{"id":137336,"date":"2025-12-11T11:28:07","date_gmt":"2025-12-11T10:28:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137336"},"modified":"2025-12-11T11:28:09","modified_gmt":"2025-12-11T10:28:09","slug":"wibra-nomme-martijn-akkermans-au-poste-de-directeur-commercial","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/algemeen\/wibra-nomme-martijn-akkermans-au-poste-de-directeur-commercial\/","title":{"rendered":"Wibra nomme Martijn Akkermans au poste de directeur commercial"},"content":{"rendered":"\n

Le 5 janvier 2026, Martijn Akkermans rejoindra Wibra<\/strong> en tant que directeur commercial. Il renforcera ainsi l’\u00e9quipe de direction et sera responsable des ventes et du marketing.<\/p>\n\n\n\n

20 ans d’exp\u00e9rience<\/h2>\n\n\n\n

Dans un communiqu\u00e9 de presse, le discounter non alimentaire salue les vingt ann\u00e9es d’exp\u00e9rience d’Akkermans dans le domaine des ventes et du marketing. Il a pr\u00e9c\u00e9demment travaill\u00e9 pour des marques telles que Beter Bed, Charles V\u00f6gele, Kwantum et Scapino. Le PDG Bas Duijsens voit les choses ainsi : \u00ab Nous nous r\u00e9jouissons de l’arriv\u00e9e de Martijn. Il est motiv\u00e9 par les r\u00e9sultats et l’orientation client, et combine une vision strat\u00e9gique avec une force op\u00e9rationnelle pour r\u00e9aliser la croissance commerciale et le renforcement de la marque. \u00bb<\/p>\n\n\n\n

Akkermans succ\u00e8de \u00e0 Wim Smit au poste de directeur commercial : ce dernier restera chez Wibra, mais assumera un r\u00f4le de conseiller et continuera \u00e0 faire partie de la direction. Duijsens est \u00ab reconnaissant \u00e0 Wim pour ses nombreuses ann\u00e9es de d\u00e9vouement et pour la contribution importante qu’il a apport\u00e9e au d\u00e9veloppement commercial de Wibra. Nous sommes heureux qu’il reste \u00e9troitement li\u00e9 \u00e0 notre organisation dans son nouveau r\u00f4le de conseiller. \u00bb<\/p>\n\n\n\n

\u00c0 partir du 5 janvier, la direction de Wibra sera compos\u00e9e, outre M. Duijsens, M. Akkermans et son pr\u00e9d\u00e9cesseur M. Smit, du directeur des achats Jeroen Markink, du directeur des ressources humaines Sjoerd Verlegh et (depuis ao\u00fbt) du directeur op\u00e9rationnel Rogier Wijnhoven.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 5 janvier 2026, Martijn Akkermans rejoindra Wibra en tant que directeur commercial. 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