{"id":137480,"date":"2025-12-12T16:01:04","date_gmt":"2025-12-12T15:01:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137480"},"modified":"2025-12-12T16:56:57","modified_gmt":"2025-12-12T15:56:57","slug":"filet-pur-sante","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-sante\/","title":{"rendered":"[Filet Pur] Sant\u00e9\u00a0!"},"content":{"rendered":"\n<p>Alors que les multinationales rendent d\u00e9lib\u00e9r\u00e9ment nos jeunes accros \u00e0 des en-cas carr\u00e9ment toxiques, les acteurs du <em>fast casual <\/em>se posent en ardents d\u00e9fenseurs de la sant\u00e9 publique. Mais sont-ils vraiment cr\u00e9dibles&nbsp;? Un Filet Pur hautement v\u00e9n\u00e9neux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dommages collat\u00e9raux<\/h2>\n\n\n\n<p>Les Pringles sont l\u2019\u00e9quivalent du crack dans les supermarch\u00e9s et les Pop-Tarts, une drogue plus dure que l&rsquo;h\u00e9ro\u00efne, alors que les Oreos semblent \u00eatre la nouvelle coca\u00efne. Pire encore&nbsp;: les multinationales de l\u2019alimentation comme <strong>Coca-Cola<\/strong>, <strong>Kellogg<\/strong>, <strong>Kraft Heinz<\/strong>, <strong>Mars<\/strong>, <strong>Mondelez<\/strong>, <strong>Nestl\u00e9<\/strong> et <strong>PepsiCo<\/strong> ont affin\u00e9 les techniques marketing les plus fourbes de la diabolique industrie du tabac pour rendre la population mondiale totalement d\u00e9pendante de leurs irr\u00e9sistibles friandises.<\/p>\n\n\n\n<p>Chapeau, c\u2019est plus difficile qu\u2019il n\u2019y para\u00eet. Tout l\u2019art consiste \u00e0 empoisonner lentement ces toxicomanes sans d\u00e9fense tout en les maintenant en vie suffisamment longtemps pour exploiter au mieux leur <em>lifetime value<\/em>. Et \u00e0 fixer des prix aussi \u00e9lev\u00e9s que possible, mais pas au point de faire fuir les acheteurs. Car finalement, rendre les gens malades, ob\u00e8ses, d\u00e9prim\u00e9s et pauvres n\u2019est pas une fin en soi pour le <em>Big Food<\/em>, juste un dommage collat\u00e9ral de leur noble qu\u00eate de valeur actionnariale et de g\u00e9n\u00e9reux bonus pour les dirigeants. Tel est le d\u00e9sesp\u00e9rant <em>business model <\/em>des fabricants de produits de grande consommation. Et c\u2019est la s\u00e9curit\u00e9 sociale qui paiera finalement la facture. Au moins c\u2019est clair.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recette toxique<\/h2>\n\n\n\n<p>Attention&nbsp;: ce n\u2019est pas moi qui le dis \u2013 \u00e9videmment que ce n\u2019est pas moi, vous me connaissez, je suis la nuance incarn\u00e9e \u2013 mais le procureur g\u00e9n\u00e9ral de la ville de San Francisco, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/san-francisco-intente-un-proces-contre-coca-cola-mondelez-et-nestle-pour-leurs-aliments-ultratransformes\/\">qui a lanc\u00e9 une action retentissante contre dix g\u00e9ants de l\u2019agroalimentaire<\/a>. L\u2019accusation&nbsp;? Leurs aliments ultra-transform\u00e9s corrompent la population am\u00e9ricaine depuis des d\u00e9cennies \u00e0 grands coups de recettes toxiques truff\u00e9es d\u2019\u00e9mulsifiants, de conservateurs, d\u2019additifs, de colorants et d\u2019\u00e9dulcorants. Avec des cons\u00e9quences d\u00e9sastreuses pour la sant\u00e9 de la population. Le <em>Big Tobacco<\/em> rit sous cape.