd-com","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/litalie-impose-des-conditions-strictes-a-lacquisition-de-ceconomy-par-jd-com\/","title":{"rendered":"L’Italie impose des conditions strictes \u00e0 l’acquisition de Ceconomy par JD.com"},"content":{"rendered":"\n

Le gouvernement italien exige des concessions importantes de la part de JD.com<\/strong> en mati\u00e8re de protection des donn\u00e9es avant d’approuver d\u00e9finitivement l’acquisition de Ceconomy<\/strong> (MediaMarkt<\/strong>).<\/p>\n\n\n\n

Conditions d’approbation<\/h2>\n\n\n\n

Il y a quelques jours, il avait pourtant d\u00e9j\u00e0 formellement approuv\u00e9 l’acquisition, mais il appara\u00eet d\u00e9sormais que certaines conditions sont impos\u00e9es en mati\u00e8re de protection des donn\u00e9es<\/a>, selon Reuters. Ainsi, les donn\u00e9es personnelles des clients italiens de Ceconomy devront \u00eatre stock\u00e9es s\u00e9par\u00e9ment et ne pourront donc pas \u00eatre int\u00e9gr\u00e9es dans les bases de donn\u00e9es de JD.com.<\/p>\n\n\n\n

Ceconomy poss\u00e8de 144 magasins en Italie, principalement de la cha\u00eene MediaWorld, et d\u00e9tiendrait les donn\u00e9es personnelles de pr\u00e8s de 22 millions d’Italiens. Cette ampleur permet \u00e0 l’Italie de bloquer l’accord ou d’imposer des conditions strictes, \u00e9crit Reuters : dans le cadre de la l\u00e9gislation \u00ab Golden Power \u00bb, Rome se r\u00e9serve le droit d’exercer une influence importante sur les \u00ab ventes qui affectent les int\u00e9r\u00eats strat\u00e9giques italiens \u00bb. <\/p>\n\n\n\n

Questions sur la l\u00e9gislation et les objectifs<\/h2>\n\n\n\n

L’Union europ\u00e9enne est prise entre deux feux avec cette d\u00e9cision : d’une part, la Commission europ\u00e9enne examine si la l\u00e9gislation est conforme au droit europ\u00e9en des fusions<\/a>, \u00e9crit LZ. D’autre part, l’Europe craint de plus en plus que la Chine n’exporte de plus en plus de marchandises \u00e0 (tr\u00e8s) bas prix vers l’Europe afin de compenser la baisse des \u00e9changes commerciaux avec les \u00c9tats-Unis depuis que ceux-ci ont consid\u00e9rablement augment\u00e9 les droits d’importation sur les produits chinois.<\/p>\n\n\n\n

Depuis la semaine derni\u00e8re, JD.com d\u00e9tient une participation majoritaire de 85,2 % dans Ceconomy : 60 % proviennent de l’offre publique d’achat, le reste d’un accord avec la famille du fondateur Erich Kellerhals. Le gouvernement allemand avait d\u00e9j\u00e0 donn\u00e9 son feu vert en septembre pour cette acquisition, annonc\u00e9e en juillet. Notre coll\u00e8gue Pauline Neerman avait alors r\u00e9dig\u00e9 une analyse sur les intentions possibles derri\u00e8re cette acquisition.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Le gouvernement italien exige des concessions importantes de la part de JD.com en mati\u00e8re de protection des donn\u00e9es avant d’approuver d\u00e9finitivement l’acquisition de Ceconomy (MediaMarkt).<\/p>\n","protected":false},"author":10,"featured_media":137317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[],"extra":[43],"company":[426,454],"topic":[282],"region":[525],"class_list":["post-137316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","extra-plus","company-ceconomy","company-jd-com","topic-acquisition","region-italie"],"acf":[],"yoast_head":"\nL'Italie impose des conditions strictes \u00e0 l'acquisition de Ceconomy par JD.com - RetailDetail BE<\/title>\n<meta name=\"description\" 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