{"id":137558,"date":"2025-12-15T11:44:00","date_gmt":"2025-12-15T10:44:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137558"},"modified":"2025-12-15T12:23:59","modified_gmt":"2025-12-15T11:23:59","slug":"la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/","title":{"rendered":"\u00ab La part de march\u00e9 des hypermarch\u00e9s Carrefour augmente pendant les f\u00eates \u00bb"},"content":{"rendered":"\n

Chaque ann\u00e9e, pendant la p\u00e9riode de fin d’ann\u00e9e, la part de march\u00e9 des hypermarch\u00e9s Carrefour<\/strong> augmente. Cela s’explique par la gamme \u00e9tendue de produits propos\u00e9s et l’accent mis sur l’innovation, explique Nathalie Matterne, directrice des achats.<\/p>\n\n\n\n

Part importante de l’innovation<\/h2>\n\n\n\n

\u00ab Selon les chiffres de NielsenIQ, nous d\u00e9tenons 14 % de parts de march\u00e9 en Belgique, mais notre part d’innovation atteint 30 % \u00bb, explique Nathalie Matterne, directrice marchandise chez Carrefour Belgique. Le d\u00e9taillant se d\u00e9marque gr\u00e2ce \u00e0 son assortiment innovant. De plus, la part de march\u00e9 des hypermarch\u00e9s augmente toujours pendant la p\u00e9riode de fin d’ann\u00e9e, lorsque les acheteurs recherchent de l’inspiration pour des plats sp\u00e9ciaux et des id\u00e9es de cadeaux. La part de la marque maison augmente \u00e9galement en d\u00e9cembre.<\/p>\n\n\n\n

Chez Carrefour, la pr\u00e9paration des f\u00eates de fin d’ann\u00e9e commence d\u00e8s janvier : \u00ab Nous effectuons alors une analyse \u00ab\u00a0post mortem\u00a0\u00bb : qu’est-ce qui a fonctionn\u00e9, qu’est-ce qui n’a pas fonctionn\u00e9, qu’ont fait nos coll\u00e8gues et concurrents en Belgique et \u00e0 l’\u00e9tranger ? \u00c0 partir de mars, nous informons nos fournisseurs de ce que nous voulons am\u00e9liorer et nous \u00e9coutons leurs propositions. Lors de notre salon en septembre, nous pr\u00e9sentons l’assortiment \u00e0 nos magasins, et \u00e0 partir de novembre, il appara\u00eet dans les rayons. \u00bb Les clients peuvent ainsi tester certains produits : ils ach\u00e8tent par exemple trois petits troncs de No\u00ebl \u00e0 l’avance afin de faire leur choix pour le r\u00e9veillon.<\/p>\n\n\n\n

Large assortiment<\/h2>\n\n\n\n

Matterne n’ignore pas que de nombreux coll\u00e8gues d\u00e9voilent leur offre de No\u00ebl tr\u00e8s t\u00f4t \u00e0 l’automne, mais Carrefour ne se lance pas dans cette course, dit-elle : \u00ab Vendre des boules de No\u00ebl en septembre ? Nous ne le ferons pas ! Nous avons suffisamment d’autres moments d’activation \u00e0 l’automne : la rentr\u00e9e scolaire, le festival du vin, Halloween… Nous suivons les saisons, c’est inscrit dans notre strat\u00e9gie Act for Food. \u00bb<\/p>\n\n\n\n

Les hypermarch\u00e9s ont pour particularit\u00e9 de devoir proposer des solutions pour tous les types de clients, quel que soit leur budget : \u00ab Nous proposons le mix le plus large, du plus \u00e9conomique au plus haut de gamme. \u00bb Une visite de l’hypermarch\u00e9 de Zemst l’illustre bien. Le rayon Lego semble avoir \u00e9t\u00e9 pill\u00e9 : m\u00eame les sets les plus chers, qui co\u00fbtent parfois plusieurs centaines d’euros, s’envolent rapidement. Une vaisselle Carrefour \u00e0 prix doux, qui est apparemment devenue tr\u00e8s populaire sur TikTok, est \u00e9galement tr\u00e8s recherch\u00e9e. Les ventes de fleurs et de plantes augmentent de 60 % pendant cette p\u00e9riode.<\/p>\n\n\n\n

Ouverture le dimanche<\/h2>\n\n\n\n

En mati\u00e8re d’alimentation, il est clair que les gens se laissent aller pendant les f\u00eates. Les chiffres sont presque hallucinants : en d\u00e9cembre, Carrefour vend 1 million d’hu\u00eetres, 300 000 sachets de croquettes de sa marque maison, 48 kilom\u00e8tres de b\u00fbches de No\u00ebl fra\u00eeches, 30 000 dindes et chapons, 75 000 plateaux de fromages, 130 000 paquets d’amuse-gueules de la marque maison… Les ventes de scampis et de crevettes triplent, tout comme celles de saumon fum\u00e9. Le chiffre d’affaires du poisson augmente de 80 %, celui de la cr\u00e8me culinaire de 60 %, celui du beurre et de la margarine de 50 %, celui des champignons de 80 % et celui des endives de 50 %.<\/p>\n\n\n\n

Mais les alternatives non alcoolis\u00e9es connaissent \u00e9galement une forte augmentation, tout comme les produits v\u00e9g\u00e9tariens. Les portions individuelles ont le vent en poupe, l’attention se porte sur les allergies et les intol\u00e9rances : sans gluten, sans lactose, moins de sucre. Comme les gens veulent passer moins de temps \u00e0 cuisiner et profiter davantage de la convivialit\u00e9, les ventes de produits traiteur pr\u00eats \u00e0 consommer, de raclette et de fondue augmentent \u00e9galement. <\/p>\n\n\n\n

