{"id":137993,"date":"2025-12-18T14:27:07","date_gmt":"2025-12-18T13:27:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137993"},"modified":"2025-12-18T14:27:30","modified_gmt":"2025-12-18T13:27:30","slug":"campari-lance-une-liqueur-similaire-a-laverna","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-lance-une-liqueur-similaire-a-laverna\/","title":{"rendered":"Campari vend Averna \u00e0 Saronno"},"content":{"rendered":"\n<p>Le <strong>groupe<\/strong> italien <strong>Campari<\/strong> poursuit la rationalisation de son portefeuille : le producteur de spiritueux vend les marques <strong>Averna<\/strong> (amaro) et <strong>Zedda Piras<\/strong> (mirto) \u00e0 la holding Illva Saronno, connue pour son amaretto. L&rsquo;accord, d&rsquo;un montant de 100 millions d&rsquo;euros, comprend les marques, les installations de production et une partie du personnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moins de 1 %<\/h2>\n\n\n\n<p>L&rsquo;accord comprend \u00e9galement des dispositions transitoires pour la production et la distribution : Campari continuera ainsi \u00e0 produire et \u00e0 embouteiller Averna dans son usine de Canale. La distribution dans la r\u00e9gion DACH (Allemagne, Autriche et Suisse) restera \u00e9galement entre les mains de Campari pour le moment, indique le groupe dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n<p>Avec cette transaction, Campari souhaite \u00ab affiner \u00bb son portefeuille tout en r\u00e9duisant son endettement. Au d\u00e9but de l&rsquo;ann\u00e9e, Campari a \u00e9galement vendu son site de production en Australie et, en juin, il a c\u00e9d\u00e9 les marques Cinzano et Frattina au groupe Caffo 1915. Au total, cette s\u00e9rie de ventes a d\u00e9j\u00e0 rapport\u00e9 plus de 210 millions d&rsquo;euros \u00e0 Campari.<\/p>\n\n\n\n<p>Le PDG Simon Hunt a r\u00e9cemment qualifi\u00e9 ces choix difficiles de \u00ab n\u00e9cessaires \u00bb : pr\u00e8s de la moiti\u00e9 des 72 marques de Campari \u00ab ne contribuent gu\u00e8re au r\u00e9sultat \u00bb, selon lui. Averna et Zedda Piras repr\u00e9senteraient ensemble un chiffre d&rsquo;affaires de 26 millions d&rsquo;euros, soit moins de 1 % du chiffre d&rsquo;affaires du groupe Campari, qui s&rsquo;\u00e9levait \u00e0 3,07 milliards d&rsquo;euros lors du dernier exercice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe italien Campari poursuit la rationalisation de son portefeuille : le producteur de spiritueux vend les marques Averna (amaro) et Zedda Piras (mirto) \u00e0 la holding Illva Saronno, connue pour son amaretto. L&rsquo;accord, d&rsquo;un montant de 100 millions d&rsquo;euros, comprend les marques, les installations de production et une partie du personnel.<\/p>\n","protected":false},"author":10,"featured_media":137994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[418],"people":[],"extra":[43],"company":[395],"topic":[282],"region":[525],"class_list":["post-137993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-sterkedrank","extra-plus","company-campari","topic-acquisition","region-italie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campari vend Averna \u00e0 Saronno - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-lance-une-liqueur-similaire-a-laverna\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campari vend Averna \u00e0 Saronno - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le groupe italien Campari poursuit la rationalisation de son portefeuille : le producteur de spiritueux vend les marques Averna (amaro) et Zedda Piras (mirto) \u00e0 la holding Illva Saronno, connue pour son amaretto. 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