{"id":137823,"date":"2025-12-17T09:26:41","date_gmt":"2025-12-17T08:26:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137823"},"modified":"2025-12-17T09:26:42","modified_gmt":"2025-12-17T08:26:42","slug":"ahold-delhaize-fusionne-les-chaines-de-supermarches-roumaines-mega-image-et-profi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-fusionne-les-chaines-de-supermarches-roumaines-mega-image-et-profi\/","title":{"rendered":"Ahold Delhaize fusionne les cha\u00eenes de supermarch\u00e9s roumaines Mega Image et Profi"},"content":{"rendered":"\n<p>Les cha\u00eenes de supermarch\u00e9s roumaines <strong>Mega Image <\/strong>et <strong>Profi<\/strong>, toutes deux d\u00e9tenues depuis cette ann\u00e9e par <strong>Ahold Delhaize<\/strong>, fusionnent en une seule entit\u00e9 juridique. Les deux enseignes continueront \u00e0 op\u00e9rer sous leur propre marque, mais leur structure organisationnelle sera int\u00e9gr\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prochaine \u00e9tape apr\u00e8s l&rsquo;acquisition<\/h2>\n\n\n\n<p>Au d\u00e9but de cette ann\u00e9e, Ahold Delhaize a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-rondt-overname-profi-in-roemenie-af\/\">finalis\u00e9 l&rsquo;acquisition de la cha\u00eene de supermarch\u00e9s Profi<\/a> en Roumanie. \u00ab La Roumanie est l&rsquo;un des march\u00e9s les plus dynamiques de notre portefeuille \u00bb, d\u00e9clarait-on alors. Ahold Delhaize positionne d\u00e9sormais cette fusion comme une \u00e9tape strat\u00e9gique visant \u00e0 tirer parti des \u00e9conomies d&rsquo;\u00e9chelle et \u00e0 accro\u00eetre l&rsquo;efficacit\u00e9 op\u00e9rationnelle en Roumanie. Dans le m\u00eame temps, Mega Image et Profi souhaitent conserver leur ancrage local.<\/p>\n\n\n\n<p>Mircea Moga, actuel PDG de Mega Image Roumanie, voit dans cette fusion avant tout une opportunit\u00e9 de combiner taille et proximit\u00e9. \u00ab Cette fusion offre aux deux marques la <a href=\"https:\/\/www.profi.ro\/mega-image-si-profi-rom-food-isi-unesc-fortele-pentru-a-creste-eficienta-si-sprijinul-acordat-comunitatii-locale-pastrand-in-acelasi-timp-identitatea-distincta-a-fiecarui-brand\/\">possibilit\u00e9 de rester connect\u00e9es localement<\/a> avec leurs clients tout en r\u00e9unissant leurs \u00e9quipes, leur expertise et leur engagement commun envers les communaut\u00e9s \u00bb, explique-t-il. \u00ab En combinant nos forces, nous pouvons offrir plus de valeur \u00e0 nos clients, soutenir plus efficacement les producteurs locaux et renforcer les liens dans chaque communaut\u00e9 o\u00f9 nous sommes actifs. \u00bb<\/p>\n\n\n\n<p>La fusion prendra effet le 31 mars. Elle sera dirig\u00e9e par Xavier Piesvaux, ancien PDG de Delhaize, qui prendra la t\u00eate des activit\u00e9s roumaines le 1er janvier. Ensemble, Mega Image et Profi comptent environ 2 700 magasins et quelque 40 000 employ\u00e9s. Les cha\u00eenes desservent des clients dans plus de 800 villes et communes \u00e0 travers la Roumanie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les cha\u00eenes de supermarch\u00e9s roumaines Mega Image et Profi, toutes deux d\u00e9tenues depuis cette ann\u00e9e par Ahold Delhaize, fusionnent en une seule entit\u00e9 juridique. Les deux enseignes continueront \u00e0 op\u00e9rer sous leur propre marque, mais leur structure organisationnelle sera int\u00e9gr\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":137824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[124,1599,1598],"topic":[332],"region":[243],"class_list":{"0":"post-137823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-ahold-delhaize","10":"company-mega-image","11":"company-profi","12":"topic-restructuration","13":"region-europe"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ahold Delhaize fusionne les 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