{"id":138061,"date":"2025-12-19T08:59:50","date_gmt":"2025-12-19T07:59:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138061"},"modified":"2025-12-19T08:59:54","modified_gmt":"2025-12-19T07:59:54","slug":"kaufland-teste-un-concept-plus-petit-en-tchequie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kaufland-teste-un-concept-plus-petit-en-tchequie\/","title":{"rendered":"Kaufland teste un concept plus petit en Tch\u00e9quie"},"content":{"rendered":"\n<p><strong>Kaufland<\/strong> exp\u00e9rimente un format de magasin nettement plus petit : \u00e0 Vesel\u00ed nad Lu\u017enic\u00ed, en Tch\u00e9quie, le d\u00e9taillant a ouvert un magasin test d&rsquo;\u00ab \u00e0 peine \u00bb 2 245 m\u00b2, soit la moiti\u00e9 de la taille pr\u00e9f\u00e9r\u00e9e pour ce concept.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience Kaufland \u00e0 part enti\u00e8re<\/h2>\n\n\n\n<p>Bien que le magasin soit deux fois plus petit qu&rsquo;un hypermarch\u00e9 Kaufland classique, le directeur r\u00e9gional Sven Reinhard souligne que <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/pilot-in-tschechien-kaufland-testet-kleinformat-188462\">les clients ne doivent renoncer ni \u00e0 l&rsquo;offre ni \u00e0 l&rsquo;exp\u00e9rience<\/a>. M\u00eame dans ce format plus petit, Kaufland propose un assortiment de plus de 13 000 articles, y compris des comptoirs avec des sp\u00e9cialit\u00e9s r\u00e9gionales, \u00e9crit Lebensmittel Zeitung. Il y a \u00e9galement de la place pour des promotions non alimentaires, comme une pr\u00e9sentation compacte de Parkside.<\/p>\n\n\n\n<p>Avec ce concept compact, Kaufland r\u00e9pond \u00e0 l&rsquo;\u00e9volution du comportement des consommateurs. \u00ab Les clients veulent faire leurs achats plus rapidement et plus efficacement, sans avoir \u00e0 parcourir de longues distances \u00bb, explique Reinhard. Le format plus petit devrait permettre \u00e0 Kaufland de desservir \u00e9galement des localit\u00e9s o\u00f9 un format classique serait moins adapt\u00e9, comme Vesel\u00ed nad Lu\u017enic\u00ed, qui compte \u00e0 peine 6 500 habitants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tourn\u00e9 vers l&rsquo;avenir<\/h2>\n\n\n\n<p>Le magasin plus petit n\u00e9cessite \u00e9galement moins de personnel : l&rsquo;\u00e9tablissement situ\u00e9 pr\u00e8s de la fronti\u00e8re autrichienne compte soixante employ\u00e9s. La cha\u00eene a investi dans des caisses en libre-service et des caisses \u00e0 scanner soi-m\u00eame. L&rsquo;\u00e9tablissement se veut tourn\u00e9 vers l&rsquo;avenir : il dispose de bornes de recharge pour les voitures \u00e9lectriques, mais \u00e9tonnamment peu de places de parking pour un magasin Kaufland (173).<\/p>\n\n\n\n<p>Une transition plus large vers des magasins plus petits n&rsquo;est pas \u00e0 l&rsquo;ordre du jour pour l&rsquo;instant, selon le propri\u00e9taire de Kaufland, Schwarz Gruppe. Un d\u00e9ploiement en Allemagne n&rsquo;est pas non plus pr\u00e9vu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaufland exp\u00e9rimente un format de magasin nettement plus petit : \u00e0 Vesel\u00ed nad Lu\u017enic\u00ed, en Tch\u00e9quie, le d\u00e9taillant a ouvert un magasin test d\u2019\u00ab \u00e0 peine \u00bb 2 245 m\u00b2, soit la moiti\u00e9 de la taille pr\u00e9f\u00e9r\u00e9e pour ce concept.<\/p>\n","protected":false},"author":10,"featured_media":138062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[468],"topic":[340],"region":[243],"class_list":["post-138061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-kaufland","topic-concept-de-magasin","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaufland teste un concept plus petit en Tch\u00e9quie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kaufland exp\u00e9rimente un format de magasin nettement plus petit : en Tch\u00e9quie, le d\u00e9taillant a ouvert un magasin test d\u2019\u00ab 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