{"id":137371,"date":"2025-12-11T14:31:16","date_gmt":"2025-12-11T13:31:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137371"},"modified":"2025-12-11T14:31:17","modified_gmt":"2025-12-11T13:31:17","slug":"pourquoi-decathlon-city-va-a-la-rencontre-des-clients-urbains","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/pourquoi-decathlon-city-va-a-la-rencontre-des-clients-urbains\/","title":{"rendered":"Pourquoi Decathlon City va \u00e0 la rencontre des clients urbains"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137356\" data-id=\"137356\" 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src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store138sur155-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store138sur155-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store138sur155-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store138sur155-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store138sur155-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137358\" data-id=\"137358\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store15sur155-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store15sur155-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store15sur155-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store15sur155-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store15sur155-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137362\" data-id=\"137362\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store4sur155-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store4sur155-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store4sur155-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store4sur155-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store4sur155-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137368\" data-id=\"137368\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store154sur155-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store154sur155-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store154sur155-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store154sur155-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store154sur155-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137354\" data-id=\"137354\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store58sur155-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store58sur155-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store58sur155-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store58sur155-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store58sur155-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137360\" data-id=\"137360\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store110sur155-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store110sur155-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store110sur155-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store110sur155-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store110sur155-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137364\" data-id=\"137364\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store124sur155-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store124sur155-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store124sur155-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store124sur155-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store124sur155-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Avec un service de r\u00e9paration rapide pour les v\u00e9los, un service click &amp; collect rapide et une attention particuli\u00e8re port\u00e9e \u00e0 six sports urbains, <strong>Decathlon<\/strong> City souhaite inciter les Bruxellois et les navetteurs \u00e0 bouger. Bient\u00f4t disponible dans d&rsquo;autres villes \u00e9galement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Miser sur la commodit\u00e9<\/h2>\n\n\n\n<p>Ouvert jeudi matin sur la chauss\u00e9e d&rsquo;Ixelles \u00e0 Bruxelles, dans un b\u00e2timent qui abritait auparavant <strong>Casa <\/strong>, Decathlon City est le premier magasin ouvert par Decathlon Belgique en cinq ans et le premier magasin City du pays. Avec ses 700 m\u00b2, ce n&rsquo;est certes pas un mini-magasin, mais il est tout de m\u00eame beaucoup plus petit que le plus grand Decathlon du pays, situ\u00e9 \u00e0 Evere, qui s&rsquo;\u00e9tend sur 9 300 m\u00b2. D&rsquo;un autre c\u00f4t\u00e9, il n&rsquo;est pas beaucoup plus petit que le magasin de 1 000 m\u00b2 situ\u00e9 sur la place de la Monnaie, \u00e0 moins de trois kilom\u00e8tres de l\u00e0, qui propose une gamme couvrant pas moins de trente disciplines sportives. Les deux magasins sont donc compl\u00e9mentaires.<\/p>\n\n\n\n<p>Decathlon veut rendre le sport accessible, inciter les gens \u00e0 bouger, et s&rsquo;installe donc en p\u00e9riph\u00e9rie des villes, explique Manu Pirenne, directeur r\u00e9gional de Decathlon Belgique. \u00ab Nos plus grands magasins proposent jusqu&rsquo;\u00e0 60 sports physiques. Mais les citadins se d\u00e9placent moins en voiture et ach\u00e8tent davantage en ligne. Notre part de march\u00e9 est plus faible dans les villes qu&rsquo;\u00e0 la p\u00e9riph\u00e9rie. D&rsquo;o\u00f9 ce nouveau concept, qui mise sur la commodit\u00e9. \u00bb  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de copier-coller<\/h2>\n\n\n\n<p>Le d\u00e9taillant se concentre ici sur six sports qui int\u00e9ressent les citadins : outre le v\u00e9lo (avec un service de r\u00e9paration rapide), il y a aussi la course \u00e0 pied et la randonn\u00e9e, la mobilit\u00e9 urbaine, les v\u00eatements de sport, la natation et le fitness &amp; bien-\u00eatre. En outre, les clients y trouvent des produits saisonniers tels que des v\u00eatements de ski en hiver et des v\u00eatements de plage en \u00e9t\u00e9. Mais l&rsquo;assortiment complet est disponible en ligne gr\u00e2ce au service \u00ab<em>click in the morning, collect in the afternoon \u00bb<\/em>, qui permet aux acheteurs de venir chercher leurs commandes le jour m\u00eame.<\/p>\n\n\n\n<p>\u00ab Il s&rsquo;agit d&rsquo;un nouveau concept pour Decathlon en Belgique. Nous allons voir s&rsquo;il r\u00e9pond aux attentes de nos clients, puis nous pourrons \u00e9ventuellement le d\u00e9ployer dans d&rsquo;autres villes, en fonction des besoins locaux \u00bb, explique Louise Chekroun, CEO de Decathlon Belgique. Car m\u00eame s&rsquo;il existe d\u00e9j\u00e0 plusieurs magasins Decathlon City \u00e0 l&rsquo;international, notamment en France et en Espagne, il ne s&rsquo;agit pas d&rsquo;un simple copier-coller : le concept est toujours adapt\u00e9 au contexte local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Potentiel d&rsquo;expansion<\/h2>\n\n\n\n<p>Il s&rsquo;agit du 34e magasin du d\u00e9taillant en Belgique. Y a-t-il encore un potentiel d&rsquo;expansion ? \u00ab Certainement, nous recherchons d&rsquo;autres emplacements, y compris pour de grands magasins, par exemple dans les r\u00e9gions de Gand et d&rsquo;Anvers. \u00bb La pause de cinq ans dans l&rsquo;expansion \u00e9tait en partie due \u00e0 la pand\u00e9mie, qui a \u00e9galement provoqu\u00e9 une rupture dans le comportement des acheteurs, le d\u00e9veloppement urbain et la mobilit\u00e9. Avec l&rsquo;ouverture de ce magasin, Decathlon montre qu&rsquo;il s&rsquo;adapte \u00e0 la nouvelle r\u00e9alit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec un service de r\u00e9paration rapide pour les v\u00e9los, un service click &amp; collect rapide et une attention particuli\u00e8re port\u00e9e \u00e0 six sports urbains, Decathlon City souhaite inciter les Bruxellois et les navetteurs \u00e0 bouger. Ce concept pourrait bient\u00f4t s&rsquo;\u00e9tendre \u00e0 d&rsquo;autres villes. <\/p>\n","protected":false},"author":3,"featured_media":137372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[43],"company":[361],"topic":[340,310],"region":[226,413],"class_list":["post-137371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","extra-plus","company-decathlon","topic-concept-de-magasin","topic-ouverture-de-magasin","region-belgique","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Decathlon City va \u00e0 la rencontre des clients urbains - 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