{"id":138196,"date":"2025-12-19T14:49:25","date_gmt":"2025-12-19T13:49:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138196"},"modified":"2025-12-19T14:49:25","modified_gmt":"2025-12-19T13:49:25","slug":"letranger-rattrape-le-marche-interieur-allemand-chez-hornbach","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/letranger-rattrape-le-marche-interieur-allemand-chez-hornbach\/","title":{"rendered":"L’\u00e9tranger rattrape le march\u00e9 int\u00e9rieur allemand chez Hornbach"},"content":{"rendered":"\n

Le march\u00e9 du bricolage est en perte de vitesse, comme l’a d\u00e9j\u00e0 admis Hornbach<\/strong>. Le groupe allemand sp\u00e9cialis\u00e9 dans les mat\u00e9riaux de construction a encore enregistr\u00e9 une l\u00e9g\u00e8re croissance de son chiffre d’affaires au troisi\u00e8me trimestre, mais la hausse des co\u00fbts p\u00e8se lourdement sur le r\u00e9sultat net.<\/p>\n\n\n\n

L’expansion co\u00fbte cher<\/h2>\n\n\n\n

Apr\u00e8s avoir d\u00e9j\u00e0 signal\u00e9 une baisse de la demande sur le march\u00e9 du bricolage<\/a>, Hornbach confirme dans ses chiffres d\u00e9finitifs que c’est surtout la rentabilit\u00e9 qui est sous pression. Le groupe allemand souligne la forte augmentation des co\u00fbts de personnel, la hausse des d\u00e9penses op\u00e9rationnelles et les co\u00fbts suppl\u00e9mentaires li\u00e9s \u00e0 l’ouverture de nouveaux magasins. Dans un march\u00e9 o\u00f9 la pression sur les prix s’accentue, le groupe ne peut r\u00e9percuter ces co\u00fbts que de mani\u00e8re limit\u00e9e.<\/p>\n\n\n\n

Au troisi\u00e8me trimestre, le chiffre d’affaires a augment\u00e9 de 2,2 % pour atteindre 1,54 milliard d’euros. Sur les neuf premiers mois, le chiffre d’affaires du groupe s’est \u00e9lev\u00e9 \u00e0 5,14 milliards d’euros, soit une croissance de 3,8 %. En revanche, le r\u00e9sultat d’exploitation ajust\u00e9 (EBIT ajust\u00e9), hors \u00e9l\u00e9ments exceptionnels, a baiss\u00e9 de 21 % au troisi\u00e8me trimestre, pour s’\u00e9tablir \u00e0 27,3 millions d’euros. Sur les neuf premiers mois, l’EBIT ajust\u00e9 est rest\u00e9 pratiquement stable par rapport \u00e0 l’ann\u00e9e derni\u00e8re, \u00e0 299,5 millions d’euros.<\/p>\n\n\n\n

La marge brute grimpe, les co\u00fbts augmentent davantage<\/h2>\n\n\n\n

Il est toutefois frappant de constater que la marge brute s’est l\u00e9g\u00e8rement am\u00e9lior\u00e9e au troisi\u00e8me trimestre, passant de 34,0 % \u00e0 34,2 %. Selon Hornbach, un mix de produits plus favorable et des avantages \u00e0 l’achat ont permis au d\u00e9taillant de baisser l\u00e9g\u00e8rement certains prix sans perdre de marge. Cette am\u00e9lioration de la marge s’est toutefois av\u00e9r\u00e9e insuffisante pour neutraliser la hausse des frais de vente, des frais de magasin et des frais administratifs au cours des trimestres.<\/p>\n\n\n\n

Pour l’ensemble de l’exercice 2025\/26, Hornbach maintient ses pr\u00e9visions prudentes. Le groupe table sur un chiffre d’affaires \u00e9gal ou l\u00e9g\u00e8rement sup\u00e9rieur \u00e0 celui de l’ann\u00e9e derni\u00e8re, o\u00f9 le groupe de bricolage avait r\u00e9alis\u00e9 6,2 milliards d’euros. Le groupe abandonne ainsi ses pr\u00e9visions ant\u00e9rieures d’une croissance du chiffre d’affaires d’environ 5 %. Hornbach s’attend \u00e9galement \u00e0 un r\u00e9sultat d’exploitation ajust\u00e9 similaire \u00e0 celui de l’exercice pr\u00e9c\u00e9dent, qui s’\u00e9levait \u00e0 269,5 millions d’euros. <\/p>\n\n\n\n

Meilleures performances \u00e0 l’international qu’en Allemagne<\/h2>\n\n\n\n

Les diff\u00e9rences de croissance entre les march\u00e9s sont certes de plus en plus visibles. Au cours des neuf premiers mois, le chiffre d’affaires a augment\u00e9 de 2,1 % dans le pays d’origine, l’Allemagne, pour atteindre 2,28 milliards d’euros. Dans les huit autres pays, la croissance a \u00e9t\u00e9 nettement plus \u00e9lev\u00e9e, \u00e0 5,8 %, ce qui a port\u00e9 la part internationale du chiffre d’affaires du groupe \u00e0 53,1 %.<\/p>\n\n\n\n

Hornbach a r\u00e9ussi \u00e0 accro\u00eetre encore sa part de march\u00e9 dans plusieurs pays. Outre les Pays-Bas, les parts de march\u00e9 ont surtout progress\u00e9 en R\u00e9publique tch\u00e8que, en Autriche et en Suisse. Au cours de l’exercice en cours, Hornbach a ouvert quatre nouveaux magasins, un en Allemagne au premier trimestre et trois au troisi\u00e8me trimestre, dont deux en Roumanie et un en Autriche.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le march\u00e9 du bricolage est en perte de vitesse, comme l’a d\u00e9j\u00e0 admis Hornbach. Le groupe allemand sp\u00e9cialis\u00e9 dans les mat\u00e9riaux de construction a encore enregistr\u00e9 une l\u00e9g\u00e8re croissance de son chiffre d’affaires au troisi\u00e8me trimestre, mais la hausse des co\u00fbts p\u00e8se lourdement sur le r\u00e9sultat net.<\/p>\n","protected":false},"author":5,"featured_media":138197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,16],"tags":[],"people":[],"extra":[43],"company":[1719],"topic":[266],"region":[470],"class_list":["post-138196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","category-doe-het-zelf-tuin","extra-plus","company-hornbach","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"\nL'\u00e9tranger rattrape le march\u00e9 int\u00e9rieur allemand chez Hornbach - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 du bricolage est en perte de vitesse, comme l'a d\u00e9j\u00e0 admis Hornbach. 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