{"id":137736,"date":"2025-12-16T12:21:18","date_gmt":"2025-12-16T11:21:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137736"},"modified":"2026-01-23T10:00:42","modified_gmt":"2026-01-23T09:00:42","slug":"magnum-ecarte-le-president-de-ben-jerrys","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/magnum-ecarte-le-president-de-ben-jerrys\/","title":{"rendered":"Magnum \u00e9carte la pr\u00e9sidente de Ben &amp; Jerry&rsquo;s"},"content":{"rendered":"\n<p><strong>The Magnum Ice Cream Company<\/strong> licencie Anuradha Mittal, pr\u00e9sidente du conseil d&rsquo;administration de <strong>Ben &amp; Jerry&rsquo;s<\/strong>. La soci\u00e9t\u00e9 cot\u00e9e en bourse esp\u00e8re ainsi reprendre le contr\u00f4le de la marque de glaces militante dans un conflit qui dure depuis longtemps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Prise de pouvoir flagrante \u00bb<\/h2>\n\n\n\n<p>La pr\u00e9sidente Mittal est <a href=\"https:\/\/www.ft.com\/content\/7513da03-ac49-4d2e-9718-2af2b7fd8188\">\u00e9cart\u00e9e<\/a> par Magnum \u00e0 la suite d&rsquo;une enqu\u00eate sur des conflits d&rsquo;int\u00e9r\u00eats au sein de l&rsquo;organisation caritative de Ben &amp; Jerry&rsquo;s, rapporte le Financial Times. Mittal aurait \u00e9t\u00e9 inform\u00e9e qu&rsquo;elle n&rsquo;\u00e9tait plus apte \u00e0 occuper le poste de pr\u00e9sidente du conseil d&rsquo;administration ind\u00e9pendant de Ben &amp; Jerry&rsquo;s. Parall\u00e8lement, deux autres membres du conseil d&rsquo;administration, Daryn Dodson et Jennifer Henderson, devront \u00e9galement d\u00e9missionner, car le TMICC a fix\u00e9 une limite de neuf ans pour le mandat des membres du conseil d&rsquo;administration.<\/p>\n\n\n\n<p>Il s&rsquo;agit d&rsquo;un nouveau chapitre dans un conflit de longue date entre l&rsquo;ancienne division glaces d&rsquo;<strong>Unilever<\/strong>, cot\u00e9e en bourse depuis la semaine derni\u00e8re, et la marque activiste Ben &amp; Jerry&rsquo;s, vendue en 2000 \u00e0 la multinationale par ses fondateurs Ben Cohen et Jerry Greenfield. Lors de cette vente, ils ont obtenu des garanties quant au respect de la mission sociale de la marque, mais ces derni\u00e8res ann\u00e9es, le propri\u00e9taire est intervenu suite \u00e0 des critiques \u00e0 l&rsquo;encontre du pr\u00e9sident am\u00e9ricain Trump et du conflit \u00e0 Gaza.<\/p>\n\n\n\n<p>Les fondateurs plaident pour <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-fondateurs-de-ben-jerrys-appellent-a-la-liberation-de-leur-marque\/\">que leur marque de glaces soit \u00ab lib\u00e9r\u00e9e \u00bb de la soci\u00e9t\u00e9 m\u00e8re<\/a>, mais le propri\u00e9taire refuse d&rsquo;entendre parler de cela. Greenfield a depuis d\u00e9missionn\u00e9, mais Cohen a promis qu&rsquo;il continuerait \u00e0 mener la vie dure au TMICC tant qu&rsquo;il refuserait de vendre la marque. Dans une r\u00e9action, il qualifie le licenciement de trois membres du conseil d&rsquo;administration de \u00ab coup de force flagrant \u00bb. Le PDG de Magnum, Peter ter Kulve, estime qu&rsquo;il est temps que les fondateurs, aujourd&rsquo;hui septuag\u00e9naires, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/il-est-temps-pour-une-nouvelle-generation-chez-ben-jerrys-estime-peter-ter-kulve-pdg-de-magnum\/\">passent le relais \u00e0 une nouvelle g\u00e9n\u00e9ration<\/a>, a-t-il d\u00e9clar\u00e9 la semaine derni\u00e8re au Financial Times.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soci\u00e9t\u00e9 Magnum Ice Cream Company licencie Anuradha Mittal, pr\u00e9sidente du conseil d&rsquo;administration de Ben &amp; Jerry&rsquo;s. La soci\u00e9t\u00e9 cot\u00e9e en bourse esp\u00e8re ainsi reprendre le contr\u00f4le de la marque de glaces militante dans un conflit qui dure depuis longtemps.<\/p>\n","protected":false},"author":3,"featured_media":137737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[755,1813,260],"topic":[282],"region":[446],"class_list":{"0":"post-137736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-ben-jerrys","10":"company-magnum-ice-cream-company","11":"company-unilever","12":"topic-acquisition","13":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnum \u00e9carte la pr\u00e9sidente de Ben &amp; 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