<\/p>\n\n\n\n<p>Il vaut la peine de regarder \u00e0 t\u00eate repos\u00e9e <a href=\"https:\/\/youtu.be\/75Md-rbrJNU?si=qa-HFujokkfy-aWf\">la vid\u00e9o de la conf\u00e9rence de presse<\/a> dans laquelle l<em>\u2019attorney<\/em> David Chiu admet \u00eatre lui-m\u00eame accro aux Pringles que sa m\u00e8re lui refilait dans son enfance \u00e0 condition qu\u2019il suive attentivement les cours de natation. Oui, cet en-cas qui se fait passer pour de la pomme de terre alors qu\u2019il s\u2019agit juste de diverses crasses recompos\u00e9es. Et aujourd\u2019hui encore, il \u00e9prouve les pires difficult\u00e9s \u00e0 r\u00e9sister \u00e0 la tentation. Un traumatisme de jeunesse, c\u2019est clair.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un complot pervers<\/h2>\n\n\n\n<p>Cet homme a besoin d\u2019un soutien psychologique. Et de pilules, sans doute. Car m\u00eame s\u2019il est visiblement \u00e9pargn\u00e9 par l\u2019ob\u00e9sit\u00e9 et si on ne dispose d\u2019aucune informations sur son taux de cholest\u00e9rol et sa tension art\u00e9rielle, tout adulte de plus de quarante-cinq ans a besoin de pilules. Car c\u2019est un complot pervers foment\u00e9 avec <em>Big Pharma<\/em>.<\/p>\n\n\n\n<p>De nouvelles preuves se sont accumul\u00e9es cette semaine, qu\u2019il s&rsquo;agisse de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/il-est-temps-pour-une-nouvelle-generation-chez-ben-jerrys-estime-peter-ter-kulve-pdg-de-magnum\/\">l&rsquo;introduction en Bourse r\u00e9ussie des cr\u00e8mes glac\u00e9es hautement addictives <strong>Magnum<\/strong> et <strong>Ben &amp; Jerry&rsquo;s<\/strong><\/a><strong><u>,<\/u><\/strong> de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-obtient-enfin-le-feu-vert-de-lue-pour-le-rachat-de-kellanova\/\">l&rsquo;approbation du deal entre Mars et <strong>Kellanova<\/strong><\/a> (qui nous vend non seulement de l&rsquo;amidon modifi\u00e9 puis aromatis\u00e9 sous forme de chips, mais aussi du pur sucre raffin\u00e9 d\u00e9guis\u00e9 en petits d\u00e9jeuners sains), ou du plan inf\u00e2me ourdi par PepsiCo consistant \u00e0 la fois \u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pepsico-reduit-ses-couts\/\">baisser le prix de ses snacks<\/a> et \u00e0 enrichir son cola en fibres comme cela pourrait \u00eatre un rem\u00e8de contre les art\u00e8res bouch\u00e9es. De la poudre aux yeux, rien de plus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tout est question de perception<\/h2>\n\n\n\n<p>Vous n\u2019\u00eates pas oblig\u00e9 de me croire, mais ce pourrait \u00eatre la derni\u00e8re fronti\u00e8re pour les grandes marques de l\u2019agroalimentaire. Combien de temps pourront-elles continuer \u00e0 fuir leur responsabilit\u00e9 dans l\u2019\u00e9pid\u00e9mie d\u2019ob\u00e9sit\u00e9&nbsp;? Combien de temps leurs demi-mesures volontaires suffiront-elles \u00e0 emp\u00eacher l\u2019adoption de r\u00e8gles strictes&nbsp;? Je ne serais pas tr\u00e8s serein \u00e0 leur place. Car s\u2019il y a beaucoup \u00e0 dire sur le ministre am\u00e9ricain de la Sant\u00e9, Robert F. Kennedy Jr. \u2013 qu\u2019il a au moins un sacr\u00e9 grain, par exemple \u2013, on ne peut certainement pas le qualifier de gauchiste alternatif, et cela ne l\u2019a pas emp\u00each\u00e9 de d\u00e9j\u00e0 tirer plusieurs coups de semonce. Qu\u2019attend Frank Vandenbroucke&nbsp;?<\/p>\n\n\n\n<p>Est-ce une co\u00efncidence si c\u2019est cette semaine que j\u2019ai \u00e9t\u00e9 invit\u00e9 \u00e0 assister \u00e0 l\u2019ouverture de deux concepts de restauration <em>fast casual<\/em> pr\u00e9tendument sains et durables&nbsp;? \u00c0 commencer par <strong>Exki<\/strong>, qui se profile comme une alternative saine et verte \u2013 sauf pour les r\u00e9sultats, qui sont dans le rouge \u2013 depuis 2001. