{"id":137829,"date":"2025-12-17T10:15:22","date_gmt":"2025-12-17T09:15:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137829"},"modified":"2025-12-17T10:15:24","modified_gmt":"2025-12-17T09:15:24","slug":"comment-la-maison-mere-de-mediamarkt-souhaite-devenir-une-entreprise-de-services-omnicanale","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/comment-la-maison-mere-de-mediamarkt-souhaite-devenir-une-entreprise-de-services-omnicanale\/","title":{"rendered":"Comment MediaMarkt souhaite devenir une \u00ab entreprise de services omnicanale \u00bb"},"content":{"rendered":"\n<p><strong>Ceconomy<\/strong>, le groupe propri\u00e9taire de <strong>MediaMarkt<\/strong> et <strong>Saturn<\/strong>, a enregistr\u00e9 cette ann\u00e9e une hausse tant de son chiffre d&rsquo;affaires que de ses b\u00e9n\u00e9fices. Le groupe sp\u00e9cialis\u00e9 dans l&rsquo;\u00e9lectronique souhaite se positionner explicitement comme une \u00ab entreprise de services omnicanaux \u00bb et r\u00e9alise d\u00e9j\u00e0 plus d&rsquo;un quart de son chiffre d&rsquo;affaires en ligne. Les cartes sont donc bien distribu\u00e9es pour le rachat imminent par <strong>JD.com<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Cette ann\u00e9e nous rend fiers \u00bb<\/h2>\n\n\n\n<p>Le chiffre d&rsquo;affaires du groupe a augment\u00e9 de 5,7 % pour atteindre 23,1 milliards d&rsquo;euros au cours de l&rsquo;exercice 2024\/2025. Tous les trimestres ont \u00e9t\u00e9 marqu\u00e9s par une croissance, mais c&rsquo;est surtout le quatri\u00e8me trimestre qui a contribu\u00e9 \u00e0 hauteur de 5,5 milliards d&rsquo;euros. L&rsquo;EBIT ajust\u00e9 a augment\u00e9 de 72 millions d&rsquo;euros pour atteindre 378 millions d&rsquo;euros, ce qui permet \u00e0 Ceconomy d&rsquo;am\u00e9liorer sa rentabilit\u00e9 pour le onzi\u00e8me trimestre cons\u00e9cutif.<\/p>\n\n\n\n<p>Le PDG Kai-Ulrich Deissner parle d&rsquo;un tournant : \u00ab Cette ann\u00e9e nous rend fiers. Ceconomy est en train de se transformer progressivement en une plateforme de services omnicanale. \u00bb Le commerce en ligne reste en effet un moteur de croissance important : le chiffre d&rsquo;affaires en ligne a augment\u00e9 de 13,3 % pour atteindre environ 5,7 milliards d&rsquo;euros, soit 26 % du chiffre d&rsquo;affaires total du groupe. Les services et solutions ont \u00e9galement gagn\u00e9 du terrain, avec une croissance du chiffre d&rsquo;affaires de 12,5 % pour atteindre 1,4 milliard d&rsquo;euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle identit\u00e9 visuelle<\/h2>\n\n\n\n<p>Par ailleurs, la branche m\u00e9dias de d\u00e9tail a fait un bond en avant : les recettes ont atteint 91 millions d&rsquo;euros, d\u00e9passant largement l&rsquo;objectif initial de 45 millions d&rsquo;euros. Le directeur financier Remko Rijnders souligne \u00e9galement la stricte ma\u00eetrise des co\u00fbts et les investissements cibl\u00e9s. Pour l&rsquo;exercice en cours, Ceconomy vise un b\u00e9n\u00e9fice d&rsquo;exploitation ajust\u00e9 d&rsquo;environ 500 millions d&rsquo;euros.<\/p>\n\n\n\n<p>Parall\u00e8lement \u00e0 la publication des chiffres, le groupe allemand a pr\u00e9sent\u00e9 une nouvelle identit\u00e9 visuelle, qui relie plus clairement la soci\u00e9t\u00e9 m\u00e8re aux cha\u00eenes de magasins. Le groupe reprend des \u00e9l\u00e9ments visuels de MediaMarktSaturn, notamment la palette de couleurs noir-blanc-rouge et le \u00ab swirl \u00bb reconnaissable. L&rsquo;objectif est de renforcer la coh\u00e9sion au sein du groupe, tout en conservant Ceconomy comme une marque ind\u00e9pendante. Le rachat imminent par la plateforme de commerce \u00e9lectronique chinoise JD.com devrait avoir lieu d\u00e8s le premier semestre 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ceconomy, le groupe propri\u00e9taire de MediaMarkt et Saturn, a enregistr\u00e9 cette ann\u00e9e une hausse tant de son chiffre d&rsquo;affaires que de ses b\u00e9n\u00e9fices. Le groupe sp\u00e9cialis\u00e9 dans l&rsquo;\u00e9lectronique souhaite se positionner explicitement comme une \u00ab entreprise de services omnicanal \u00bb et r\u00e9alise d\u00e9j\u00e0 plus d&rsquo;un quart de son chiffre d&rsquo;affaires en ligne. Les cartes sont donc bien distribu\u00e9es pour le rachat imminent par JD.com.<\/p>\n","protected":false},"author":5,"featured_media":137830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[],"extra":[43],"company":[426,907,953],"topic":[266],"region":[470],"class_list":["post-137829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","extra-plus","company-ceconomy","company-mediamarkt","company-saturn","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment MediaMarkt souhaite devenir une \u00ab entreprise de services omnicanale \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ceconomy (MediaMarkt et Saturn) a enregistr\u00e9 cette ann\u00e9e une hausse tant de son chiffre d&#039;affaires que de ses b\u00e9n\u00e9fices. 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