{"id":137489,"date":"2025-12-12T16:27:17","date_gmt":"2025-12-12T15:27:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137489"},"modified":"2025-12-12T16:27:19","modified_gmt":"2025-12-12T15:27:19","slug":"fietsen-wildiers-detrone-bike-republic-en-tant-que-leader-du-marche-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/fietsen-wildiers-detrone-bike-republic-en-tant-que-leader-du-marche-belge\/","title":{"rendered":"Fietsen Wildiers d\u00e9tr\u00f4ne Bike Republic en tant que leader du march\u00e9 belge"},"content":{"rendered":"\n<p>Avec le rachat de son concurrent <strong>Raida<\/strong>, <strong>Fietsen Wildiers<\/strong> devient la plus grande cha\u00eene de magasins de v\u00e9los de Belgique, avec 35 succursales. Malgr\u00e9 cette consolidation, le march\u00e9 belge du v\u00e9lo reste fragment\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab La taille est cruciale \u00bb<\/h2>\n\n\n\n<p>Fietsen Wildiers, un d\u00e9taillant qui compte une vingtaine de magasins de v\u00e9los dans le nord du pays, rach\u00e8te douze magasins de Raida, situ\u00e9s autour de Bruxelles et en Flandre orientale et occidentale, ainsi que trois magasins de v\u00e9los de Gaethofs dans le Limbourg. C&rsquo;est ce que rapporte De Tijd. L&rsquo;entreprise devient ainsi plus grande que <strong>Bike Republic<\/strong>, la cha\u00eene de magasins de v\u00e9los de<strong> Colruyt<\/strong> <strong>Group<\/strong>, qui compte 32 magasins. <strong>Lucien<\/strong>, la cha\u00eene du groupe de mobilit\u00e9 D&rsquo;Ieteren, compte plus de 20 magasins.<\/p>\n\n\n\n<p>\u00ab <a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/fietsen-wildiers-grootste-fietsketen-van-vlaanderen-na-overname-van-raida\/10640229.html\">Le march\u00e9 se professionnalise \u00e0 un rythme effr\u00e9n\u00e9<\/a>, ce qui rend la taille cruciale pour continuer \u00e0 cro\u00eetre de mani\u00e8re saine \u00bb, d\u00e9clare Kris Voet, directeur g\u00e9n\u00e9ral de Wildiers, au journal. Selon ses propres d\u00e9clarations, la cha\u00eene repr\u00e9sente, apr\u00e8s l&rsquo;acquisition, 14 000 nouveaux v\u00e9los par an et m\u00eame un quart de tous les speed pedelecs. Les dirigeants des entreprises rachet\u00e9es rejoignent le comit\u00e9 de direction et le gouvernement flamand entre dans le capital via le Welvaartsfonds (fonds de prosp\u00e9rit\u00e9) de la soci\u00e9t\u00e9 d&rsquo;investissement publique PMV.<\/p>\n\n\n\n<p>Raida a \u00e9t\u00e9 cr\u00e9\u00e9e en mai 2022 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/raida-compte-deja-22-magasins-de-velos\/\">apr\u00e8s la fusion de trois d\u00e9taillants r\u00e9gionaux de v\u00e9los.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec le rachat de son concurrent Raida, Fietsen Wildiers devient la plus grande cha\u00eene de magasins de v\u00e9los de Belgique, avec 35 succursales. Malgr\u00e9 cette consolidation, le march\u00e9 belge du v\u00e9lo reste toutefois fragment\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":137490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[43],"company":[359,1916],"topic":[282],"region":[226],"class_list":["post-137489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","extra-plus","company-bike-republic","company-wildiers","topic-acquisition","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fietsen Wildiers d\u00e9tr\u00f4ne Bike Republic en tant que leader du march\u00e9 belge - RetailDetail 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