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/avec-une-nouvelle-identite-de-marque-exki-ambitionne-de-se-developper-en-flandre\/\">Dans le nouvel am\u00e9nagement, ce ne sont pas moins de trois nuances de vert qui donnent le ton<\/a>. Tout est question de perception. Il y a \u00e9videmment des salades, mais aussi, un peu plus loin, de succulents croques de focaccia \u00e0 la mozzarella et \u00e0 la tomate, de g\u00e9n\u00e9reuses quiches ou \u2013 ce qui est tout \u00e0 fait nouveau \u2013 des gaufres de Li\u00e8ge chaudes, moelleuses et \u00e9videmment tr\u00e8s sucr\u00e9es (\u00e0 Bruxelles&nbsp;!). Le choix est vite fait, n\u2019est-ce pas&nbsp;?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Indignes<\/h2>\n\n\n\n<p>Et que nous sort encore l\u2019infatigable Lieven Vanlommel, qui aime se pr\u00e9senter comme un marchand simple de l\u00e9gumes alors qu\u2019il vend des quantit\u00e9s indignes de p\u00e2tes\u00a0? <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-images-foodmaker-cafe-veut-rendre-lalimentation-saine-plus-accessible\/\">Ce magnifique nouveau <strong>Foodmaker<\/strong> Caf\u00e9<\/a> a \u00e9t\u00e9 carr\u00e9ment dessin\u00e9 par les cr\u00e9ateurs des fameux \u00e9clairs color\u00e9s de <strong>Chez Claire<\/strong>. C\u2019est vraiment chercher le b\u00e2ton pour se faire battre. Et ils servent m\u00eame de la Duvel au f\u00fbt\u00a0! Je parie que le houblon ne provient de sa ferme bio de Campine. Sans compter qu\u2019il est honteux de profiter ainsi d\u2019une des rares faiblesses de notre Captain of Retail \u2013 qui travaille plus dur que jamais \u00e0 sa condition physique. Une chance que ce premier \u00e9tablissement se trouve \u00e0 Bruxelles, o\u00f9 notre Grand Timonier ne se rend que s\u2019il y est vraiment contraint.<\/p>\n\n\n\n<p>J\u2019ai d\u2019ailleurs une petite id\u00e9e des d\u00e9lices d\u00e9cadents qui vous sont actuellement propos\u00e9s par <strong>Carrefour<\/strong>, qui semble vouloir rester en Belgique au moins pour la prochaine p\u00e9riode de f\u00eates. Car pendant que vous pensiez que j\u2019\u00e9crivais cette chronique, j\u2019ai eu droit \u00e0 une petite visite guid\u00e9e des rayons F\u00eates \u00e0 Zemst. Si cela en valait la peine&nbsp;? Vous le saurez bient\u00f4t. Eh oui, votre serviteur est multit\u00e2che. Et vous&nbsp;? \u00c0 la semaine prochaine&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que les multinationales rendent d\u00e9lib\u00e9r\u00e9ment nos jeunes accros \u00e0 des en-cas carr\u00e9ment toxiques, les acteurs du fast casual se posent en ardents d\u00e9fenseurs de la sant\u00e9 publique. Mais sont-ils vraiment cr\u00e9dibles\u00a0? Un Filet Pur hautement v\u00e9n\u00e9neux.<\/p>\n","protected":false},"author":22,"featured_media":137428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[222,879,1062,1487,959,1813,564,251,235],"topic":[205,386],"region":[],"class_list":["post-137480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-coca-cola","company-exki","company-foodmaker","company-kellanova","company-kraft-heinz","company-magnum-ice-cream-company","company-mars","company-mondelez","company-pepsico","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Filet Pur] Sant\u00e9\u00a0! 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