{"id":13778,"date":"2016-06-10T07:16:43","date_gmt":"2016-06-10T07:16:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-colruyt-0-1-2\/"},"modified":"2016-06-10T07:16:43","modified_gmt":"2016-06-10T07:16:43","slug":"aldi-colruyt-0-1-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-colruyt-0-1-2\/","title":{"rendered":"Aldi \u2013 Colruyt 0-1?"},"content":{"rendered":"<p><strong>Colruyt <\/strong>a bien contr\u00e9 l\u2019attaque d\u2019<strong>Aldi<\/strong> le weekend dernier. Mais qui gagnera la partie au bout de 90 minutes ? Voil\u00e0 la question ! <strong>RetailDetail Food<\/strong> vous propose un petit tour d\u2019horizon de la semaine \u00e9coul\u00e9e.<\/p>\n<p><!--break--><\/p>\n<h2>Cannibalisation ?<\/h2>\n<p>Lorsque vous proposez <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/ferrero-coca-cola-mars-et-pg-font-leur-entr%C3%A9e-dans-les-rayons-daldi-belgique\" target=\"_blank\" rel=\"noopener\">des produits de marques \u00e0 prix plancher dans votre folder<\/a>, soyez s\u00fbrs que Colruyt r\u00e9agira au quart de tour. Et il n\u2019en fut pas autrement. Sans le vouloir, Aldi et ses fournisseurs de marques ont fait la publicit\u00e9 du syst\u00e8me \u2018Prix Rouges\u2019 de Colruyt, qui une fois plus a fait ses preuves. Jolie contre-attaque, un but r\u00e9glementaire, et certainement pas de hors-jeu car il s\u2019agissait d\u2019un owngoal.<\/p>\n<p>\nMais qu\u2019est-ce qui motive les marques \u00e0 s\u2019exposer dans les rayons d\u2019Aldi \u00e0 prix plancher ? Admettons, une \u00e9tude de <strong>GfK<\/strong> nous rappelle que bon nombre de \u2018brandlovers\u2019 pour des raisons budg\u00e9taires choisissent d\u2019aller faire leurs courses chez les hard discounters. Un\u00a0 ph\u00e9nom\u00e8ne \u00e0 exploiter, certes, mais il y a un risque de cannibalisation. Car m\u00eame si c\u2019\u00e9tait gratuit, les consommateurs n\u2019utiliseront pas davantage d\u2019adoucissant <strong>Lenor<\/strong> et ne tartinerons pas plus g\u00e9n\u00e9reusement leur pain de <strong>Nutella<\/strong>. Ces ventes se feront donc au d\u00e9triment des autres retailers.<\/p>\n<p>\nIl n\u2019en va\u00a0 pas de m\u00eame pour les cat\u00e9gories plus \u00e9lastiques : le sachet de <strong>M&amp;M\u2019s <\/strong>et la bouteille de <strong>Coca-Cola\u00a0 <\/strong>se vendront d\u2019office. C\u2019est donc du chiffre d\u2019affaire en plus. Sauf en Su\u00e8de, o\u00f9 les M&amp;M\u2019s ont \u00e9t\u00e9 bannis des rayons. Malgr\u00e9 tout nous sommes impatients de d\u00e9couvrir quelles autres marques feront leur entr\u00e9e chez Aldi\u00a0 dans les semaines \u00e0 vernir (ou peut-\u00eatre d\u00e8s samedi prochain ?) Pas vous ?<\/p>\n<h2>\nLe vrai danger<\/h2>\n<p>Mais le vrai danger ne se pointe-t-il pas ailleurs ? <strong>Amazon Fresh <\/strong>poursuit sa conqu\u00eate de l\u2019Europe et vient de se lancer au Royaume-Uni. Ils se rapprochent dangereusement, n\u2019est-ce pas ? Et le g\u00e9ant alimentaire <strong>Nestl\u00e9<\/strong> mise pleinement sur <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/nestl%C3%A9-%C3%A9tend-son-offre-sur-alibaba\" target=\"_blank\" rel=\"noopener\">un partenariat avec Alibaba<\/a>. Les retailers alimentaires doivent-ils s\u2019armer contre la menace de nouveaux acteurs du e-commerce ? <strong>Walmart<\/strong> pour sa part pense que oui et donne le bon exemple.<\/p>\n<p>\nMais la concurrence peut \u00e9galement venir d\u2019acteurs inattendus comme <strong>IKEA <\/strong>qui renforce ses ambitions alimentaires en ouvrant <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/ikea-ouvre-un-restaurant-%C3%A9ph%C3%A9m%C3%A8re-%C3%A0-paris\" target=\"_blank\" rel=\"noopener\">un restaurant pop-up \u00e0 Paris<\/a>. Et parlant de prix bas : <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/l%E2%80%99europe-veut-mieux-prot%C3%A9ger-les-petits-agriculteurs\" target=\"_blank\" rel=\"noopener\">l\u2019Europe veut prot\u00e9ger les petits agriculteurs europ\u00e9ens<\/a> contre les prix bas et les paiements tardifs des supermarch\u00e9s, qui ont trop de pouvoir. Une l\u00e9gislation\u00a0s&rsquo;annonce. Mais cela suffira-t-il ?<\/p>\n<p>\nPar ailleurs nous apprenions cette semaine que le holding chapeautant <strong>Delacre<\/strong> et <strong>Godiva <\/strong>nourrissait d\u2019ambitieux projets boursiers, que le groupe de surgel\u00e9s <strong>Ardo <\/strong>entamait une joint-venture en Croatie et que le \u2018slow food retailer\u2019 <strong>Eataly <\/strong>lan\u00e7ait un concept autoroutier.<\/p>\n<p>\nEt pour ceux qui tout \u00e0 l\u2019heure s\u2019installeront devant leur \u00e9cran pour suivre le match d\u2019ouverture du Championnat d\u2019Europe de football, ils pourront d\u00e9guster les salades de p\u00e2tes et les wraps pr\u00e9f\u00e9r\u00e9s de Vincent Kompany, d\u00e9velopp\u00e9s par <strong>Starmeal<\/strong> et <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/starmeal-conclut-un-partenariat-avec-vincent-kompany\" target=\"_blank\" rel=\"noopener\">baptis\u00e9s \u2018Vincent\u2019s favorite\u2019<\/a>. Cela vous tente ? A vendredi prochain !<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt a bien contr\u00e9 l\u2019attaque d\u2019Aldi le weekend dernier. Mais qui gagnera la partie au bout de 90 minutes ? Voil\u00e0 la question ! RetailDetail Food vous propose un petit tour d\u2019horizon de la semaine \u00e9coul\u00e9e. Cannibalisation ? Lorsque vous proposez des produits de marques \u00e0 prix plancher dans votre folder, soyez s\u00fbrs que Colruyt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi \u2013 Colruyt 0-1? - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-colruyt-0-1-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi \u2013 Colruyt 0-1? - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Colruyt a bien contr\u00e9 l\u2019attaque d\u2019Aldi le weekend dernier. Mais qui gagnera la partie au bout de 90 minutes ? Voil\u00e0 la question ! RetailDetail Food vous propose un petit tour d\u2019horizon de la semaine \u00e9coul\u00e9e. Cannibalisation ? 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