{"id":138189,"date":"2025-12-19T14:35:36","date_gmt":"2025-12-19T13:35:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138189"},"modified":"2025-12-19T14:35:37","modified_gmt":"2025-12-19T13:35:37","slug":"monoprix-reprend-ses-activites-au-liban","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/monoprix-reprend-ses-activites-au-liban\/","title":{"rendered":"Monoprix reprend ses activit\u00e9s au Liban"},"content":{"rendered":"\n<p><strong>Monoprix<\/strong> fait son retour au Liban cette semaine, apr\u00e8s s&rsquo;\u00eatre retir\u00e9 du pays en 2019 en raison de la crise politique et \u00e9conomique. L&rsquo;\u00c9gypte et le Maroc sont \u00e9galement au programme de la filiale de <strong>Casino<\/strong> pour l&rsquo;ann\u00e9e prochaine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uniquement des produits alimentaires<\/h2>\n\n\n\n<p>Le premier nouveau magasin Monoprix est situ\u00e9 dans la capitale libanaise Beyrouth, ou plus pr\u00e9cis\u00e9ment dans la banlieue d&rsquo;Antelias, et est le premier r\u00e9sultat de l&rsquo;accord de franchise conclu il y a deux ans entre Casino et Gray McKenzie. Il s&rsquo;agit d&rsquo;un sp\u00e9cialiste local de la distribution qui exploite notamment Grab&rsquo;n Go, Happy Discount Store et Spinneys au Liban.<\/p>\n\n\n\n<p>Le nouveau magasin s&rsquo;\u00e9tend sur 500 m\u00b2 et propose une <a href=\"https:\/\/www.lsa-conso.fr\/monoprix-fait-son-retour-au-liban-et-prevoit-d-ouvrir-trois-nouveaux-pays-par-an,463777\">gamme de pr\u00e8s d&rsquo;un millier de produits de marque propre<\/a>, tous alimentaires, \u00e9crit LSA. Un deuxi\u00e8me magasin au Liban devrait ouvrir ses portes tr\u00e8s prochainement, d\u00e8s 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9gypte et Maroc \u00e9galement<\/h2>\n\n\n\n<p>Selon l&rsquo;accord, Gray McKenzie est responsable de l&rsquo;exploitation quotidienne, tandis que Monoprix apporte l&rsquo;assortiment, le concept de magasin et l&rsquo;exp\u00e9rience client. Selon cette m\u00eame r\u00e9partition, un premier Monoprix ouvrira bient\u00f4t ses portes en \u00c9gypte, avec TMT for Food and Beverages comme partenaire local. Au Maroc \u00e9galement, un premier magasin devrait ouvrir l&rsquo;ann\u00e9e prochaine, selon les m\u00eames directives.<\/p>\n\n\n\n<p>Monoprix compte actuellement 125 magasins hors de France, r\u00e9partis sur une quinzaine de march\u00e9s. Monoprix r\u00e9alise environ un demi-milliard d&rsquo;euros (un peu plus de 10 % de son chiffre d&rsquo;affaires total) \u00e0 l&rsquo;\u00e9tranger.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monoprix fait son retour au Liban cette semaine, apr\u00e8s s\u2019\u00eatre retir\u00e9 du pays en 2019 en raison de la crise politique et \u00e9conomique. L\u2019\u00c9gypte et le Maroc sont \u00e9galement au programme de la filiale de Casino pour l\u2019ann\u00e9e prochaine.<\/p>\n","protected":false},"author":10,"featured_media":138190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[1063],"topic":[276],"region":[388],"class_list":["post-138189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-monoprix","topic-expansion","region-asie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monoprix reprend ses activit\u00e9s au Liban - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Monoprix fait son retour au Liban cette 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