{"id":13805,"date":"2016-06-13T12:01:42","date_gmt":"2016-06-13T12:01:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/wim-heylen-sapprete-a-fabriquer-des-pates-belges-2\/"},"modified":"2016-06-13T12:01:42","modified_gmt":"2016-06-13T12:01:42","slug":"wim-heylen-sapprete-a-fabriquer-des-pates-belges-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/wim-heylen-sapprete-a-fabriquer-des-pates-belges-2\/","title":{"rendered":"Wim Heylen s\u2019appr\u00eate \u00e0 fabriquer des p\u00e2tes belges"},"content":{"rendered":"<p>Qui dit p\u00e2tes, pense immanquablement \u00e0 l\u2019Italie, mais pourquoi ne pas imaginer des p\u00e2tes sous \u00e9tendard belge ? Voil\u00e0 l\u2019id\u00e9e qui a germ\u00e9 dans la t\u00eate du serial entrepeneur Wim Heylen, fondateur du <strong>Groupe Heylen<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>Des p\u00e2tes sous pavillon belge<\/h2>\n<p>D\u2019ici la fin de l\u2019ann\u00e9e prochaine l\u2019entrepreneur Wim Heylen souhaite introduire des p\u00e2tes belges dans le commerce. Pour ce faire il se lance dans l\u2019agriculture et cultivera du bl\u00e9 durum, un bl\u00e9 dur appropri\u00e9 pour la production de p\u00e2tes. Et m\u00eame si la m\u00e9t\u00e9o belge semble bien trop humide et froide pour ce type de culture, Heylen estime\u00a0que \u00ab s\u2019il y a bien un endroit o\u00f9 cela peut se faire,\u00a0 c\u2019est la Campine, la r\u00e9gion la plus chaude de Belgique, avec son sol sablonneux, qui permet \u00e0 l\u2019eau de s\u2019\u00e9couler rapidement apr\u00e8s une averse. \u00bb<\/p>\n<p>\nPour r\u00e9aliser son projet Heylen a achet\u00e9 une ferme avec 8 hectares de terrain \u00e0 Geel, qui comprendra \u00e9galement des entrep\u00f4ts, des hangars pour les machines, des laboratoires et une cuisine pour effectuer des tests. L\u2019Ecole Sup\u00e9rieure Thomas More locale participera aux recherches afin de d\u00e9terminer quelle vari\u00e9t\u00e9 de bl\u00e9 durum est la plus adapt\u00e9e pour la r\u00e9gion campinoise. Des tests seront effectu\u00e9s notamment avec une vari\u00e9t\u00e9 cultiv\u00e9e dans le sud de l\u2019Allemagne.<\/p>\n<p>\nA terme Heylen r\u00eave d\u2019impliquer d\u2019autres agriculteurs locaux dans son projet. Ils recevraient une r\u00e9mun\u00e9ration fixe par hectare, compl\u00e9t\u00e9 par un bonus en fonction de la r\u00e9colte.<\/p>\n<h2>\nApr\u00e8s la confiture campinoise, les p\u00e2tes campinoises<\/h2>\n<p>Heylen envisage de commercialiser sa production de p\u00e2tes belges comme sp\u00e9cialit\u00e9 r\u00e9gionale via RVDP (Ronald Vandeputte), l\u2019une des entreprises dans lesquelles il a investi. RVDP se concentre sur la distribution de quatre cat\u00e9gories de produits (huile d\u2019olives et balsamique, tomates, p\u00e2tes et confitures), avec l\u2019accent sur des produits sortant de l\u2019ordinaire et offrant une plus-value.<\/p>\n<p>\nR\u00e9cemment RVDP a lanc\u00e9 une confiture de fraises fabriqu\u00e9e avec des fruits provenant de la c\u00e9l\u00e8bre cri\u00e9e de Hoogstraten. Pour l\u2019instant la confiture est d\u00e9j\u00e0 en vente chez <strong>Delhaize<\/strong>, mais d\u2019ici l\u2019ann\u00e9e prochaine d\u2019autres distributeurs la proposeront dans leurs rayons. Toutefois la commercialisation se limitera au march\u00e9 belge.<\/p>\n<h2>\nL\u2019amour de Wim Heylen pour l\u2019Italie<\/h2>\n<p>Les p\u00e2tes ne sont\u00a0d\u2019ailleurs pas le seul lien de Wim Heylen avec son Italie bien-aim\u00e9e. \u00ab Non par hasard, notre groupe est \u00e9galement propri\u00e9taire de <strong>Boretti<\/strong>, la marque lifestyle d\u2019appareils de cuisine et de barbecues au design italien \u00bb, indique l\u2019entrepreneur campinois.<\/p>\n<p>\nHeylen a \u00e9galement investi dans bon nombre d\u2019autres activit\u00e9s tr\u00e8s divergentes : l\u2019immobilier sous son propre nom, Exellent, Expert, Dealershop, Connect Pro, Compudeals, Connect IT, Brio, Link 21, Frame 21, Bomaco Wood industries, Mauquoy Token Company, National Token, Royal Blanking International, DRU International et AFM.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qui dit p\u00e2tes, pense immanquablement \u00e0 l\u2019Italie, mais pourquoi ne pas imaginer des p\u00e2tes sous \u00e9tendard belge ? Voil\u00e0 l\u2019id\u00e9e qui a germ\u00e9 dans la t\u00eate du serial entrepeneur Wim Heylen, fondateur du Groupe Heylen. Des p\u00e2tes sous pavillon belge D\u2019ici la fin de l\u2019ann\u00e9e prochaine l\u2019entrepreneur Wim Heylen souhaite introduire des p\u00e2tes belges dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wim Heylen s\u2019appr\u00eate \u00e0 fabriquer des p\u00e2tes belges - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Qui dit p\u00e2tes, pense immanquablement \u00e0 l\u2019Italie, mais pourquoi ne pas imaginer des p\u00e2tes sous \u00e9tendard belge ? 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