La part des commandes en ligne augmente \u00e9galement. Les attentes sont \u00e9lev\u00e9es pour l’ouverture dominicale du 21 d\u00e9cembre, avec une promotion 1+1 sur les petits appareils \u00e9lectrom\u00e9nagers. Et puis, la v\u00e9ritable offensive dominicale doit encore commencer, \u00e0 partir du 18 janvier…<\/p>\n","protected":false},"excerpt":{"rendered":"

Chaque ann\u00e9e, pendant la p\u00e9riode de fin d’ann\u00e9e, la part de march\u00e9 des hypermarch\u00e9s Carrefour augmente. Cela s’explique par la gamme \u00e9tendue de produits propos\u00e9s et l’accent mis sur l’innovation, explique Nathalie Matterne, directrice des achats. <\/p>\n","protected":false},"author":3,"featured_media":137559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[87],"topic":[643,488],"region":[226],"class_list":{"0":"post-137558","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-carrefour","11":"topic-interview","12":"topic-marketing","13":"region-belgique"},"acf":[],"yoast_head":"\n\u00ab La part de march\u00e9 des hypermarch\u00e9s Carrefour augmente pendant les f\u00eates \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pendant la p\u00e9riode de fin d'ann\u00e9e, la part de march\u00e9 des hypermarch\u00e9s Carrefour augmente. Cela s'explique par la gamme \u00e9tendue et l'accent mis sur l'innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab La part de march\u00e9 des hypermarch\u00e9s Carrefour augmente pendant les f\u00eates \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Pendant la p\u00e9riode de fin d'ann\u00e9e, la part de march\u00e9 des hypermarch\u00e9s Carrefour augmente. Cela s'explique par la gamme \u00e9tendue et l'accent mis sur l'innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T10:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:23:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/nathalie-matterne-carrefour-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"\u00ab La part de march\u00e9 des hypermarch\u00e9s Carrefour augmente pendant les f\u00eates \u00bb\",\"datePublished\":\"2025-12-15T10:44:00+00:00\",\"dateModified\":\"2025-12-15T11:23:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/\"},\"wordCount\":683,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/nathalie-matterne-carrefour-scaled-1.jpeg\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/\",\"name\":\"\u00ab La part de march\u00e9 des hypermarch\u00e9s Carrefour augmente pendant les f\u00eates \u00bb - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/nathalie-matterne-carrefour-scaled-1.jpeg\",\"datePublished\":\"2025-12-15T10:44:00+00:00\",\"dateModified\":\"2025-12-15T11:23:59+00:00\",\"description\":\"Pendant la p\u00e9riode de fin d'ann\u00e9e, la part de march\u00e9 des hypermarch\u00e9s Carrefour augmente. Cela s'explique par la gamme \u00e9tendue et l'accent mis sur l'innovation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/nathalie-matterne-carrefour-scaled-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/nathalie-matterne-carrefour-scaled-1.jpeg\",\"width\":2560,\"height\":1920,\"caption\":\"Nathalie Matterne, Carrefour Belgium\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00ab La part de march\u00e9 des hypermarch\u00e9s Carrefour augmente pendant les f\u00eates \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00ab La part de march\u00e9 des hypermarch\u00e9s Carrefour augmente pendant les f\u00eates \u00bb - RetailDetail BE","description":"Pendant la p\u00e9riode de fin d'ann\u00e9e, la part de march\u00e9 des hypermarch\u00e9s Carrefour augmente. Cela s'explique par la gamme \u00e9tendue et l'accent mis sur l'innovation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00ab La part de march\u00e9 des hypermarch\u00e9s Carrefour augmente pendant les f\u00eates \u00bb - RetailDetail BE","og_description":"Pendant la p\u00e9riode de fin d'ann\u00e9e, la part de march\u00e9 des hypermarch\u00e9s Carrefour augmente. Cela s'explique par la gamme \u00e9tendue et l'accent mis sur l'innovation.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/","og_site_name":"RetailDetail BE","article_published_time":"2025-12-15T10:44:00+00:00","article_modified_time":"2025-12-15T11:23:59+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/nathalie-matterne-carrefour-scaled-1.jpeg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"\u00ab La part de march\u00e9 des hypermarch\u00e9s Carrefour augmente pendant les f\u00eates \u00bb","datePublished":"2025-12-15T10:44:00+00:00","dateModified":"2025-12-15T11:23:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/"},"wordCount":683,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/nathalie-matterne-carrefour-scaled-1.jpeg","articleSection":["Food","Food"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/","name":"\u00ab La part de march\u00e9 des hypermarch\u00e9s Carrefour augmente pendant les f\u00eates \u00bb - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/nathalie-matterne-carrefour-scaled-1.jpeg","datePublished":"2025-12-15T10:44:00+00:00","dateModified":"2025-12-15T11:23:59+00:00","description":"Pendant la p\u00e9riode de fin d'ann\u00e9e, la part de march\u00e9 des hypermarch\u00e9s Carrefour augmente. Cela s'explique par la gamme \u00e9tendue et l'accent mis sur l'innovation.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/nathalie-matterne-carrefour-scaled-1.jpeg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/nathalie-matterne-carrefour-scaled-1.jpeg","width":2560,"height":1920,"caption":"Nathalie Matterne, Carrefour Belgium"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"\u00ab La part de march\u00e9 des hypermarch\u00e9s Carrefour augmente pendant les f\u00eates \u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/nathalie-matterne-carrefour-scaled-1.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/137558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=137558"}],"version-history":[{"count":2,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/137558\/revisions"}],"predecessor-version":[{"id":137590,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/137558\/revisions\/137590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/137559"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=137558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=137558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=137558"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=137558"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=137558"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=137558"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=137558"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=137558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}